FTLFNasdaqMedicinal Chemicals & Botanical ProductsFiscal year ends December 31
FITLIFE BRANDS, INC.
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 13, 2026
$8.23−0.16 (-1.91%)
Close on Oct 19, 2026
- Market cap
- $81.53M
- P/E (TTM)
- 43.3
- Dividend yield
- –
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
6.8%
1M of 9M shares
Institutional holders
43
15 new, 13 sold out
Net institutional buying
-0M
In Q2 2026
Insider trades, 12 months
5 buys · 0 sales
Net bought $74.53K
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| Askeladden Capital Management LLC | 661,374 | 7.00% | 13G (passive) amendment | Jan 15, 2025 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of FTLF | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| Vanguard Capital Management LLC | 154,255 | 1.64% | $1.70M | −352 | 0.00% |
| Horizon Kinetics Asset Management LLC | 145,000 | 1.54% | $1.60M | −9,456 | 0.02% |
| Geode Capital Management, LLC | 49,045 | 0.52% | $540.27K | −38,632 | 0.00% |
| Mink Brook Asset Management LLC | 46,637 | 0.50% | $513.47K | +17,993 | 0.23% |
| BlackRock, Inc. | 35,275 | 0.38% | $388.38K | −122,129 | 0.00% |
| Vanguard Fiduciary Trust Co | 26,219 | 0.28% | $288.67K | +1,277 | 0.00% |
| Millennium Management LLC | 23,453 | 0.25% | $258.22K | New | 0.00% |
| Mariner, LLC | 22,006 | 0.23% | $242.29K | New | 0.00% |
| Bard Associates Inc | 21,177 | 0.23% | $233.16K | +1,211 | 0.05% |
| Susquehanna International Group, Llp | 18,005 | 0.19% | $198.24K | New | 0.00% |
| State Street Corp | 16,342 | 0.17% | $179.93K | −24,043 | 0.00% |
| Goldman Sachs Group Inc | 15,268 | 0.16% | $168.10K | New | 0.00% |
| O'Shaughnessy Asset Management, LLC | 14,481 | 0.15% | $159.44K | +1,158 | 0.00% |
| Ritholtz Wealth Management | 10,981 | 0.12% | $120.90K | New | 0.00% |
| Northern Trust Corp | 10,634 | 0.11% | $117.08K | −42,941 | 0.00% |
| Dimensional Fund Advisors LP | 10,330 | 0.11% | $113.81K | −6,727 | 0.00% |
| UBS Group AG | 7,466 | 0.08% | $82.20K | +4,377 | 0.00% |
| Steward Partners Investment Advisory, LLC | 5,050 | 0.05% | $55.60K | −1,375 | 0.00% |
| Rhumbline Advisers | 4,107 | 0.04% | $45.22K | −790 | 0.00% |
| Vanguard Global Advisers, LLC | 2,110 | 0.02% | $23.23K | – | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 43 | 1M | 6.8% | 15 / 8 | 18 / 13 | 0M | 0M |
| Q1 2026 | 42 | 1M | 8.9% | 9 / 15 | 12 / 9 | 0M | 0M |
| Q4 2025 | 43 | 1M | 9.5% | 9 / 16 | 12 / 1 | 0M | 0M |
| Q3 2025 | 35 | 1M | 8.6% | 7 / 12 | 10 / 3 | 0M | 0M |
| Q2 2025 | 31 | 1M | 8.2% | 14 / 14 | 2 / 5 | 0M | 0M |
| Q1 2025 | 22 | 1M | 5.5% | 22 / 0 | 0 / 0 | 1M | 0M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of FTLF | Value | % of fund | As of |
|---|---|---|---|---|---|
| Vanguard Total Stock Market Index Fund | 110,573 | 1.18% | $1.22M | 0.00% | Jun 30, 2026 |
| Vanguard Extended Market Index Fund | 41,411 | 0.44% | $455.94K | 0.00% | Jun 30, 2026 |
| Vanguard Russell 2000 Index Fund | 19,811 | 0.21% | $202.47K | 0.00% | May 31, 2026 |
| Fidelity Extended Market Index Fund | 16,226 | 0.17% | $165.83K | 0.00% | May 31, 2026 |
| iShares Micro-Cap ETF | 13,034 | 0.14% | $143.50K | 0.01% | Jun 30, 2026 |
| iShares Russell 2000 ETF | 12,453 | 0.13% | $137.11K | 0.00% | Jun 30, 2026 |
| Fidelity Total Market Index Fund | 7,886 | 0.08% | $80.59K | 0.00% | May 31, 2026 |
| Fidelity Series Total Market Index Fund | 5,942 | 0.06% | $60.73K | 0.00% | May 31, 2026 |
| Fidelity Nasdaq Composite Index Fund | 5,842 | 0.06% | $59.71K | 0.00% | May 31, 2026 |
