LiveWire Group, Inc.
Close on Oct 19, 2026
- Market cap
- $317.81M
- P/E (TTM)
- –
- Dividend yield
- –
About LiveWire
Motorcycles, Bicycles & Parts, SIC 3751
LiveWire Group, Inc. designs, develops, and sells electric two-wheel vehicles, replacement parts, accessories, and apparel. The company operates through two business segments: Electric Motorcycles and STACYC. The Electric Motorcycles segment produces electric motorcycles alongside parts and riding gear. The STACYC segment offers electric balance bikes for youth and pedal-assist electric bicycles for adults. LiveWire sells to individual riders, independent dealers, distributors, and original equipment manufacturers.
The company distributes products through independent dealerships, distributors, a company-owned retail store, and online platforms. Key geographic markets include the United States, Canada, Australia, and several European nations, such as Germany, France, the United Kingdom, Italy, and Spain. LiveWire relies on contract manufacturing partnerships, utilizing facilities in Menomonee Falls, Wisconsin and York for motorcycles, while balance bikes are assembled in Taiwan and China. The entity is incorporated in Delaware and employs 151 people, with ninety-three percent located in the United States.
Summary of the business section of LiveWire's latest annual report, written by StockData.
Company profile
Company
- Legal name
- LiveWire Group, Inc.
- Founded
- 2020
- Headquarters
- Milwaukee, WI
- Address
- 3700 W Juneau Avenue 53208
- Phone
- (650) 447-8424
- Website
- www.livewire.com
- Industry
- Motorcycles, Bicycles & Parts
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- Ernst & Young LLP, Milwaukee, Wisconsin
Stock & identifiers
- Ticker
- LVWR
- Other tickers
- LVWR.WT
- Exchange
- NYSE
- IPO date
- Nov 24, 2020
- Shares outstanding
- 205M, Aug 3, 2026
- Public float
- $105.00M, Jun 30, 2025
- Filer category
- <br>Emerging growth company
- SEC CIK
- 1898795
- CUSIP
- 53838J105
- ISIN
- US53838J1051
- LEI
- 549300OVJSGKW1NTLF24
- EIN
- 00-0000000
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Jeremiah Nienhuis | Head of Strat. & Product Ops. | 110,608 |
| Erica Case | Head of Human Rcs & Systems | 100,055 |
| Karim Donnez | Chief Executive Officer | 1,344,076 |
| Allen Gerrard | General Counsel & Board Sec. | 182,212 |
| Jon Bekefy | Head of Global Sales & Mktg. | 192,108 |
| Dan Lehrbaum | Head of Product Dev. & Design | 72,583 |
| Ryan Ragland | Head of Product Dev. & Design | 216,798 |
| Jennifer Hoover | Head Accounting Officer | 112,818 |
| Tralisa Maraj | Chief Financial Officer | 324,771 |
| Matthew A. Ryan | Director | – |
| William L. Cornog | Director | 284,552 |
| Kjell Gruner | Director | 108,227 |
| Hiromichi Mizuno | Director | 281,369 |
| Bryan Niketh | Director | 25 |
| John L. Garcia | Director | 2,698,722 |
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Jul 29, 2026 | Listing notice | Notice of delisting or failure to satisfy a listing rule (8-K Item 3.01) |
| Mar 3, 2025 | Auditor change | Change in certifying accountant (8-K Item 4.01) |
| Sep 30, 2022 | Auditor change | Change in certifying accountant (8-K Item 4.01) |
| Sep 30, 2022 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Sep 26, 2022 | Listing | Registration of securities on an exchange (Form 8-A) |
| Jun 24, 2022 | Name change | Name changed from LW EV Holdings, Inc. to LiveWire Group, Inc. |
| Feb 7, 2022 | Merger | Registration of securities for a merger or exchange offer (S-4) |