LVLUNasdaqRetail-Catalog & Mail-Order HousesFiscal year ends January 3
Lulu's Fashion Lounge Holdings, Inc.
Financials through Q2 FY2026, quarter ended Jun 28, 2026Last filing: 10-Q on Aug 12, 2026
$13.26−2.06 (-13.45%)
Close on Oct 19, 2026
- Market cap
- $37.98M
- P/E (TTM)
- –
- Dividend yield
- 0.00%
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
34.6%
1M of 3M shares
Institutional holders
18
1 new, 1 sold out
Net institutional buying
-0M
In Q2 2026
Insider trades, 12 months
0 buys · 0 sales
Open-market trades only
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| Somesh Dash | 7,547,200 | 18.60% | 13G (passive) amendment | Dec 31, 2023 |
| Friedland Enterprises LLC | 137,447 | 5.00% | 13D (active) amendment | Apr 6, 2026 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of LVLU | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| Canada Pension Plan Investment Board | 500,000 | 17.41% | $4.00M | – | 0.00% |
| Institutional Venture Management XV, LLC | 251,575 | 8.76% | $2.08M | – | 1.71% |
| Chico Wealth RIA | 138,103 | 4.81% | $1.14M | – | 0.59% |
| Vanguard Capital Management LLC | 52,903 | 1.84% | $423.22K | – | 0.00% |
| Renaissance Technologies LLC | 18,764 | 0.65% | $154.80K | −11,901 | 0.00% |
| Geode Capital Management, LLC | 11,615 | 0.40% | $92.95K | −1,612 | 0.00% |
| Vanguard Fiduciary Trust Co | 11,304 | 0.39% | $90.43K | – | 0.00% |
| BlackRock, Inc. | 5,128 | 0.18% | $42.31K | +4,436 | 0.00% |
| Retirement Systems of Alabama | 2,063 | 0.07% | $16.50K | – | 0.00% |
| Morgan Stanley | 1,754 | 0.06% | $14.47K | – | 0.00% |
| Jones Financial Companies Lllp | 892 | 0.03% | $6.95K | – | 0.00% |
| Tower Research Capital LLC (TRC) | 433 | 0.02% | $3.57K | +80 | 0.00% |
| Assetmark, Inc | 161 | 0.01% | $1.33K | – | 0.00% |
| Vanguard Global Advisers, LLC | 151 | 0.01% | $1.21K | – | 0.00% |
| Bnp Paribas Arbitrage, Snc | 17 | 0.00% | $140 | – | 0.00% |
| UBS Group AG | 9 | 0.00% | $74 | −1,911 | 0.00% |
| Barclays PLC | 6 | 0.00% | $50 | New | 0.00% |
| JPMorgan Chase & Co | 2 | 0.00% | $17 | −84 | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 18 | 1M | 34.6% | 1 / 2 | 4 / 1 | 0M | 0M |
| Q1 2026 | 18 | 1M | 35.4% | 5 / 4 | 3 / 2 | 0M | 0M |
| Q4 2025 | 16 | 1M | 35.9% | 3 / 3 | 4 / 2 | 0M | 0M |
| Q3 2025 | 16 | 1M | 41.9% | 3 / 0 | 13 / 12 | 0M | 18M |
| Q2 2025 | 25 | 19M | 100.0% | 3 / 22 | 0 / 8 | 18M | 0M |
| Q1 2025 | 30 | 1M | 45.8% | 2 / 8 | 6 / 3 | 0M | 0M |
| Q4 2024 | 31 | 1M | 46.5% | 5 / 6 | 8 / 0 | 0M | 0M |
| Q3 2024 | 27 | 1M | 46.8% | 2 / 6 | 4 / 3 | 0M | 0M |
| Q2 2024 | 29 | 1M | 46.7% | 4 / 7 | 7 / 4 | 0M | 0M |
| Q1 2024 | 29 | 1M | 47.2% | 1 / 6 | 10 / 6 | 0M | 0M |
| Q4 2023 | 34 | 1M | 47.4% | 6 / 11 | 6 / 9 | 0M | 0M |
