Salesforce vs Intuit
CRM and INTU side by side, both in computer programming, data processing, and other computer related services. Figures are trailing twelve months unless noted, from SEC filings and end-of-day prices.
How CRM and INTU compare
Salesforce is the larger company, worth 2.1 times as much as Intuit ($189B against $91.2B).
On earnings, Intuit is cheaper: it trades at 20.7× trailing earnings, against 20.9× for Salesforce.
Intuit grew revenue faster over the last twelve months (13.9% versus 11.2% for Salesforce).
Salesforce keeps more of each dollar of sales as profit, with a net margin of 22.0% compared with 21.3% at Intuit.
Both pay dividends: Salesforce yields 0.76% and Intuit 1.5%.
Intuit scores higher on the StockData Score (24 against 19 for Salesforce), which adds up 30 checks on valuation, growth, past performance, financial health and dividends.
Key numbers
A dot marks the better figure where higher or lower is clearly better.
| Metric | CRM | INTU |
|---|---|---|
| Size and price | ||
| Market cap | $189B | $91.2B |
| Share price | $229.17 | $341.09 |
| Change, 1 year | −8.9% | −48.0% |
| Change, 5 years | −25.4% | −44.5% |
| Beta (5Y) | 1.36 | 1.13 |
| Employees | 83K | 19K |
| StockData Score | ||
| Total score | 19 | 24 (better) |
| Valuation score | 5 | 5 |
| Growth score | 4 | 5 (better) |
| Performance score | 5 | 6 (better) |
| Health score | 2 | 4 (better) |
| Dividend score | 3 | 4 (better) |
| Valuation | ||
| P/E | 20.9× | 20.7× (better) |
| P/S | 4.3× | 4.2× (better) |
| P/B | 4.9× | 4.8× (better) |
| EV/EBITDA | 21.2× | 16.0× (better) |
| P/FCF | 12.4× | 10.5× (better) |
| PEG | 0.09 (better) | 0.83 |
| FCF yield | 8.0% | 9.5% (better) |
| Fair value | $329.02 | $584.49 |
| Margin of safety | 30.3% | 41.6% (better) |
| Growth | ||
| Revenue growth (TTM) | 11.2% | 13.9% (better) |
| Revenue growth, 5Y average | 14.3% | 17.4% (better) |
| Net income growth (TTM) | 45.0% (better) | 18.0% |
| EPS growth (TTM) | 59.2% (better) | 20.4% |
| EPS growth, 5Y average | 12.2% | 16.8% (better) |
| Profitability | ||
| Gross margin | 77.3% | – |
| Operating margin | 19.9% | 27.4% (better) |
| Net margin | 22.0% (better) | 21.3% |
| FCF margin | 34.5% | 40.4% (better) |
| Return on equity | 19.4% | 23.6% (better) |
| Return on invested capital | 11.3% | 20.0% (better) |
| Financial health | ||
| Debt / equity | 1.02 | 0.40 (better) |
| Net debt / EBITDA | 2.73 | 0.50 (better) |
| Interest coverage | 8.9× | 23.0× (better) |
| Current ratio | 0.84 | 1.51 (better) |
| Altman Z-score | 2.55 | 5.08 (better) |
| Piotroski F-score | 7 (better) | 6 |
| Dividends and buybacks | ||
| Dividend yield | 0.76% | 1.5% (better) |
| Payout ratio | 15.7% | 29.5% |
| Years of dividend growth | – | 15 |
| Dividend growth, 5Y average | – | 15.3% |
| Buyback yield | 18.6% (better) | 5.9% |
| Shareholder yield | 19.4% (better) | 7.4% |
| Ownership | ||
| Held by institutions | 86.1% | 90.9% |
| Held by insiders | 4.2% | 2.3% |
| Insider net buying, 12 months | −$6.2M (better) | −$357M |
| Superinvestors holding | 5 (better) | 4 |
| Short interest, % of float | 4.2% | 2.8% |
Go deeper
- CRM stock overview
- CRM income statement
- CRM valuation and score
- INTU stock overview
- INTU income statement
- INTU valuation and score
Other comparisons
For information only, not investment advice. Check the source filings before relying on any figure.