ServiceNow, Inc. (NOW) shareholders
NOWNYSEServices-Prepackaged SoftwareFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 28, 2026Score 14/3042% above fair value
$102.25+1.59 (+1.58%)
Close on Nov 13, 2026Market cap $106.14BP/E 73.6Yield –
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
81.6%
847M of 1.04B shares
Institutional holders
2,231
329 new, 269 sold out
Net institutional buying
-16M
In Q2 2026
Insider trades, 12 months
2 buys · 25 sales
Net sold $5.66M
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| Vanguard Capital Management | 78,361,628 | 7.49% | 13G (passive) | Mar 31, 2026 |
| BlackRock, Inc. | 18,250,532 | 8.90% | 13G (passive) amendment | Dec 31, 2024 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of NOW | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| BlackRock, Inc. | 96,057,763 | 9.25% | $9.54B | −1,443,831 | 0.14% |
| Vanguard Capital Management LLC | 67,351,838 | 6.49% | $6.69B | −628,381 | 0.14% |
| State Street Corp | 49,038,218 | 4.72% | $4.87B | +979,726 | 0.14% |
| Morgan Stanley | 26,630,984 | 2.57% | $2.64B | +3,282,989 | 0.14% |
| Vanguard Portfolio Management LLC | 25,184,743 | 2.43% | $2.50B | +12,173 | 0.11% |
| Geode Capital Management, LLC | 24,274,498 | 2.34% | $2.41B | −149,313 | 0.13% |
| UBS Asset Management Americas Inc | 16,638,071 | 1.60% | $1.65B | +2,362,606 | 0.30% |
| Price T Rowe Associates Inc /Md/ | 16,066,335 | 1.55% | $1.60B | −18,043,553 | 0.16% |
| JPMorgan Chase & Co | 13,949,279 | 1.34% | $1.39B | −17,047,662 | 0.08% |
| Norges Bank | 12,458,091 | 1.20% | $1.24B | New | 0.12% |
| FMR LLC | 11,395,881 | 1.10% | $1.13B | −889,118 | 0.05% |
| Northern Trust Corp | 10,991,523 | 1.06% | $1.09B | +154,396 | 0.13% |
| Goldman Sachs Group Inc | 10,957,837 | 1.06% | $1.09B | +3,239,738 | 0.09% |
| Amundi | 10,517,264 | 1.01% | $1.04B | −961,834 | 0.25% |
| Charles Schwab Investment Management Inc | 8,080,617 | 0.78% | $802.24M | +473,452 | 0.11% |
| Fisher Asset Management, LLC | 8,018,318 | 0.77% | $796.06M | −14,634 | 0.24% |
| Pictet Asset Management Holding SA | 7,183,047 | 0.69% | $713.17M | +1,102,797 | 0.68% |
| Bank of New York Mellon Corp | 7,177,406 | 0.69% | $712.57M | −1,349,525 | 0.12% |
| Victory Capital Management Inc | 7,163,661 | 0.69% | $711.21M | −464,858 | 0.40% |
| Ameriprise Financial Inc | 6,975,128 | 0.67% | $697.16M | +1,520,479 | 0.14% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 2,231 | 847M | 81.6% | 329 / 961 | 789 / 269 | 110M | 126M |
| Q1 2026 | 2,206 | 865M | 83.3% | 296 / 1037 | 744 / 374 | 201M | 141M |
| Q4 2025 | 2,321 | 908M | 87.5% | 336 / 931 | 861 / 217 | 87M | 113M |
| Q3 2025 | 2,247 | 939M | 90.4% | 186 / 1038 | 741 / 196 | 97M | 76M |
| Q2 2025 | 2,296 | 918M | 88.5% | 291 / 989 | 743 / 126 | 53M | 49M |
| Q1 2025 | 2,163 | 916M | 88.2% | 203 / 939 | 759 / 262 | 76M | 64M |
| Q4 2024 | 2,260 | 922M | 88.8% | 420 / 789 | 776 / 64 | 62M | 86M |
| Q3 2024 | 1,942 | 949M | 91.4% | 207 / 768 | 713 / 118 | 148M | 46M |
| Q2 2024 | 1,875 | 933M | 89.9% | 207 / 835 | 591 / 125 | 65M | 119M |
| Q1 2024 | 1,819 | 993M | 95.7% | 192 / 766 | 637 / 99 | 83M | 48M |
| Q4 2023 | 1,753 | 960M | 92.5% | 321 / 631 | 599 / 108 | 108M | 46M |
| Q3 2023 | 1,563 | 899M | 86.6% | 163 / 611 | 572 / 84 | 38M | 43M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
1,024 funds held NOW in Q2 2026, 60% of their shares through ETFs. Each fund counts once per quarter, from its quarter-end report.