| Q3 2023 | 38 | 1M | 47.6% | 3 / 10 | 8 / 10 | 0M | 0M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of LVLU | Value | % of fund | As of |
|---|---|---|---|---|---|
| Vanguard Total Stock Market Index Fund | 41,252 | 1.44% | $330.02K | 0.00% | Jun 30, 2026 |
| Vanguard Extended Market Index Fund | 11,651 | 0.41% | $93.21K | 0.00% | Jun 30, 2026 |
| Fidelity Extended Market Index Fund | 6,906 | 0.24% | $64.36K | 0.00% | May 31, 2026 |
| Ultra-Small Company Fund | 4,505 | 0.16% | $36.04K | 0.04% | Jun 30, 2026 |
| iShares Micro-Cap ETF | 4,045 | 0.14% | $32.36K | 0.00% | Jun 30, 2026 |
| Fidelity Series Total Market Index Fund | 1,817 | 0.06% | $16.93K | 0.00% | May 31, 2026 |
| Fidelity Nasdaq Composite Index Fund | 1,166 | 0.04% | $10.87K | 0.00% | May 31, 2026 |
| Fidelity Total Market Index Fund | 973 | 0.03% | $9.07K | 0.00% | May 31, 2026 |
| 1290 VT Micro Cap Portfolio | 391 | 0.01% | $3.13K | 0.00% | Jun 30, 2026 |
| BlackRock Advantage Small Cap Core Fund | 11 | 0.00% | $103 | 0.00% | May 29, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Crystal Landsem | Chief Executive Officer, Director | 119,541 | 4.16% | Jul 2, 2026 |
| Heidi Crane | Chief Financial Officer | 27,544 | 0.96% | Jul 2, 2026 |
| Mark Vos | President & CIO | 82,702 | 2.88% | Jan 5, 2026 |
| Laura Holt | Chief Merchandising Officer | 160,493 | 5.59% | Oct 2, 2025 |
| Tiffany Rose Smith | Chief Financial Officer | 291,031 | 10.13% | Apr 8, 2025 |
| Dara Bazzano | Director | 124,156 | 4.32% | Jun 12, 2025 |
| Kelly Ann McCarthy | Director | 164,242 | 5.72% | Jun 12, 2025 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Crystal Landsem Chief Executive Officer, Director | Jun 30, 2026 | Tax withholding | −4,330 | $8.25 | $35.72K | 119,541 |
| Heidi Crane Chief Financial Officer | Jun 30, 2026 | Tax withholding | −2,267 | $8.25 | $18.70K | 27,544 |
| Crystal Landsem Chief Executive Officer, Director | Mar 31, 2026 | Tax withholding | −4,549 | $12.72 | $57.86K | 123,871 |
| Heidi Crane Chief Financial Officer | Mar 31, 2026 | Tax withholding | −5,026 | $12.72 | $63.93K | 29,811 |
| Heidi Crane Chief Financial Officer | Feb 4, 2026 | Award | +34,837 | – | – | 34,837 |
| Crystal Landsem Chief Executive Officer, Director | Dec 31, 2025 | Tax withholding | −4,412 | $5.22 | $23.03K | 128,421 |
| Mark Vos President & CIO | Dec 31, 2025 | Tax withholding | −4,014 | $5.22 | $20.95K | 82,702 |
| Laura Holt Chief Merchandising Officer | Sep 30, 2025 | Tax withholding | −299 | $4.70 | $1.41K | 160,493 |
| Laura Holt Chief Merchandising Officer | Sep 30, 2025 | Tax withholding | −299 | $4.70 | $1.41K | 10,418 |
| Laura Holt Chief Merchandising Officer | Jun 30, 2025 | Tax withholding | −4,473 | $0.30 | $1.34K | 160,792 |
| Crystal Landsem Chief Executive Officer, Director | Jun 30, 2025 | Tax withholding | −61,659 | $0.30 | $18.50K | 1,930,764 |
