JOHNSON OUTDOORS INC
Close on Oct 19, 2026
- Market cap
- $443.15M
- P/E (TTM)
- –
- Dividend yield
- –
About Johnson Outdoors
Sporting & Athletic Goods, NEC, SIC 3949
Johnson Outdoors manufactures and markets outdoor recreation equipment across three operating segments: Fishing, Camping & Watercraft Recreation, and Diving. Key products include electric trolling motors, sonar instruments, downriggers, portable camp stoves, canoes, kayaks, and underwater diving gear. The company sells to retail consumers, outdoor specialty retailers, chain stores, boat manufacturers, dive centers, and public safety agencies through direct channels, dealer networks, and distributors.
The company employs roughly 1,300 full-time workers, with approximately 950 located in the United States and 350 based internationally. It operates production, assembly, and research facilities in Minnesota, Alabama, Georgia, Maine, and Wisconsin, as well as international sites in Canada, Switzerland, South Africa, Italy, and Indonesia. The business distributes products globally, generates most sales in North America, and is incorporated in Wisconsin.
Summary of the business section of Johnson Outdoors's latest annual report, written by StockData.
Company profile
Company
- Legal name
- JOHNSON OUTDOORS INC
- Founded
- 1987
- Headquarters
- Racine, WI
- Address
- 555 Main Street 53403-1015
- Phone
- (262) 631-6600
- Website
- johnsonoutdoors.com
- Employees
- 1,300, Oct 3, 2025
- Industry
- Sporting & Athletic Goods, NEC
- Incorporated in
- Wisconsin
- Fiscal year ends
- October 2
- Auditor
- RSM US LLP, Milwaukee, Wisconsin
Stock & identifiers
- Ticker
- JOUT
- Exchange
- Nasdaq
- IPO date
- Oct 9, 1987
- Shares outstanding
- 10M, Jul 30, 2026
- Public float
- $135.00M, Mar 28, 2025
- Filer category
- Accelerated filer<br>Smaller reporting company
- SEC CIK
- 788329
- CUSIP
- 479167108
- ISIN
- US4791671088
- LEI
- PJ44D8BWGDM6EUNG3Z13
- EIN
- 39-1536083
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Leipold Helen P. Johnson | Chairman of the Board & CEO, Director | 4,240,154 |
| Asad Rahman | CFO and Treasurer | 0 |
| David W. Johnson | Vice President and CFO | 67,155 |
| Edward A. Stevens | Director | 10,640 |
| John M. Fahey Jr | Director | 18,103 |
| Jeffrey M. Stutz | Director | 10,059 |
| Liliann Annie Zipfel | Director | 10,992 |
| Edward F. Lang | Director | 34,485 |
| Katherine Button Bell | Director | 16,917 |
| Richard Casey Sheahan | Director | 8,053 |
| Paul Garvin Alexander | Director | 10,992 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Helen P. Johnson-Leipold | $2.77M | $2.02M | $1.27M | $55 | $182 |
| FY2024 Helen P. Johnson-Leipold | $2.08M | $513.85K | $1.05M | $46 | $176 |
| FY2023 Helen P. Johnson-Leipold | $2.15M | $1.28M | $1.23M | $66 | $133 |
| FY2022 Helen P. Johnson-Leipold | $2.45M | -$848.90K | $1.12M | $61 | $110 |
| FY2021 Helen P. Johnson-Leipold | $3.23M | $6.17M | $1.39M | $128 | $167 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“At October 3, 2025, the Company had approximately 1,300 regular, full-time employees, of which approximately 950 were employed in the United States and approximately 350 were employed outside of the United States.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Nov 30, 2021 | Late filing | Notification of late filing |
| May 13, 2015 | Late filing | Notification of late filing |
| Mar 8, 2010 | Auditor change | Change in certifying accountant (8-K Item 4.01) |
| Dec 18, 2008 | Late filing | Notification of late filing |
| Feb 15, 2005 | Merger vote | Definitive merger proxy statement |
| Feb 2, 2000 | Name change | Name changed from JOHNSON WORLDWIDE ASSOCIATES INC to JOHNSON OUTDOORS INC |