| Fund | Shares | % of NOW | Value | % of fund | As of |
|---|---|---|---|---|---|
| Vanguard Total Stock Market Index Fund | 32,731,605 | 3.15% | $3.25B | 0.14% | Jun 30, 2026 |
| Vanguard 500 Index Fund | 26,720,177 | 2.57% | $2.65B | 0.16% | Jun 30, 2026 |
| iShares Core S&P 500 ETF | 14,185,361 | 1.37% | $1.41B | 0.16% | Jun 30, 2026 |
| Fidelity 500 Index Fund | 13,385,685 | 1.29% | $1.66B | 0.20% | May 31, 2026 |
| Vanguard Growth Index Fund | 11,420,636 | 1.10% | $1.13B | 0.30% | Jun 30, 2026 |
| State Street(R) Technology Select Sector SPDR(R) ETF | 7,119,689 | 0.69% | $706.84M | 0.57% | Jun 30, 2026 |
| Vanguard Information Technology Index Fund | 7,101,089 | 0.68% | $883.16M | 0.51% | May 31, 2026 |
| Vanguard Institutional Index Fund | 5,598,687 | 0.54% | $555.84M | 0.16% | Jun 30, 2026 |
| iShares Expanded Tech-Software Sector ETF | 5,280,573 | 0.51% | $524.26M | 3.87% | Jun 30, 2026 |
| iShares Russell 1000 Growth ETF | 3,919,514 | 0.38% | $389.13M | 0.30% | Jun 30, 2026 |
| Select Technology Portfolio | 3,748,047 | 0.36% | $466.14M | 1.23% | May 31, 2026 |
| T. Rowe Price Blue Chip Growth Fund, Inc. | 3,128,885 | 0.30% | $310.64M | 0.48% | Jun 30, 2026 |
| T. Rowe Price Growth Stock Fund, Inc. | 2,639,117 | 0.25% | $262.01M | 0.52% | Jun 30, 2026 |
| State Street(R) SPDR(R) Portfolio S&P 500(R) ETF | 2,459,288 | 0.24% | $244.16M | 0.16% | Jun 30, 2026 |
| Schwab S&P 500 Index Fund | 2,305,122 | 0.22% | $256.40M | 0.18% | Jul 31, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| William R. McDermott | Chairman & CEO, Director | 212,662 | 0.02% | Nov 10, 2026 |
| Jacqueline P. Canney | Chief People & AI Enblmt. Off. | 30,042 | 0.00% | Nov 10, 2026 |
| Amit Zavery | President, CPO and COO | 90,727 | 0.01% | Nov 10, 2026 |
| Gina Mastantuono | President and CFO | 111,082 | 0.01% | Nov 10, 2026 |
| Paul Fipps | President, Global Customer Ops | 18,539 | 0.00% | Nov 10, 2026 |
| Danielle Fontaine | Principal Accounting Officer | 11,086 | 0.00% | Nov 10, 2026 |
| Hossein Nowbar | Pres. & Chief Legal Officer | 8,514 | 0.00% | Oct 28, 2026 |
| Kevin Thomas McBride | Former Principal Acctg Officer | 28,245 | 0.00% | Feb 19, 2026 |
| Nicholas Tzitzon | Vice Chairman | 25,004 | 0.00% | Feb 11, 2026 |
| Paul John Smith | Pres., Global Cust.& Field Ops | 5,224 | 0.00% | Feb 21, 2025 |
| Paul Edward Chamberlain | Director | 43,990 | 0.00% | Aug 31, 2026 |
| Eric S. Yuan | Director | 2,747 | 0.00% | Jun 17, 2026 |
| Teresa Briggs | Director | 11,010 | 0.00% | Jun 1, 2026 |
| Frederic B. Luddy | Director | 773,420 | 0.07% | May 26, 2026 |
| Anita M. Sands | Director | 33,350 | 0.00% | May 26, 2026 |
| Susan L. Bostrom | Director | 21,685 | 0.00% | May 26, 2026 |
| Lawrence Jackson | Director | 4,875 | 0.00% | May 26, 2026 |
| Larry Quinlan | Director | 11,465 | 0.00% | May 26, 2026 |
| Jonathan Chadwick | Director | 3,524 | 0.00% | May 27, 2025 |
