Intuit Inc. (INTU) operating KPIs
INTUNasdaqServices-Prepackaged SoftwareFiscal year ends July 31
Financials through Q4 FY2026, quarter ended Jul 31, 2026Last filing: 10-K on Sep 9, 2026Score 24/3042% below fair value
$341.09+9.90 (+2.99%)
Close on Oct 30, 2026Market cap $91.15BP/E 20.7Yield 1.41%
Intuit average Revenue Per Customer (ARPC) — Mid-Market Ecosystem (QBO Advanced & IES) ($)
Intuit's standardized Average Revenue Per Customer (ARPC) across all 9 product ecosystems.
Latest, 2026
4,038
Period ended Jul 31, 2026
Change on a year earlier
+8.8%
3,713 in 2025
History
6 years
Since 2021
Sources
1
Intuit Investor Relations
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Average Revenue Per Customer (ARPC) — Mid-Market Ecosystem (QBO Advanced & IES) ($) | Year on year | Source |
|---|---|---|---|---|
| 2026 | Jul 31, 2026 | 4,038 | +8.8% | Intuit Investor Relations ↗ |
| 2025 | Jul 31, 2025 | 3,713 | +12.5% | Intuit Investor Relations ↗ |
| 2024 | Jul 31, 2024 | 3,299 | +5.1% | Intuit Investor Relations ↗ |
| 2023 | Jul 31, 2023 | 3,140 | +6.2% | Intuit Investor Relations ↗ |
| 2022 | Jul 31, 2022 | 2,957 | +17.7% | Intuit Investor Relations ↗ |
| 2021 | Jul 31, 2021 | 2,512 | – | Intuit Investor Relations ↗ |
Breakdown
What makes up average revenue per customer (arpc) — mid-market ecosystem (qbo advanced & ies)
- ARPC — Online Ecosystem Paying Customers (excl. Mailchimp)1,109 · 2026
- ARPC — Online Ecosystem Paying Customers (incl. Mailchimp, FY2019–FY2025)980 · 2025
- ARPC — Mailchimp Standalone Paying Customers1,278 · 2026
- ARPC — Desktop Ecosystem Paying Customers3,154 · 2026
- ARPC — ProTax Professional Accounting & Tax Customers5,302 · 2026
- ARPC — Consumer Platform Monetized Customers (Combined TurboTax + Credit Karma)198 · 2026
- ARPC — TurboTax Live (Assisted Tax Revenue per Unit)221 · 2026
- ARPC — TurboTax Overall (Total U.S. TurboTax Revenue per Unit)130 · 2026
- ARPC — Credit Karma (Annual Revenue per Monthly Active User)64 · 2026
Cite this data
StockData. (2026). Intuit Average Revenue Per Customer (ARPC) — Mid-Market Ecosystem (QBO Advanced & IES) ($), annual 2021–2026 [Data set]. Compiled from Intuit SEC filings and investor materials. https://stockdatahq.com/stocks/intu/kpis/arpc-mid-market
See every metric in the Intuit KPI table. Data updated Oct 28, 2026.