Maplebear Inc.
Close on Oct 19, 2026
- Market cap
- $12.42B
- P/E (TTM)
- 27.4
- Dividend yield
- –
About Maplebear
Services-Business Services, NEC, SIC 7389
Instacart operates an end-to-end technology platform supporting the grocery and retail ecosystem. Its core business comprises three primary solutions: Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads. The marketplace connects retail merchants, consumers, brand advertisers, and independent fulfillment contractors to facilitate online grocery and retail shopping, delivery, and pickup services. Instacart Enterprise delivers modular e-commerce infrastructure, fulfillment tools, in-store technology solutions, and marketing software directly to retail partners. Instacart Ads provides brand partners with digital advertising tools, sponsored listings, and consumer insights.
The company serves grocery and retail merchants across North America, reaching more than ninety-eight percent of households in the region. Its retail network encompasses over 2,200 retail banners, including more than 380 grocers utilizing its proprietary enterprise storefront technology. The platform connects consumers with over 9,000 active brand partners and approximately 600,000 active order fulfillment workers. Instacart is headquartered in San Francisco, California.
Summary of the business section of Maplebear's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Maplebear Inc.
- Founded
- 2012
- Headquarters
- San Francisco, CA
- Address
- 50 Beale Street, Suite 600 94105
- Phone
- (888) 246-7822
- Website
- instacart.com
- Employees
- 3,600, Dec 31, 2025
- Industry
- Services-Business Services, NEC
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- PricewaterhouseCoopers LLP, San Jose, California
Stock & identifiers
- Ticker
- CART
- Exchange
- Nasdaq
- IPO date
- Sep 20, 2023
- Shares outstanding
- 232M, Jul 31, 2026
- Public float
- $6.90B, Jun 30, 2025
- Filer category
- Large accelerated filer
- SEC CIK
- 1579091
- CUSIP
- 565394103
- ISIN
- US5653941030
- EIN
- 46-0723335
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Chris Rogers | President and CEO, Director | 916,636 |
| Morgan Fong | Chief Legal Officer | 548,301 |
| Lisa Blackwood-Kapral | Chief Accounting Officer | 37,715 |
| Emily Reuter | CHIEF FINANCIAL OFFICER | 649,337 |
| Alan Ramsay | CHIEF ACCOUNTING OFFICER | 78,660 |
| Mary Beth Laughton | Director | 10,890 |
| Ravi Gupta | Director | 606,529 |
| Josh Silverman | Director | 15,228 |
| Lily Sarafan | Director | 27,602 |
| Levien Meredith A. Kopit | Director | 26,877 |
| Daniel S. Sundheim | Director | 26,711,408 |
| Victoria L. Dolan | Director | 26,056 |
| Fidji Simo | Director | 599,010 |
| Michael J. Moritz | Director | 1,049,799 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Chris Rogers | $29.85M | $31.21M | $13.20M | $133 | $192 |
| FY2025 Fidji Simo | $22.30M | -$48.42M | $13.20M | $133 | $192 |
| FY2024 Chris Rogers | $0 | $0 | $5.10M | $123 | $155 |
| FY2024 Fidji Simo | $47.76M | $76.37M | $5.10M | $123 | $155 |
| FY2023 Chris Rogers | $0 | $0 | $2.15M | $70 | $114 |
| FY2023 Fidji Simo | $5.27M | $55.22M | $2.15M | $70 | $114 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we had approximately 3,600 full-time employees worldwide.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Sep 20, 2023 | IPO | Initial public offering priced (424B4 prospectus) |
| Sep 14, 2023 | Listing | Registration of securities on an exchange (Form 8-A) |