| Deborah Black | Director | 428 | 0.00% | Apr 29, 2025 |
| Jeffrey A. Miller | Director | 41,066 | 0.00% | Feb 11, 2025 |
| Russell S. Elmer | – | 28,819 | 0.00% | Feb 11, 2026 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Jacqueline P. Canney Chief People & AI Enblmt. Off. | Nov 9, 2026 | Sale(10b5-1 plan) | −1,289 | $101.70 | $131.09K | 30,042 |
| Danielle Fontaine Principal Accounting Officer | Nov 6, 2026 | Tax withholding | −106 | $101.97 | $10.81K | 11,086 |
| Danielle Fontaine Principal Accounting Officer | Nov 6, 2026 | Option exercise | +305 | – | – | 11,192 |
| Amit Zavery President, CPO and COO | Nov 6, 2026 | Tax withholding | −5,373 | $101.97 | $547.88K | 90,687 |
| Amit Zavery President, CPO and COO | Nov 6, 2026 | Option exercise | +9,995 | – | – | 96,060 |
| Paul Fipps President, Global Customer Ops | Nov 6, 2026 | Tax withholding | −28 | $101.97 | $2.86K | 18,539 |
| Paul Fipps President, Global Customer Ops | Nov 6, 2026 | Option exercise | +70 | – | – | 18,567 |
| Paul Fipps President, Global Customer Ops | Nov 6, 2026 | Tax withholding | −128 | $101.97 | $13.05K | 18,497 |
| Paul Fipps President, Global Customer Ops | Nov 6, 2026 | Option exercise | +320 | – | – | 18,625 |
| Jacqueline P. Canney Chief People & AI Enblmt. Off. | Nov 6, 2026 | Tax withholding | −1,346 | $101.97 | $137.25K | 31,331 |
| Jacqueline P. Canney Chief People & AI Enblmt. Off. | Nov 6, 2026 | Option exercise | +2,635 | – | – | 32,677 |
| Gina Mastantuono President and CFO | Nov 6, 2026 | Tax withholding | −2,124 | $101.97 | $216.58K | 111,082 |
| Gina Mastantuono President and CFO | Nov 6, 2026 | Option exercise | +3,950 | – | – | 113,206 |
| William R. McDermott Chairman & CEO, Director | Nov 6, 2026 | Tax withholding | −4,717 | $101.97 | $480.99K | 188,257 |
| William R. McDermott Chairman & CEO, Director | Nov 6, 2026 | Option exercise | +8,775 | – | – | 192,974 |
| Paul Fipps President, Global Customer Ops | Aug 31, 2026 | Sale | −2,034 | $147.87 | $300.77K | 18,305 |
| Jacqueline P. Canney Chief People & AI Enblmt. Off. | Aug 28, 2026 | Sale(10b5-1 plan) | −7,847 | $138.00 | $1.08M | 30,042 |
| Paul Edward Chamberlain Director | Aug 27, 2026 | Sale | −2,700 | $135.50 | $365.85K | 43,990 |
| Gina Mastantuono President and CFO | Aug 17, 2026 | Option exercise | +1,595 | – | – | 110,114 |
| Gina Mastantuono President and CFO | Aug 17, 2026 | Tax withholding | −858 | $117.70 | $100.99K | 109,256 |
| Jacqueline P. Canney Chief People & AI Enblmt. Off. | Aug 17, 2026 | Option exercise | +970 | – | – | 38,385 |
| Jacqueline P. Canney Chief People & AI Enblmt. Off. | Aug 17, 2026 | Tax withholding | −496 | $117.70 | $58.38K | 37,889 |
| Danielle Fontaine Principal Accounting Officer | Aug 17, 2026 | Option exercise | +485 | – | – | 11,055 |
| Danielle Fontaine Principal Accounting Officer | Aug 17, 2026 | Tax withholding | −168 | $117.70 | $19.77K | 10,887 |