| iShares Russell 2000 Growth ETF | 5,714 | 0.06% | $62.91K | 0.00% | Jun 30, 2026 |
| Vanguard Russell 2000 Growth Index Fund | 3,756 | 0.04% | $38.39K | 0.00% | May 31, 2026 |
| Vanguard Balanced Index Fund | 2,271 | 0.02% | $25.00K | 0.00% | Jun 30, 2026 |
| Small Cap Index Fund | 1,587 | 0.02% | $16.22K | 0.00% | May 31, 2026 |
| Master Small Cap Index Series | 1,284 | 0.01% | $14.14K | 0.00% | Jun 30, 2026 |
| Invesco Russell 2000 Dynamic Multifactor ETF | 1,274 | 0.01% | $13.02K | 0.00% | May 31, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Judd Dayton | CHIEF EXECUTIVE OFFICER, Director, 10% owner | 5,288,658 | 56.32% | Apr 2, 2025 |
| Jakob York | CHIEF FINANCIAL OFFICER | 3,484 | 0.04% | Sep 2, 2026 |
| Ryan P. Hansen | President | 25,678 | 0.27% | May 19, 2026 |
| Shannon K. Pappas | Director | 1,000 | 0.01% | Aug 21, 2026 |
| Seth Yakatan | Director | 429 | 0.00% | Apr 20, 2026 |
| Matthew Lingenbrink | Director | 8,800 | 0.09% | Apr 14, 2026 |
| Grant Robert Dawson | Director | 158,000 | 1.68% | Apr 14, 2026 |
| Todd Ordal | Director | 62,488 | 0.67% | Apr 16, 2025 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Shannon K. Pappas Director | Aug 19, 2026 | Buy | +1,000 | $10.25 | $10.25K | 1,000 |
| Matthew Lingenbrink Director | Apr 10, 2026 | Buy | +3,000 | $9.76 | $29.28K | 8,800 |
| Grant Robert Dawson Director | Apr 10, 2026 | Buy | +3,000 | $9.98 | $29.94K | 158,000 |
| Seth Yakatan Director | Jan 15, 2026 | Buy | +164 | $15.36 | $2.52K | 593 |
| Seth Yakatan Director | Dec 15, 2025 | Buy | +139 | $18.31 | $2.55K | 429 |
| Seth Yakatan Director | Sep 15, 2025 | Buy | +142 | $17.87 | $2.54K | 290 |
| Seth Yakatan Director | Aug 25, 2025 | Buy | +148 | $17.00 | $2.52K | 148 |
| Todd Ordal Director | Apr 15, 2025 | Buy | +300 | $12.07 | $3.62K | 62,488 |
| Matthew Lingenbrink Director | Apr 14, 2025 | Buy | +3,000 | $12.17 | $36.51K | 5,800 |
| Matthew Lingenbrink Director | Mar 31, 2025 | Buy | +2,800 | $12.17 | $34.08K | 2,800 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Mar 31, 2025 | Option exercise | +144,000 | $2.62 | $377.28K | 1,031,226 |
| Grant Robert Dawson Director | Mar 28, 2025 | Award | +2,144 | $12.68 | $27.19K | 155,000 |
| Todd Ordal Director | Jan 15, 2025 | Buy | +150 | $30.37 | $4.56K | 31,094 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 30, 2024 | Option exercise | +6,200 | $0.70 | $4.34K | 443,613 |
| Patrick John Phillip Ryan CHIEF RETAIL OFFICER | Jun 3, 2024 | Sale | −4,000 | $32.80 | $131.20K | 2,544 |
| Patrick John Phillip Ryan CHIEF RETAIL OFFICER | Jun 3, 2024 | Sale | −2,544 | $31.50 | $80.14K | 0 |
| Patrick John Phillip Ryan CHIEF RETAIL OFFICER | May 31, 2024 | Sale | −4,000 | $31.00 | $124.00K | 6,544 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 28, 2023 | Option exercise | +8,600 | $0.70 | $6.02K | 437,413 |
| Patrick John Phillip Ryan CHIEF RETAIL OFFICER | Dec 15, 2023 | Sale | −4,000 | $24.50 | $98.00K | 10,544 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Oct 4, 2023 | Option exercise | +143,480 | $1.15 | $165.00K | 2,068,128 |
| Jakob York CHIEF FINANCIAL OFFICER | May 18, 2023 | Buy | +1,000 | $17.00 | $17.00K | 3,484 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 21, 2022 | Gift | −30,000 | – | – | 428,813 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 30, 2021 | Tax withholding | −2,275 | $16.00 | $36.40K | 458,813 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 30, 2021 | Option exercise | +52,000 | $0.70 | $36.40K | 461,088 |
