HARLEY-DAVIDSON, INC.
Close on Oct 19, 2026
- Market cap
- $2.90B
- P/E (TTM)
- 16.0
- Dividend yield
- 2.69%
About Harley-Davidson
Motorcycles, Bicycles & Parts, SIC 3751
Harley-Davidson manufactures and markets premium motorcycles, parts, accessories, and apparel, while also providing wholesale and consumer financing. The company operates through three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. Through Harley-Davidson Motor Company, it sells internal combustion engine motorcycles and branded merchandise. Through LiveWire, it offers all-electric motorcycles, electric balance bikes, and related products. Harley-Davidson Financial Services provides inventory and retail financing, servicing, and point-of-sale insurance offerings. The business serves retail riders, enthusiasts, and independent commercial dealerships.
The enterprise maintains a worldwide reach with 1,174 dealership locations globally as of year-end 2025 across the United States, Canada, the EMEA region, Asia Pacific, and Latin America. Its primary manufacturing operations are located in the United States, supplemented by production facilities in Thailand and Brazil. Harley-Davidson maintains corporate facilities in Milwaukee, Wisconsin, alongside operations in Tomahawk, Wisconsin, and York, Pennsylvania.
Summary of the business section of Harley-Davidson's latest annual report, written by StockData.
Company profile
Company
- Legal name
- HARLEY-DAVIDSON, INC.
- Founded
- 1903
- Headquarters
- Milwaukee, WI
- Address
- 3700 W Juneau Ave 53208
- Phone
- (414) 343-8553
- Website
- harley-davidson.com
- Employees
- 6,400, Dec 31, 2023
- Industry
- Motorcycles, Bicycles & Parts
- Incorporated in
- Wisconsin
- Fiscal year ends
- December 31
- Auditor
- Ernst & Young LLP, Chicago, Illinois
Stock & identifiers
- Ticker
- HOG
- Exchange
- NYSE
- IPO date
- Jul 8, 1986
- Shares outstanding
- 104M, Jul 31, 2026
- Public float
- $2.82B, Jun 30, 2025
- Filer category
- Large accelerated filer
- Stock splits
- 2-for-1, Apr 10, 2000; 2-for-1, Sep 29, 1997; 2-for-1, Sep 13, 1994; 2-for-1, Jun 29, 1992; 2-for-1, Jun 18, 1990
- SEC CIK
- 793952
- CUSIP
- 412822108
- ISIN
- US4128221086
- LEI
- ZDNAWZWXIKMWI51R2A08
- EIN
- 39-1382325
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Artie Starrs | President & CEO, Director | 25,000 |
| Jochen Zeitz | President and CEO, Director | 676,189 |
| Jonathan R. Root | CFO and CCO | 41,470 |
| Gayle Littleton | CLO, CCO, CAO & Corp Sec | 7,500 |
| Paul J. Krause | Chief Legal Officer | 30,610 |
| Charles Do | Sr. Vice President, HDFSI | 183 |
| Tori Termaat | Chief Human Resources Officer | 18,038 |
| Bryan Niketh | Chief Operations Officer | 4,249 |
| Matthew A. Ryan | Chief Marketing & Tech. Off. | – |
| Glen Koval | SVP Motorcycle Development | 15,741 |
| Luke Christopher Mansfield | Chief Commercial Officer | 12,501 |
| Jagdish Krishnan | Chief Digital Officer | 26,759 |
| Daniel J. Nova | Director | 52,773 |
| Allan C. Golston | Director | 7,310 |
| Lori Ann Flees | Director | 17,223 |
| Matthew J. Reintjes | Director | 2,479 |
| Troy Alstead | Director | 41,249 |
| Maryrose Sylvester | Director | 27,890 |
| Rafeh Masood | Director | 13,495 |
| Jr James D. Farley | Director | 22,220 |
| Sara L. Levinson | Director | 4,647 |
| Norman Thomas Linebarger | Director | 29,066 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Mr.Starrs | $8.59M | $7.45M | $2.03M | $62 | $129 |
| FY2025 Mr.Zeitz | $8.72M | $1.14M | $2.03M | $62 | $129 |
| FY2024 Mr Zeitz | $9.15M | -$3.14M | $1.43M | $88 | $137 |
| FY2024 Mr.Zeitz | $9.15M | -$3.14M | $1.43M | $88 | $137 |
| FY2023 Mr Zeitz | $11.95M | -$13.94M | $1.30M | $105 | $125 |
| FY2023 Mr.Zeitz | $11.95M | -$13.94M | $1.30M | $105 | $125 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Nov 6, 2025 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Jun 22, 2018 | Deregistration | Termination of SEC registration (Form 15) |
| Sep 10, 2010 | Deregistration | Termination of SEC registration (Form 15) |
| Aug 9, 2010 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Mar 7, 2000 | Listing | Registration of securities on an exchange (Form 8-A) |
| Jun 11, 1998 | Deregistration | Termination of SEC registration (Form 15) |