Altria Group, Inc.
Close on Nov 2, 2026Market cap $128.85BP/E 15.9Yield 5.39%
Altria Total U.S. Oral Tobacco Category Retail Share by Quarter
Total U.S. Oral Tobacco Category Retail Share — USSTC & Helix (Circana / IRI, %) (%)
Altria Total U.S. Oral Tobacco Category Retail Share: 27.9% in Q3 2026, down 2.7 pts from a year earlier. That is the lowest of the 48 quarters on record here.
Where the Q3 2026 figure comes from
“|| Total oral tobacco products | 27.9 | % | 30.6 | % | (2.7) | 28.6 | % | 32.5 | % | (3.9)”
Source: Altria Earnings Release (Form 8-K Item 2.02 EX-99.1) (0000764180-26-000112), filed 2026-10-29 ↗
Reported in Earnings Release Table 7 (Form 8-K Item 2.02) & Form 10-Q / 10-K MD&A.
Quarterly history
Hover a value to see the sentence it was read from; calculated values show their formula
Breakdown
What makes up total U.S. Oral Tobacco Category Retail Share
- Copenhagen Retail Share of U.S. Oral Tobacco Category (%)12.6% · Q3 2026
- on! Nicotine Pouches Retail Share of U.S. Oral Tobacco Category (%)8.3% · Q3 2026
- Skoal Retail Share of U.S. Oral Tobacco Category (%)4.8% · Q3 2026
- Other Oral Brands (Red Seal, Husky) Retail Share of U.S. Oral Tobacco Category (%)2.2% · Q3 2026
Cite this data
StockData. (2026). Altria Total U.S. Oral Tobacco Category Retail Share (%), quarterly Q4 2014–Q3 2026 [Data set]. Compiled from Altria SEC filings and investor materials. https://stockdatahq.com/stocks/mo/kpis/oral-share-total
See every metric in the Altria KPI table. Data updated Nov 2, 2026.