WPPNYSEServices-Advertising AgenciesFiscal year ends December 31Also trades as WPPGF
WPP plc
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Mar 19, 2026
$26.66−0.62 (-2.27%)
Close on Oct 19, 2026
Margins
Share of revenue, fiscal years 2015 to 2025
Gross margin
15.8%−0.9 pts over 5 years
Operating margin
2.8%+21.8 pts over 5 years
Net margin
-1.6%+23.1 pts over 5 years
Growth rates
Compound annual growth to fiscal 2025
| Per year | 1 year | 3 years | 5 years | 10 years | Five-year pace |
|---|---|---|---|---|---|
| Revenue | -8.1% | -2.1% | +2.5% | +1.0% | |
| Gross profit | -12.4% | -5.5% | +1.3% | -1.6% | |
| Operating income | -71.2% | -34.5% | – | -13.5% | |
| Free cash flow | -48.1% | +8.8% | -19.1% | -5.8% |
Returns and balance sheet
10 fiscal years. Hover a measure to see how it is calculated.
| Measure | FY2016 | FY2020 | FY2025 | Trend |
|---|---|---|---|---|
| Return on equity | – | -46.8% | -7.1% | |
| Current ratio | 0.92 | 1.03 | 0.89 | |
| Debt to equity | 0.65 | 1.06 | 1.94 | |
| Net debt to EBITDA | 1.78× | 4.53× | – | |
| Interest coverage | – | -7.3× | 1.1× | |
| Capex to revenue | 1.7% | 1.8% | 0.7% | |
| Diluted shares | 1.30B | 1.22B | 1.08B |
Where the cash went
Fiscal 2021 to 2025, five years combined
WPP generated £6.10B from operations and spent £5.12B on capital expenditure, dividends and share buybacks. 18% of that went back into the business.
Generated
£6.10B
Used
£5.12B
Capital expenditure£929.20M18%Dividends£2.27B44%Share buybacks£1.91B37%
DuPont needs revenue, assets and equity
This company does not report all three for consecutive years.
Piotroski F-Score
Nine tests of profitability, balance sheet and efficiency, fiscal 2025 against fiscal 2024
4of 6 tests passed in fiscal 2025. Some tests lack the figures they need.
- ProfitableNet income above zero-£215.00M
- Cash generatingOperating cash flow above zero£724.00M
- Return on assets improvedROA up on the prior year– → –
- Earnings backed by cashOperating cash flow above net income£724.00M vs -£215.00M
- Less leverageLong-term debt to assets fell– → –
- Better liquidityCurrent ratio rose0.88 → 0.89
- No dilutionShare count did not rise1.10B → 1.08B
- Gross margin improvedGross margin up on the prior year16.63% → 15.84%
- More efficientAsset turnover rose– → –