AppLovin Corp (APP) operating KPIs

APPNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31

Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 5, 2026Score 17/3053% below fair value

$228.50−26.41 (-10.36%)

Close on Oct 30, 2026Market cap $76.47BP/E 17.6Yield –

AppLovin intangible Asset Amortization — Sales and Marketing (Customer Relationships) ($M)

Form 10-Q Note 6 & Form 10-K Note 7 — Goodwill and Intangible Assets, Net

Quarterly Annual

Latest, Q2 2026

13.6

Period ended Jun 30, 2026

Change on a year earlier

-1.5%

13.8 in Q2 2025

History

10 quarters

Since Q1 2024

Sources

Documents cited below

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

Period	Ended	Intangible Asset Amortization — Sales and Marketing (Customer Relationships) ($M)	Year on year	Source
Q2 2026	Jun 30, 2026	13.6	-1.5%	AppLovin Form 10-Q, filed 2026-08-05 ↗
Q1 2026	Mar 31, 2026	13.9	+3.0%	AppLovin Form 10-Q, filed 2026-05-06 ↗
Q4 2025	Dec 31, 2025	13.9	+1.3%	AppLovin Form 10-K, filed 2026-02-19 ↗
Q3 2025	Sep 30, 2025	13.9	+1.3%	AppLovin Form 10-Q, filed 2025-11-05 ↗
Q2 2025	Jun 30, 2025	13.8	+1.8%	AppLovin Form 10-Q, filed 2026-08-05 ↗
Q1 2025	Mar 31, 2025	13.5	-0.8%	AppLovin Form 10-Q, filed 2026-05-06 ↗
Q4 2024	Dec 31, 2024	13.7	–	AppLovin Form 10-K, filed 2026-02-19 ↗
Q3 2024	Sep 30, 2024	13.7	–	AppLovin Form 10-Q, filed 2025-11-05 ↗
Q2 2024	Jun 30, 2024	13.6	–	AppLovin Form 10-Q, filed 2025-08-06 ↗
Q1 2024	Mar 31, 2024	13.6	–	AppLovin Form 10-Q, filed 2025-08-06 ↗

Cite this data

StockData. (2026). AppLovin Intangible Asset Amortization — Sales and Marketing (Customer Relationships) ($M), quarterly Q1 2024–Q2 2026 [Data set]. Compiled from AppLovin SEC filings and investor materials. https://stockdatahq.com/stocks/app/kpis/intangible-amort-sm

See every metric in the AppLovin KPI table. Data updated Oct 28, 2026.