HASNasdaqGames, Toys & Children's Vehicles (No Dolls & Bicycles)Fiscal year ends December 27
HASBRO, INC.
Financials through Q2 FY2026, quarter ended Jun 28, 2026Last filing: 10-Q on Jul 30, 2026
$98.49−0.27 (-0.27%)
Close on Oct 19, 2026
- Market cap
- $14.09B
- P/E (TTM)
- 17.7
- Dividend yield
- 2.84%
HASBRO, INC. revenue by segment
By business segment
| Revenue | TTM Q2 26 | TTM Q1 26 | TTM Q4 25 | TTM Q3 25 | TTM Q2 25 | TTM Q1 25 | TTM Q4 24 | TTM Q3 24 | TTM Q2 24 | TTM Q1 24 | TTM Q4 23 | TTM Q3 23 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Wizards of the Coast and Digital Gaming | $2.73B | $2.55B | $2.41B | $2.08B | $1.90B | $1.82B | $1.67B | – | – | – | – | – | 44.7% | +43.5% |
| Consumer Products | $2.68B | $2.65B | $2.65B | $2.60B | $2.67B | $2.77B | $2.79B | – | – | – | – | – | 44.0% | +0.5% |
| Entertainment | $115.60M | $121.10M | $125.40M | $127.90M | $131.40M | $134.10M | $132.60M | $325.30M | $413.80M | $562.20M | $711.10M | $879.80M | 1.9% | -12.0% |
| Consumer Products | – | – | – | – | – | – | $2.79B | $2.84B | $2.93B | $3.06B | $3.17B | $3.49B | – | – |
| Wizards of the Coast and Digital Gaming | – | – | – | – | – | – | $1.67B | $1.72B | $1.74B | $1.66B | $1.64B | $1.61B | – | – |
| Operating income | TTM Q2 26 | TTM Q1 26 | TTM Q4 25 | TTM Q3 25 | TTM Q2 25 | TTM Q1 25 | TTM Q4 24 | TTM Q3 24 | TTM Q2 24 | TTM Q1 24 | TTM Q4 23 | TTM Q3 23 | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Wizards of the Coast and Digital Gaming | $1.10B | $1.07B | $1.01B | $804.30M | $734.00M | $739.20M | $632.00M | – | – | – | – | – | +50.2% |
| Consumer Products | $68.90M | -$946.10M | -$942.60M | -$942.80M | -$901.90M | $118.30M | $115.30M | – | – | – | – | – | -107.6% |
| Entertainment | $28.20M | $28.70M | $400.00K | -$13.80M | -$11.50M | -$18.60M | -$1.60M | -$1.10B | -$1.57B | -$1.90B | -$1.91B | -$776.30M | -345.2% |
| Consumer Products | – | – | – | – | – | – | $115.30M | -$61.40M | -$86.30M | -$65.60M | -$64.70M | $139.90M | – |
| Wizards of the Coast and Digital Gaming | – | – | – | – | – | – | $632.00M | $654.30M | $676.50M | $571.70M | $525.70M | $526.60M | – |
By product or service
| Revenue | TTM Q2 26 | TTM Q1 26 | TTM Q4 25 | TTM Q3 25 | TTM Q2 25 | TTM Q1 25 | TTM Q4 24 | TTM Q3 24 | TTM Q2 24 | TTM Q1 24 | TTM Q4 23 | TTM Q3 23 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Grow Brands | $3.79B | $3.62B | $3.48B | $3.14B | $2.97B | $2.94B | $2.80B | – | – | – | – | – | 62.0% | +27.4% |
| Optimize Brands | $689.20M | $697.40M | $698.20M | $714.00M | $715.30M | $720.40M | $731.50M | – | – | – | – | – | 11.3% | -3.6% |
| Reinvent Brands | $498.10M | $495.40M | $524.00M | $503.50M | $563.00M | $608.70M | $606.90M | – | – | – | – | – | 8.2% | -11.5% |
| MAGIC: THE GATHERING | – | – | – | – | – | – | – | – | – | – | $1.09B | $1.09B | – | – |
| Franchise Brands | – | – | – | – | – | – | $3.12B | $3.18B | $3.25B | $3.25B | $3.26B | $3.35B | – | – |
| Partner Brands | – | – | – | – | – | – | $583.40M | $556.40M | $594.50M | $642.80M | $687.80M | $810.00M | – | – |
| Non-Hasbro Branded Film and TV | – | – | – | – | – | – | $0 | $140.00M | $233.60M | $374.40M | $537.20M | $697.10M | – | – |
| Portfolio Brands | – | – | – | – | – | – | $431.20M | $448.00M | $469.00M | $492.80M | $521.80M | $538.40M | – | – |
| Total Gaming | – | – | – | – | – | – | – | – | – | – | $2.07B | – | – | – |
By region
From the segment and revenue-disaggregation notes of Hasbro's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.