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Ford Motor Co

FNYSEMotor Vehicles & Passenger Car BodiesFiscal year ends December 31Also trades as F.PB, F.PC, F.PD
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Jul 29, 2026Score 13/3032% below fair value
$12.60+0.35 (+2.86%)

Close on Nov 2, 2026Market cap $50.24BP/E –Yield 5.95%

Ford Motor Advertising Expense by Year

Advertising Expense ($M, Annual) ($M)

Ford Motor Advertising Expense: $2,700M in 2025, down 3.6% from a year earlier.

Latest, 2025
2,700
Period ended Dec 31, 2025
Change on a year earlier
-3.6%
2,800 in 2024
History
18 years
Since 2008
Sources
16
Documents cited below

Where the 2025 figure comes from

Source: Ford Form 10-K (filed 2026-02-11) ↗

Reported in Project financial database (financial_values.advertising-expense).

Annual history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedAdvertising Expense ($M, Annual) ($M)Year on yearSource
2025Dec 31, 20252,700-3.6%Ford Form 10-K (filed 2026-02-11) ↗
2024Dec 31, 20242,800+12.0%Ford Form 10-K (filed 2025-02-06) ↗
2023Dec 31, 20232,500+13.6%Ford Form 10-K (filed 2024-02-07) ↗
2022Dec 31, 20222,200-29.0%Ford Form 10-K (filed 2023-02-03) ↗
2021Dec 31, 20213,100+10.7%Ford Form 10-K (filed 2022-02-04) ↗
2020Dec 31, 20202,800-22.2%Ford Form 10-K (filed 2021-02-05) ↗
2019Dec 31, 20193,600-10.0%Ford Form 10-K (filed 2020-02-05) ↗
2018Dec 31, 20184,000-2.4%Ford Form 10-K (filed 2019-02-21) ↗
2017Dec 31, 20174,100-4.7%Ford Form 10-K, filed 2018-02-08 (financial database) ↗
2016Dec 31, 20164,3000.0%Ford Form 10-K, filed 2017-02-09 (financial database) ↗
2015Dec 31, 20154,3000.0%Ford Form 10-K, filed 2016-02-11 (financial database) ↗
2014Dec 31, 20144,300-2.3%Ford Form 10-K, filed 2015-02-13 (financial database) ↗
2013Dec 31, 20134,400+10.0%Ford Form 10-K, filed 2014-02-18 (financial database) ↗
2012Dec 31, 20124,000-2.4%Ford Form 10-K, filed 2013-02-19 (financial database) ↗
2011Dec 31, 20114,100+5.1%Ford Form 10-K, filed 2012-02-21 (financial database) ↗
2010Dec 31, 20103,900+21.9%Ford Form 10-K, filed 2011-02-28 (financial database) ↗

Cite this data

StockData. (2026). Ford Motor Advertising Expense ($M), annual 2008–2025 [Data set]. Compiled from Ford Motor SEC filings and investor materials. https://stockdatahq.com/stocks/f/kpis/db-advertising

See every metric in the Ford Motor KPI table. Data updated Nov 1, 2026.