Criteo vs WPP
CRTO and WPP side by side, both in business services. Figures are trailing twelve months unless noted, from SEC filings and end-of-day prices.
How CRTO and WPP compare
Criteo grew revenue faster over the last twelve months (−7.5% versus −8.1% for WPP).
Criteo keeps more of each dollar of sales as profit, with a net margin of 4.0% compared with −1.6% at WPP.
Criteo scores higher on the StockData Score (14 against 2 for WPP), which adds up 30 checks on valuation, growth, past performance, financial health and dividends.
Key numbers
A dot marks the better figure where higher or lower is clearly better.
| Metric | CRTO | WPP |
|---|---|---|
| Size and price | ||
| Market cap | $883M | – |
| Share price | $18.03 | $27.79 |
| Change, 1 year | −21.1% | 42.6% |
| Change, 5 years | −55.9% | −62.3% |
| Beta (5Y) | 0.80 | 0.97 |
| Employees | 1,181 | 99K |
| StockData Score | ||
| Total score | 14 (better) | 2 |
| Valuation score | 5 (better) | 0 |
| Growth score | 1 (better) | 0 |
| Performance score | 3 (better) | 2 |
| Health score | 5 (better) | 0 |
| Dividend score | 0 | 0 |
| Valuation | ||
| P/E | 13.1× | – |
| P/S | 0.5× | – |
| P/B | 0.8× | – |
| EV/EBITDA | 5.2× | – |
| P/FCF | 6.7× | – |
| PEG | 0.08 | – |
| FCF yield | 14.9% | – |
| Fair value | $33.73 | – |
| Margin of safety | 46.5% | – |
| Growth | ||
| Revenue growth (TTM) | −7.5% (better) | −8.1% |
| Revenue growth, 5Y average | −1.3% | 2.5% (better) |
| Net income growth (TTM) | −57.0% (better) | −140% |
| EPS growth (TTM) | −53.7% (better) | −140% |
| EPS growth, 5Y average | 17.9% | – |
| Profitability | ||
| Gross margin | 52.5% (better) | 15.8% |
| Operating margin | 6.6% (better) | 2.8% |
| Net margin | 4.0% (better) | −1.6% |
| FCF margin | 7.3% (better) | 4.7% |
| Return on equity | 6.6% (better) | −7.1% |
| Return on invested capital | 9.0% (better) | 3.8% |
| Financial health | ||
| Debt / equity | 0.00 | 1.94 (better) |
| Net debt / EBITDA | – | 5.87 |
| Interest coverage | 40.4× (better) | 1.1× |
| Current ratio | 1.29 (better) | 0.89 |
| Altman Z-score | 2.18 | – |
| Piotroski F-score | 9 | – |
| Dividends and buybacks | ||
| Buyback yield | 11.6% | – |
| Shareholder yield | 11.6% | – |
| Ownership | ||
| Held by institutions | 83.9% | 2.3% |
| Held by insiders | 4.0% | 0.06% |
| Insider net buying, 12 months | −$1.5M | – |
| Short interest, % of float | 2.6% | – |
Go deeper
- CRTO stock overview
- CRTO income statement
- CRTO valuation and score
- WPP stock overview
- WPP income statement
- WPP valuation and score
For information only, not investment advice. Check the source filings before relying on any figure.