| William R. McDermott Chairman & CEO, Director | Aug 17, 2026 | Option exercise | +4,160 | – | – | 186,435 |
| William R. McDermott Chairman & CEO, Director | Aug 17, 2026 | Tax withholding | −2,236 | $117.70 | $263.18K | 184,199 |
| Paul Fipps President, Global Customer Ops | Aug 17, 2026 | Option exercise | +340 | – | – | 20,295 |
| Paul Fipps President, Global Customer Ops | Aug 17, 2026 | Tax withholding | −120 | $117.70 | $14.12K | 20,339 |
| Paul Fipps President, Global Customer Ops | Aug 17, 2026 | Tax withholding | −136 | $117.70 | $16.01K | 20,159 |
| Paul Fipps President, Global Customer Ops | Aug 17, 2026 | Option exercise | +300 | – | – | 20,459 |
| Hossein Nowbar Pres. & Chief Legal Officer | Aug 14, 2026 | Tax withholding | −870 | $124.00 | $107.88K | 8,514 |
| Hossein Nowbar Pres. & Chief Legal Officer | Aug 14, 2026 | Option exercise | +2,209 | – | – | 9,384 |
| Hossein Nowbar Pres. & Chief Legal Officer | Aug 14, 2026 | Tax withholding | −1,125 | $124.00 | $139.50K | 7,175 |
| Hossein Nowbar Pres. & Chief Legal Officer | Aug 14, 2026 | Option exercise | +2,857 | – | – | 8,300 |
| Jacqueline P. Canney Chief People & AI Enblmt. Off. | Aug 14, 2026 | Tax withholding | −761 | $124.00 | $94.36K | 35,670 |
| Jacqueline P. Canney Chief People & AI Enblmt. Off. | Aug 14, 2026 | Tax withholding | −1,821 | $124.00 | $225.80K | 37,415 |
| Jacqueline P. Canney Chief People & AI Enblmt. Off. | Aug 14, 2026 | Option exercise | +3,566 | – | – | 39,236 |
| Jacqueline P. Canney Chief People & AI Enblmt. Off. | Aug 14, 2026 | Option exercise | +1,490 | – | – | 36,431 |
| Paul Fipps President, Global Customer Ops | Aug 14, 2026 | Option exercise | +940 | – | – | 16,300 |
| Paul Fipps President, Global Customer Ops | Aug 14, 2026 | Tax withholding | −376 | $124.00 | $46.62K | 15,924 |
| Paul Fipps President, Global Customer Ops | Aug 14, 2026 | Option exercise | +1,110 | – | – | 17,034 |
| Paul Fipps President, Global Customer Ops | Aug 14, 2026 | Tax withholding | −444 | $124.00 | $55.06K | 16,590 |
| Paul Fipps President, Global Customer Ops | Aug 14, 2026 | Tax withholding | −2,237 | $124.00 | $277.39K | 19,955 |
| Paul Fipps President, Global Customer Ops | Aug 14, 2026 | Option exercise | +5,602 | – | – | 22,192 |
| Gina Mastantuono President and CFO | Aug 14, 2026 | Tax withholding | −3,012 | $124.00 | $373.49K | 108,519 |
| Gina Mastantuono President and CFO | Aug 14, 2026 | Option exercise | +2,355 | – | – | 107,195 |
| Gina Mastantuono President and CFO | Aug 14, 2026 | Tax withholding | −1,266 | $124.00 | $156.98K | 105,929 |
| Gina Mastantuono President and CFO | Aug 14, 2026 | Option exercise | +5,602 | – | – | 111,531 |
| Amit Zavery President, CPO and COO | Aug 14, 2026 | Tax withholding | −3,860 | $124.00 | $478.64K | 86,065 |
| Amit Zavery President, CPO and COO | Aug 14, 2026 | Tax withholding | −1,686 | $124.00 | $209.06K | 82,745 |