| Mark Vos President & CIO | Jun 30, 2025 | Tax withholding | −55,751 | $0.30 | $16.73K | 1,239,025 |
| Kelly Ann McCarthy Director | Jun 10, 2025 | Tax withholding | −14,723 | $0.47 | $6.92K | 164,242 |
| Dara Bazzano Director | Jun 10, 2025 | Tax withholding | −24,576 | $0.47 | $11.55K | 124,156 |
| Tiffany Rose Smith Chief Financial Officer | Apr 6, 2025 | Tax withholding | −3,424 | $0.41 | $1.40K | 291,031 |
| Crystal Landsem Chief Executive Officer, Director | Mar 31, 2025 | Tax withholding | −63,456 | $0.40 | $25.38K | 1,992,423 |
| Laura Holt Chief Merchandising Officer | Mar 31, 2025 | Tax withholding | −5,135 | $0.40 | $2.05K | 165,265 |
| Mark Vos President & CIO | Mar 31, 2025 | Tax withholding | −57,563 | $0.40 | $23.03K | 1,294,776 |
| Dara Bazzano Director | Mar 31, 2025 | Award | +20,694 | – | – | 148,732 |
| Laura Holt Chief Merchandising Officer | Mar 20, 2025 | Award | +50,000 | – | – | 170,400 |
| Mark Vos President & CIO | Mar 20, 2025 | Award | +360,000 | – | – | 1,352,339 |
| Laura Holt Chief Merchandising Officer | Mar 10, 2025 | Tax withholding | −14,005 | $0.51 | $7.14K | 120,400 |
| Tiffany Rose Smith Chief Financial Officer | Mar 10, 2025 | Tax withholding | −23,964 | $0.51 | $12.22K | 294,455 |
| Tiffany Rose Smith Chief Financial Officer | Mar 7, 2025 | Tax withholding | −22,228 | $0.54 | $12.00K | 318,419 |
| Laura Holt Chief Merchandising Officer | Dec 31, 2024 | Tax withholding | −5,135 | $1.13 | $5.80K | 134,405 |
| Tiffany Rose Smith Chief Financial Officer | Dec 5, 2024 | Sale(10b5-1 plan) | −47 | $1.23 | $58 | 340,647 |
| Tiffany Rose Smith Chief Financial Officer | Dec 4, 2024 | Sale(10b5-1 plan) | −200 | $1.24 | $248 | 340,694 |
| Tiffany Rose Smith Chief Financial Officer | Dec 3, 2024 | Sale(10b5-1 plan) | −300 | $1.24 | $372 | 340,894 |
| Tiffany Rose Smith Chief Financial Officer | Dec 2, 2024 | Sale(10b5-1 plan) | −225 | $1.23 | $277 | 341,194 |
| Tiffany Rose Smith Chief Financial Officer | Nov 27, 2024 | Sale(10b5-1 plan) | −353 | $1.23 | $434 | 341,419 |
| Tiffany Rose Smith Chief Financial Officer | Nov 26, 2024 | Sale(10b5-1 plan) | −600 | $1.24 | $744 | 341,772 |
| Tiffany Rose Smith Chief Financial Officer | Nov 25, 2024 | Sale(10b5-1 plan) | −902 | $1.28 | $1.15K | 342,372 |
| Tiffany Rose Smith Chief Financial Officer | Nov 22, 2024 | Sale(10b5-1 plan) | −782 | $1.23 | $962 | 343,274 |
| Tiffany Rose Smith Chief Financial Officer | Nov 21, 2024 | Sale(10b5-1 plan) | −900 | $1.24 | $1.12K | 344,056 |
| Tiffany Rose Smith Chief Financial Officer | Nov 20, 2024 | Sale(10b5-1 plan) | −1,200 | $1.26 | $1.51K | 344,956 |
| Laura Holt Chief Merchandising Officer | Sep 30, 2024 | Tax withholding | −4,460 | $1.60 | $7.14K | 139,540 |
