Alibaba Group Holding Ltd (BABA) operating KPIs
BABANYSEServices-Business Services, NECAlso trades as BABAF, BBAAY
$98.04−1.50 (-1.51%)
Close on Oct 30, 2026Market cap $227.70BP/E 14.9Yield –
Alibaba advertising and Promotional Expense (RMB M) (M)
Annual figures from Alibaba's filings and investor materials
Latest, FY2026
214,246
Period ended Mar 31, 2026
Change on a year earlier
+88.6%
113,573 in FY2025
History
14 years
Since FY2013
Sources
1
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising and Promotional Expense (RMB M) (M) | Year on year | Source |
|---|---|---|---|---|
| FY2026 | Mar 31, 2026 | 214,246 | +88.6% | – |
| FY2025 | Mar 31, 2025 | 113,573 | +28.7% | – |
| FY2024 | Mar 31, 2024 | 88,217 | +14.8% | – |
| FY2023 | Mar 31, 2023 | 76,818 | -15.7% | – |
| FY2022 | Mar 31, 2022 | 91,103 | +59.6% | – |
| FY2021 | Mar 31, 2021 | 57,073 | +84.4% | – |
| FY2020 | Mar 31, 2020 | 30,949 | +40.6% | – |
| FY2019 | Mar 31, 2019 | 22,013 | +30.9% | – |
| FY2018 | Mar 31, 2018 | 16,814 | +91.1% | – |
| FY2017 | Mar 31, 2017 | 8,799 | +59.3% | – |
| FY2016 | Mar 31, 2016 | 5,524 | +35.1% | – |
| FY2015 | Mar 31, 2015 | 4,090 | +102.3% | – |
| FY2014 | Mar 31, 2014 | 2,022 | +54.1% | – |
| FY2013 | Mar 31, 2013 | 1,312 | – | – |
Cite this data
StockData. (2026). Alibaba Advertising and Promotional Expense (RMB M) (M), annual FY2013–FY2026 [Data set]. Compiled from Alibaba SEC filings and investor materials. https://stockdatahq.com/stocks/baba/kpis/xbrl_advertising_expense_307
See every metric in the Alibaba KPI table. Data updated Oct 25, 2026.