| Todd Ordal Director | Apr 19, 2021 | Sale | −9,023 | $28.50 | $257.16K | 7,736 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Feb 5, 2021 | Award | +40,000 | – | – | 102,272 |
| Todd Ordal Director | Dec 31, 2020 | Award | +174 | $21.60 | $3.76K | 16,759 |
| Lewis Jaffe Director | Oct 16, 2020 | Sale | −14,431 | $13.50 | $194.82K | 0 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Oct 16, 2020 | Buy | +14,431 | $13.50 | $194.82K | 481,161 |
| Todd Ordal Director | Sep 30, 2020 | Award | +255 | $14.75 | $3.76K | 16,585 |
| Todd Ordal Director | Jul 15, 2020 | Award | +356 | $10.55 | $3.76K | 15,913 |
| Todd Ordal Director | Mar 31, 2020 | Award | +417 | $9.00 | $3.75K | 15,974 |
| Todd Ordal Director | Dec 31, 2019 | Award | +266 | $14.10 | $3.75K | 15,557 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 30, 2019 | Gift | −10,000 | – | – | 62,272 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 23, 2019 | Conversion | +123,222 | – | – | 466,730 |
| Todd Ordal Director | Oct 7, 2019 | Award | +375 | – | – | 15,291 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Sep 9, 2019 | Buy | +1,000 | $8.73 | $8.73K | 11,287 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Aug 6, 2019 | Buy | +40,508 | $9.75 | $394.95K | 343,508 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Jul 8, 2019 | Buy | +12,000 | $8.50 | $102.00K | 263,000 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Jul 8, 2019 | Buy | +40,000 | $8.50 | $340.00K | 303,000 |
| Todd Ordal Director | Jul 3, 2019 | Award | +406 | – | – | 14,916 |
| Todd Ordal Director | Jul 3, 2019 | Award | +406 | – | – | 145,438 |
| Todd Ordal Director | Mar 31, 2019 | Award | +6,697 | – | – | 145,032 |
| Grant Robert Dawson Director | Mar 31, 2019 | Award | +13,393 | – | – | 190,963 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Feb 22, 2019 | Buy | +12,000 | $0.50 | $6.00K | 722,715 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Jan 30, 2019 | Buy | +224,455 | $0.50 | $112.23K | 2,509,994 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Jan 4, 2019 | Buy | +88,298 | $0.40 | $35.32K | 2,285,539 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Jan 3, 2019 | Buy | +1,022,701 | $0.50 | $511.35K | 2,197,241 |
| Lewis Jaffe Director | Dec 31, 2018 | Award | +8,721 | – | – | 144,266 |
| Todd Ordal Director | Dec 31, 2018 | Award | +13,082 | – | – | 138,335 |
| Grant Robert Dawson Director | Dec 31, 2018 | Award | +13,082 | – | – | 177,570 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 31, 2018 | Buy | +7,500 | $0.36 | $2.70K | 38,600 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 28, 2018 | Buy | +15,000 | $0.29 | $4.35K | 31,100 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 27, 2018 | Buy | +10,800 | $0.40 | $4.32K | 102,869 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 27, 2018 | Buy | +16,100 | $0.37 | $5.96K | 16,100 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 18, 2018 | Buy | +9,169 | $0.40 | $3.67K | 74,069 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 18, 2018 | Buy | +18,000 | $0.40 | $7.20K | 92,069 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 17, 2018 | Buy | +5,000 | $0.40 | $2.00K | 64,900 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 14, 2018 | Buy | +13,000 | $0.41 | $5.33K | 59,900 |
| Judd Dayton CHIEF EXECUTIVE OFFICER, Director, 10% owner | Dec 13, 2018 | Buy | +2,500 | $0.41 | $1.03K | 46,900 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.