HASNasdaqGames, Toys & Children's Vehicles (No Dolls & Bicycles)Fiscal year ends December 27
HASBRO, INC.
Financials through Q2 FY2026, quarter ended Jun 28, 2026Last filing: 10-Q on Jul 30, 2026
$98.49−0.27 (-0.27%)
Close on Oct 19, 2026
- Market cap
- $14.09B
- P/E (TTM)
- 17.7
- Dividend yield
- 2.84%
HASBRO, INC. revenue by segment
By business segment
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Consumer Products | $2.65B | $2.79B | $3.17B | – | – | – | – | – | – | – | 49.4% | -4.9% |
| Wizards of the Coast and Digital Gaming | $2.41B | $1.67B | $1.64B | – | – | – | – | – | – | – | 44.8% | +44.4% |
| Entertainment | $125.40M | $132.60M | $711.10M | $1.02B | $1.15B | $909.10M | $77.80M | – | – | – | 2.3% | -5.4% |
| Entertainment, Licensing and Digital | – | – | – | – | – | $373.85M | $434.47M | $356.30M | $325.42M | $265.21M | – | – |
| International | – | – | – | – | – | $1.58B | $1.84B | $1.85B | $2.23B | $2.19B | – | – |
| Global Operations | – | – | – | – | – | $0 | $120.00K | $109.00K | $97.00K | $59.00K | – | – |
| U.S. and Canada | – | – | – | – | – | $2.56B | $2.45B | $2.38B | $2.65B | $2.56B | – | – |
| Corporate and Other | – | – | – | – | – | – | – | $0 | $0 | $0 | – | – |
| Consumer Products | – | $2.79B | $3.17B | $3.93B | $3.98B | $3.65B | $3.88B | – | – | – | – | – |
| Wizards of the Coast and Digital Gaming | – | $1.67B | $1.64B | $1.50B | $1.29B | $906.70M | $761.20M | – | – | – | – | – |
| eOne | – | – | – | – | – | $956.50M | – | – | – | – | – | – |
| Operating income | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Wizards of the Coast and Digital Gaming | $1.01B | $632.00M | $525.70M | – | – | – | – | – | – | – | +59.3% |
| Entertainment | $400.00K | -$1.60M | -$1.91B | $22.70M | -$91.80M | -$141.10M | $13.60M | – | – | – | -125.0% |
| Consumer Products | -$942.60M | $115.30M | -$64.70M | – | – | – | – | – | – | – | -917.5% |
| Entertainment, Licensing and Digital | – | – | – | – | – | $92.96M | $99.69M | $29.13M | $82.43M | $49.88M | – |
| International | – | – | – | – | – | $42.47M | $107.30M | $39.47M | $228.67M | $294.50M | – |
| Global Operations | – | – | – | – | – | -$8.67M | -$7.24M | -$8.42M | $4.01M | $19.44M | – |
| U.S. and Canada | – | – | – | – | – | $539.73M | $415.44M | $370.20M | $523.92M | $522.29M | – |
| Corporate and Other | – | – | – | – | – | – | – | -$99.33M | -$28.67M | -$98.05M | – |
| Consumer Products | – | $115.30M | -$64.70M | $217.30M | $401.40M | $308.10M | $306.90M | – | – | – | – |
| Wizards of the Coast and Digital Gaming | – | $632.00M | $525.70M | $538.30M | $547.00M | $420.40M | $294.70M | – | – | – | – |
| eOne | – | – | – | – | – | -$79.19M | – | – | – | – | – |
By product or service
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Grow Brands | $3.48B | $2.80B | $2.86B | – | – | – | – | – | – | – | 64.8% | +24.4% |
| Optimize Brands | $698.20M | $731.50M | $840.60M | – | – | – | – | – | – | – | 13.0% | -4.6% |
| Reinvent Brands | $524.00M | $606.90M | $768.00M | – | – | – | – | – | – | – | 9.8% | -13.7% |
| Non-Hasbro Branded Film and TV | $0 | $0 | $537.20M | $828.70M | – | – | – | – | – | – | 0.0% | – |
| Games [Member] | – | – | – | – | – | – | – | – | – | $1.39B | – | – |
| Girls [Member] | – | – | – | – | – | – | – | – | – | $1.19B | – | – |
| Preschool [Member] | – | – | – | – | – | – | – | – | – | $589.22M | – | – |
| Boys [Member] | – | – | – | – | – | – | – | – | – | $1.85B | – | – |
| Partner Brands [Member] | – | – | – | – | – | – | – | – | $1.27B | $1.41B | – | – |
| Hasbro Gaming [Member] | – | – | – | – | – | – | – | – | $893.02M | $813.43M | – | – |
| Emerging Brands [Member] | – | – | – | – | – | – | – | – | $477.20M | $465.95M | – | – |
| Franchise Brands | – | – | $3.26B | $3.35B | $3.54B | $2.39B | $2.41B | $2.45B | $2.69B | $2.38B | – | – |
| Emerging Brands | – | – | – | $402.10M | $454.70M | $372.20M | $377.60M | $358.77M | $354.77M | $418.35M | – | – |
| Emerging brands to franchise brands | – | – | – | – | – | – | – | – | $122.43M | $47.60M | – | – |
| Partner Brands | – | – | $687.80M | $1.05B | $1.16B | $1.08B | $1.22B | $987.28M | $1.27B | $1.41B | – | – |
| Hasbro Gaming | – | – | – | $743.30M | $851.40M | $814.80M | $709.80M | $787.69M | $893.02M | $813.43M | – | – |
| Class Of principal product hasbro total gaming | – | – | – | – | – | $1.76B | $1.53B | $1.44B | $1.50B | $1.39B | – | – |
| TV/Film/Entertainment | – | – | – | $828.70M | $997.70M | $804.70M | $0 | $0 | – | – | – | – |
| Gaming including Magic the Gathering and Monopoly | – | – | – | $2.00B | $2.10B | $1.76B | $1.53B | – | – | – | – | – |
| Peppa Pig | – | – | – | – | $162.90M | – | – | – | – | – | – | – |
| MAGIC: THE GATHERING | – | – | $1.09B | $1.07B | $992.10M | – | – | – | – | – | – | – |
| Total Gaming | – | – | $2.07B | $2.00B | $2.10B | – | – | – | – | – | – | – |
| Non-Hasbro Branded Film & TV | – | – | $537.70M | $828.70M | $997.70M | – | – | – | – | – | – | – |
| Portfolio Brands | – | – | $521.30M | $625.20M | $719.80M | – | – | – | – | – | – | – |
| Franchise Brands | – | $3.12B | $3.26B | $3.35B | – | – | – | – | – | – | – | – |
| Partner Brands | – | $583.40M | $687.80M | $1.05B | – | – | – | – | – | – | – | – |
| Portfolio Brands | – | $431.20M | $521.80M | $625.20M | – | – | – | – | – | – | – | – |
| Non-Hasbro Branded Film & TV brands | – | – | $500.00K | – | – | – | – | – | – | – | – | – |
By region
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $2.81B | $2.60B | $3.01B | $3.54B | $3.90B | $3.20B | $2.65B | $2.50B | $2.73B | $2.58B | 52.3% | +7.9% |
| International | $1.90B | $1.54B | $1.99B | $2.31B | $2.52B | $2.26B | $2.07B | – | – | – | 35.3% | +23.4% |
| International | – | – | – | – | – | $2.26B | $2.07B | $2.08B | $2.48B | $2.44B | – | – |
From the segment and revenue-disaggregation notes of Hasbro's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.