Intuit Inc. (INTU) operating KPIs
INTUNasdaqServices-Prepackaged SoftwareFiscal year ends July 31
Financials through Q4 FY2026, quarter ended Jul 31, 2026Last filing: 10-K on Sep 9, 2026Score 24/3042% below fair value
$341.09+9.90 (+2.99%)
Close on Oct 30, 2026Market cap $91.15BP/E 20.7Yield 1.41%
Intuit online Ecosystem Paying Customers (excl. Mailchimp — QuickBooks Online & Connected Services) (M)
Investor Day FY26 & FY27 Presentation Decks (Appendix — Paid Customers & ARPC)
Latest, 2026
7.90
Period ended Jul 31, 2026
Change on a year earlier
+2.6%
7.70 in 2025
History
9 years
Since 2018
Sources
1
Intuit Investor Relations
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Online Ecosystem Paying Customers (excl. Mailchimp — QuickBooks Online & Connected Services) (M) | Year on year | Source |
|---|---|---|---|---|
| 2026 | Jul 31, 2026 | 7.90 | +2.6% | Intuit Investor Relations ↗ |
| 2025 | Jul 31, 2025 | 7.70 | +5.5% | Intuit Investor Relations ↗ |
| 2024 | Jul 31, 2024 | 7.30 | +7.4% | Intuit Investor Relations ↗ |
| 2023 | Jul 31, 2023 | 6.80 | +7.9% | Intuit Investor Relations ↗ |
| 2022 | Jul 31, 2022 | 6.30 | +10.5% | Intuit Investor Relations ↗ |
| 2021 | Jul 31, 2021 | 5.70 | +14.0% | Intuit Investor Relations ↗ |
| 2020 | Jul 31, 2020 | 5 | +11.1% | Intuit Investor Relations ↗ |
| 2019 | Jul 31, 2019 | 4.50 | +32.4% | Intuit Investor Relations ↗ |
| 2018 | Jul 31, 2018 | 3.40 | – | Intuit Investor Relations ↗ |
Breakdown
What makes up online ecosystem paying customers (excl. mailchimp — quickbooks online & connected services)
- U.S. QuickBooks Online Core Paying Customers (stated FY2026)5.30 · 2026
- Mid-Market Online Paying Customers (QBO Advanced & Intuit Enterprise Suite, in thousands)449,000 · 2026
- QuickBooks Online (U.S.) Customer Retention Rate83.0% · 2026
- QuickBooks Online Accounting Subscribers (legacy disclosure FY2018–FY2022)5.90 · 2022
Cite this data
StockData. (2026). Intuit Online Ecosystem Paying Customers (excl. Mailchimp — QuickBooks Online & Connected Services) (M), annual 2018–2026 [Data set]. Compiled from Intuit SEC filings and investor materials. https://stockdatahq.com/stocks/intu/kpis/cust-online-excl-mc
See every metric in the Intuit KPI table. Data updated Oct 28, 2026.