Baidu vs iQIYI

BIDU and IQ side by side. Figures are trailing twelve months unless noted, from SEC filings and end-of-day prices.

How BIDU and IQ compare

Baidu grew revenue faster over the last twelve months (−3.0% versus −6.6% for iQIYI).

Baidu keeps more of each dollar of sales as profit, with a net margin of 4.3% compared with −0.76% at iQIYI.

Baidu scores higher on the StockData Score (4 against 2 for iQIYI), which adds up 30 checks on valuation, growth, past performance, financial health and dividends.

Key numbers

A dot marks the better figure where higher or lower is clearly better.

Metric	BIDU	IQ
Size and price
Share price	$78.14	$0.828
Change, 1 year	−39.4%	−61.6%
Change, 5 years	−48.5%	−88.0%
Beta (5Y)	1.07	1.03
Employees	19K	2,648
StockData Score
Total score	4 (better)	2
Valuation score	0	0
Growth score	0	0
Performance score	2	2
Health score	2 (better)	0
Dividend score	0	0
Growth
Revenue growth (TTM)	−3.0% (better)	−6.6%
Revenue growth, 5Y average	3.8% (better)	−1.7%
Net income growth (TTM)	−76.5% (better)	−127%
Profitability
Gross margin	43.9% (better)	21.1%
Operating margin	−4.5%	0.84% (better)
Net margin	4.3% (better)	−0.76%
FCF margin	−11.7%	0.04% (better)
Return on equity	2.1%	–
Return on invested capital	−2.9%	–
Financial health
Debt / equity	0.09	–
Net debt / EBITDA	−58.28	−6.27
Interest coverage	−2.1×	0.3× (better)
Current ratio	1.76 (better)	0.47
Piotroski F-score	1	4 (better)
Ownership
Held by institutions	2.2%	3.7%
Held by insiders	19.2%	12.3%
Insider net buying, 12 months	−$2.0M	–
Superinvestors holding	2	–

Go deeper

For information only, not investment advice. Check the source filings before relying on any figure.