D-MARKET Electronic Services & Trading
Close on Oct 19, 2026
About D-MARKET Electronic Services & Trading
Retail-Catalog & Mail-Order Houses, SIC 5961
D-MARKET Elektronik Hizmetler ve Ticaret A.Ş., primarily operating under the Hepsiburada brand, runs an e-commerce platform in Türkiye. The company operates through a hybrid commercial model combining first-party direct retail sales and a third-party merchant marketplace. Its product assortment spans numerous categories, including electronics, appliances, fashion, home goods, supermarket items, beauty, books, and gold. Beyond retail, it provides last-mile delivery and logistics via Hepsijet, fulfillment solutions through HepsiLojistik, advertising through HepsiAd, and financial services encompassing the Hepsipay digital wallet, consumer loans, and buy-now-pay-later options. Its customer base includes individual consumers and commercial sellers ranging from small businesses to major brands.
The company operates primarily within Türkiye, where delivery operations extend across all 81 provinces and fulfillment services support over a hundred corporate clients. Corporate headquarters are situated in Istanbul, Türkiye.
Summary of the business section of D-MARKET Electronic Services & Trading's latest annual report, written by StockData.
Company profile
Company
- Legal name
- D-MARKET Electronic Services & Trading
- Founded
- 2000
- Headquarters
- Sisli Istanbul, Turkey
- Address
- Kustepe Mahallesi Mecidiyekoy Yolu, Cadde No: 12 Trump Towers Kule 2 K2
- Phone
- 90 (0) 212 304 20 00
- Website
- hepsiburada.com
- Employees
- 3,611, Dec 31, 2025
- Industry
- Retail-Catalog & Mail-Order Houses
- Incorporated in
- W8
- Fiscal year ends
- December 31
- Auditor
- PWC BAGIMSIZ DENETIM VE SERBEST MUHASEBECI MALI MUSAVIRLIK A.S., Istanbul, Turkiye
Stock & identifiers
- Ticker
- HEPS
- Exchange
- Nasdaq
- IPO date
- Jul 1, 2021
- Shares outstanding
- 357M, Dec 31, 2025
- Filer category
- Accelerated filer
- SEC CIK
- 1850235
- CUSIP
- 23292B104
- ISIN
- US23292B1044
- LEI
- 9845004CF6A069998F16
- EIN
- 00-0000000
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Aleksey Shevenkov | Chief Technology Officer | – |
| Ozcan Gunes Akman | See Remarks | – |
| Ender Ozgun | Chief Commercial Officer | – |
| Hakan Karadogan | CEO of Logistics | – |
| Nilhan Gokcetekin | Chief Executive Officer | – |
| Mehmet Seckin Koseoglu | Chief Financial Officer | – |
| Alexander Berdzenishvili | Director | – |
| Ahmet Fadil Ashaboglu | Director | – |
| Tayfun Bayazit | Director | – |
| Stefan Gross-Selbeck | Director | – |
| Yuri Didenko | Director | – |
| Tengiz Mosidze | Director | – |
| Mikheil Lomtadze | Director | – |
| Pavel Mironov | Director | – |
Employees
Headcount reported in annual reports
“As of December 31, 2025 we had 3,611 employees and 8,000 outsourced FTEs supporting our business.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Jul 1, 2021 | IPO | Initial public offering priced (424B4 prospectus) |
| Jun 28, 2021 | Listing | Registration of securities on an exchange (Form 8-A) |