HASNasdaqGames, Toys & Children's Vehicles (No Dolls & Bicycles)Fiscal year ends December 27
HASBRO, INC.
Financials through Q2 FY2026, quarter ended Jun 28, 2026Last filing: 10-Q on Jul 30, 2026
$98.49−0.27 (-0.27%)
Close on Oct 19, 2026
- Market cap
- $14.09B
- P/E (TTM)
- 17.7
- Dividend yield
- 2.84%
HASBRO, INC. revenue by segment
By business segment
| Revenue | Q2 26 | Q1 26 | Q4 25 | Q3 25 | Q2 25 | Q1 25 | Q4 24 | Q3 24 | Q2 24 | Q1 24 | Q4 23 | Q3 23 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Wizards of the Coast and Digital Gaming | $745.00M | $652.90M | $697.50M | $631.30M | $571.20M | $505.80M | $373.80M | $450.00M | $488.00M | $354.20M | – | – | 57.7% | +30.4% |
| Consumer Products | $525.90M | $434.90M | $856.30M | $867.30M | $493.40M | $433.40M | $808.90M | $935.70M | $589.20M | $452.30M | – | – | 40.8% | +6.6% |
| Entertainment | $22.60M | $33.70M | $28.40M | $30.90M | $28.10M | $38.00M | $30.90M | $34.40M | $30.80M | $36.50M | $223.60M | $122.90M | 1.8% | -19.6% |
| Consumer Products | – | – | – | – | – | – | $988.50M | $860.10M | $524.50M | $413.00M | $1.04B | $956.90M | – | – |
| Wizards of the Coast and Digital Gaming | – | – | – | – | – | – | $493.70M | $404.00M | $452.00M | $316.30M | $546.80M | $423.60M | – | – |
| Operating income | Q2 26 | Q1 26 | Q4 25 | Q3 25 | Q2 25 | Q1 25 | Q4 24 | Q3 24 | Q2 24 | Q1 24 | Q4 23 | Q3 23 | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Wizards of the Coast and Digital Gaming | $270.00M | $297.70M | $283.50M | $251.50M | $241.90M | $230.00M | $80.90M | $181.20M | $247.10M | $122.80M | – | – | +11.6% |
| Entertainment | $5.60M | $17.30M | -$2.20M | $7.50M | $6.10M | -$11.20M | -$16.20M | $9.80M | -$1.00M | $5.80M | -$1.11B | -$468.50M | -8.2% |
| Consumer Products | -$14.50M | -$47.50M | $50.80M | $80.10M | -$1.03B | -$43.90M | $50.50M | $121.00M | -$9.30M | -$46.90M | – | – | -98.6% |
| Consumer Products | – | – | – | – | – | – | $50.50M | $121.00M | -$9.30M | -$46.90M | -$126.20M | $96.10M | – |
| Wizards of the Coast and Digital Gaming | – | – | – | – | – | – | $80.90M | $181.20M | $247.10M | $122.80M | $103.20M | $203.40M | – |
By product or service
| Revenue | Q2 26 | Q1 26 | Q4 25 | Q3 25 | Q2 25 | Q1 25 | Q4 24 | Q3 24 | Q2 24 | Q1 24 | Q4 23 | Q3 23 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Grow Brands | $904.90M | $787.50M | $1.09B | $1.01B | $740.60M | $660.80M | $732.10M | $839.00M | $704.30M | $521.70M | – | – | 70.1% | +22.2% |
| Optimize Brands | $151.70M | $126.90M | $188.70M | $221.90M | $159.90M | $130.70M | $201.50M | $223.20M | $165.00M | $141.80M | – | – | 11.8% | -5.1% |
| Reinvent Brands | $83.00M | $85.80M | $169.70M | $159.60M | $80.30M | $95.60M | $168.00M | $219.10M | $126.00M | $93.80M | – | – | 6.4% | +3.4% |
| MAGIC: THE GATHERING | – | – | – | – | – | – | – | – | – | – | $258.30M | $287.40M | – | – |
| Franchise Brands | – | – | – | – | – | – | $786.20M | $941.60M | $786.60M | $606.50M | $843.70M | $1.01B | – | – |
| Partner Brands | – | – | – | – | – | – | $181.00M | $190.10M | $124.60M | $87.70M | $154.00M | $228.20M | – | – |
| Total Gaming | – | – | – | – | – | – | – | – | – | – | $568.70M | $628.00M | – | – |
| Non-Hasbro Branded Film and TV | – | – | – | – | – | – | $0 | $0 | $0 | $0 | $140.00M | $93.60M | – | – |
| Portfolio Brands | – | – | – | – | – | – | $134.40M | $149.60M | $84.10M | $63.10M | $151.20M | $170.60M | – | – |
| Non-Hasbro Branded Film & TV brands | – | – | – | – | – | – | – | – | – | – | – | $300.00K | – | – |
By region
From the segment and revenue-disaggregation notes of Hasbro's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.