Adobe Inc. (ADBE) operating KPIs
Close on Oct 30, 2026Market cap $97.39BP/E 14.0Yield –
Adobe adobe Analytics — U.S. holiday season online spend forecast (Nov 1 – Dec 31, annual) ($M)
Powered by Adobe Analytics across >1 trillion visits to U.S. retail sites; direct demand indicator for Adobe Experience Cloud & Commerce. Includes the 2026 forecast ($275.1B, +6.8% YoY) published September 24, 2026.
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Adobe Analytics — U.S. holiday season online spend forecast (Nov 1 – Dec 31, annual) ($M) | Year on year | Source |
|---|---|---|---|---|
| 2026 | Nov 30, 2026 | 275,100 | +8.6% | Adobe Newsroom / Adobe Analytics release (Adobe Us Holiday Shopping Season To Hit Record) ↗ |
| 2025 | Nov 28, 2025 | 253,400 | +5.2% | Adobe Newsroom / Adobe Analytics release (Adobe Us Holiday Shopping Season Cross 250 Billion Online Rising Yoy) ↗ |
| 2024 | Nov 29, 2024 | 240,800 | +8.6% | Adobe Newsroom / Adobe Analytics release (092524 Adi Holiday Forecast) ↗ |
| 2023 | Dec 1, 2023 | 221,800 | +5.8% | Adobe Newsroom / Adobe Analytics release (Adobe Forecasts 221 8 Billion U S Holiday Season Online Cyber Monday To Top 12 Billion) ↗ |
| 2022 | Dec 2, 2022 | 209,700 | – | Adobe Newsroom / Adobe Analytics release (Adobe Forecasts 209 7 Billion Holiday Season Online U S Cyber Monday To Top 11 Billion) ↗ |
Breakdown
What makes up adobe analytics — u.s. holiday season online spend forecast (nov 1 – dec 31, annual)
- Forecasted U.S. holiday online spend growth y/y (stated)6.7% · 2026
- Actual U.S. holiday season online spend (Nov 1 – Dec 31, annual)257,800 · 2025
- Actual U.S. holiday online spend growth y/y (stated)6.8% · 2025
- Mobile shopping share of U.S. holiday online spend (actual, Nov–Dec)56.4% · 2025
- Buy Now, Pay Later (BNPL) U.S. holiday online spend (Nov–Dec)20,000 · 2025
- BNPL U.S. holiday online spend growth y/y (stated)9.8% · 2025
- Cyber Week U.S. online spend (Thanksgiving through Cyber Monday)44,200 · 2025
- Cyber Week U.S. online spend growth y/y (stated)7.7% · 2025
- Cyber Monday U.S. online spend14,250 · 2025
- Cyber Monday U.S. online spend growth y/y (stated)7.1% · 2025
Cite this data
StockData. (2026). Adobe Adobe Analytics — U.S. holiday season online spend forecast (Nov 1 – Dec 31, annual) ($M), annual 2022–2026 [Data set]. Compiled from Adobe SEC filings and investor materials. https://stockdatahq.com/stocks/adbe/kpis/adi-holiday-forecast
See every metric in the Adobe KPI table. Data updated Oct 23, 2026.