AppLovin Corp (APP) operating KPIs
Close on Oct 30, 2026Market cap $76.47BP/E 17.6Yield –
AppLovin axon Ads Manager / AppLovin Ads — Net Revenue per Installation growth y/y (stated, Q1–Q3 & FY) (%)
Core AI pricing / monetization driver of Axon Ads Manager (formerly AppDiscovery; rebranded AppLovin Ads in Q2 2026): +72% in FY2025, +93% in Q1 2026, and +58% in Q2 2026.
Annual history
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| Period | Ended | Axon Ads Manager / AppLovin Ads — Net Revenue per Installation growth y/y (stated, Q1–Q3 & FY) (%) | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 72.0% | +50.0 pts | AppLovin Form 10-K, filed 2026-02-19 ↗ |
| 2024 | Dec 31, 2024 | 22.0% | -13.0 pts | AppLovin Form 10-K, filed 2026-02-19 ↗ |
| 2023 | Dec 31, 2023 | 35.0% | -11.0 pts | AppLovin Form 10-K, filed 2025-02-27 ↗ |
| 2022 | Dec 31, 2022 | 46.0% | -35.0 pts | AppLovin Form 10-K, filed 2023-02-28 ↗ |
| 2021 | Dec 31, 2021 | 81.0% | – | AppLovin Form 10-K, filed 2023-02-28 ↗ |
Breakdown
What makes up axon ads manager / applovin ads — net revenue per installation growth y/y (stated, q1–q3 & fy)
Cite this data
StockData. (2026). AppLovin Axon Ads Manager / AppLovin Ads — Net Revenue per Installation growth y/y (stated, Q1–Q3 & FY) (%), annual 2021–2025 [Data set]. Compiled from AppLovin SEC filings and investor materials. https://stockdatahq.com/stocks/app/kpis/axon-net-rev-per-install-yoy
See every metric in the AppLovin KPI table. Data updated Oct 28, 2026.