| Crystal Landsem Chief Executive Officer, Director | Sep 30, 2024 | Tax withholding | −67,737 | $1.60 | $108.38K | 2,055,879 |
| Mark Vos President & CIO | Sep 30, 2024 | Tax withholding | −48,579 | $1.60 | $77.73K | 992,339 |
| Mark Vos President & CIO | Sep 30, 2024 | Tax withholding | −13,495 | $1.60 | $21.59K | 1,040,918 |
| David W. McCreight – | Sep 4, 2024 | Returned to company | −42,466 | – | – | 930,884 |
| Michael J. Mardy – | Sep 4, 2024 | Returned to company | −45,513 | – | – | 106,384 |
| Caroline Sio-Chin Sheu – | Sep 4, 2024 | Returned to company | −75,187 | – | – | 136,696 |
| Caroline Sio-Chin Sheu Director | Jul 5, 2024 | Award | +10,014 | – | – | 211,883 |
| Laura Holt Chief Merchandising Officer | Jun 30, 2024 | Tax withholding | −4,461 | $1.85 | $8.25K | 144,000 |
| Crystal Landsem Chief Executive Officer, Director | Jun 30, 2024 | Tax withholding | −67,888 | $1.85 | $125.59K | 2,123,616 |
| Mark Vos President & CIO | Jun 30, 2024 | Tax withholding | −13,532 | $1.85 | $25.03K | 1,103,126 |
| Mark Vos President & CIO | Jun 30, 2024 | Tax withholding | −48,713 | $1.85 | $90.12K | 1,054,413 |
| Michael J. Mardy Director | Jun 11, 2024 | Award | +55,556 | – | – | 151,897 |
| Caroline Sio-Chin Sheu Director | Jun 11, 2024 | Award | +55,556 | – | – | 201,869 |
| Kelly Ann McCarthy Director | Jun 11, 2024 | Award | +55,556 | – | – | 178,965 |
| Anisa Kumar Director | Jun 11, 2024 | Award | +55,556 | – | – | 139,641 |
| David W. McCreight Director | Jun 11, 2024 | Award | +55,556 | – | – | 973,350 |
| John Richard Black Director | Jun 11, 2024 | Award | +55,556 | – | – | 149,603 |
| John Richard Black Director | Jun 11, 2024 | Award | +22,728 | – | – | 172,331 |
| Dara Bazzano Director | Jun 11, 2024 | Award | +55,556 | – | – | 128,038 |
| Caroline Sio-Chin Sheu Director | Apr 5, 2024 | Award | +11,498 | – | – | 146,313 |
| Tiffany Rose Smith Chief Financial Officer | Mar 31, 2024 | Tax withholding | −2,974 | $1.40 | $4.16K | 346,156 |
| Crystal Landsem Chief Executive Officer, Director | Mar 31, 2024 | Tax withholding | −67,578 | $1.40 | $94.61K | 2,191,504 |
| Laura Holt Chief Merchandising Officer | Mar 31, 2024 | Tax withholding | −3,812 | $1.40 | $5.34K | 148,461 |
| Mark Vos President & CIO | Mar 31, 2024 | Tax withholding | −13,455 | $1.40 | $18.84K | 1,165,095 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Tiffany Rose Smith Officer | Feb 14, 2025 | 5,509 | $6.67K | Nov 20, 2024 | RSU |
| Tiffany Rose Smith Officer | Nov 20, 2024 | 24,400 | $30.64K | Nov 20, 2024 | RSU |
| David W. McCreight FORMER CEO AND EXECUTIVE CHAIRMAN | Nov 19, 2024 | 62,500 | $83.11K | Nov 18, 2024 | RSU |
| Caroline Sio-Chin Sheu EX-DIRECTOR | Sep 13, 2024 | 14,946 | $20.96K | Sep 13, 2024 | RSU |