| Amit Zavery President, CPO and COO | Aug 14, 2026 | Option exercise | +7,180 | – | – | 89,925 |
| Amit Zavery President, CPO and COO | Aug 14, 2026 | Option exercise | +3,135 | – | – | 84,431 |
| William R. McDermott Chairman & CEO, Director | Aug 14, 2026 | Option exercise | +6,275 | – | – | 181,543 |
| William R. McDermott Chairman & CEO, Director | Aug 14, 2026 | Tax withholding | −4,772 | $124.00 | $591.73K | 182,275 |
| William R. McDermott Chairman & CEO, Director | Aug 14, 2026 | Option exercise | +8,877 | – | – | 187,047 |
| William R. McDermott Chairman & CEO, Director | Aug 14, 2026 | Tax withholding | −3,373 | $124.00 | $418.25K | 178,170 |
| Danielle Fontaine Principal Accounting Officer | Aug 14, 2026 | Tax withholding | −82 | $124.00 | $10.17K | 10,086 |
| Danielle Fontaine Principal Accounting Officer | Aug 14, 2026 | Option exercise | +740 | – | – | 10,826 |
| Danielle Fontaine Principal Accounting Officer | Aug 14, 2026 | Tax withholding | −256 | $124.00 | $31.74K | 10,570 |
| Danielle Fontaine Principal Accounting Officer | Aug 14, 2026 | Option exercise | +235 | – | – | 10,168 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Short interest
Shares sold short and not yet bought back, as of Oct 30, 2026 (FINRA, reported twice a month)
Short % of float
2.62%
27M shares short
Days to cover
1.2
At 22M shares a day
Change since last report
-2.6%
From 28M shares
Short volume, 20 days
35.7%
Of volume reported to FINRA
Shares sold short, last 12 months
Short sale volume counts trades marked short on any given day, including market-maker hedging, so it runs far higher than the share of ServiceNow's stock actually held short. Settlement fails (shares not delivered on time) peaked at 41,218 shares on Oct 14, 2026 over the last 90 days.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Jacqueline P. Canney Officer | Nov 9, 2026 | 1,289 | $131.09K | Nov 9, 2026 | Restricted Stock Vesting |
| Paul Fipps Officer | Aug 31, 2026 | 2,034 | $300.78K | Aug 31, 2026 | Restricted Stock Vesting |
| Jacqueline P. Canney Officer | Aug 28, 2026 | 7,847 | $1.08M | Aug 28, 2026 | Restricted Stock Vesting |
| Paul Edward Chamberlain Director | Aug 27, 2026 | 2,700 | $365.85K | Aug 27, 2026 | Restricted Stock Vesting Under a Registered Plan |
| Teresa Briggs Director | May 28, 2026 | 1,595 | $173.38K | May 28, 2026 | Restricted Stock Vesting |
| Paul Fipps Officer | May 18, 2026 | 1,048 | $103.24K | May 18, 2026 | Restricted Stock Vesting |
| Anita M. Sands Director | May 14, 2026 | 16,445 | $1.48M | May 14, 2026 | Stock Option Exercise |
| Paul Edward Chamberlain Director | May 14, 2026 | 3,000 | $261.15K | May 14, 2026 | Restricted Stock Units |
| Paul Fipps Officer | May 8, 2026 | 151 | $13.66K | May 8, 2026 | Restricted Stock Vesting |
| Nicholas Tzitzon Officer | May 7, 2026 | 18,000 | $1.70M | May 7, 2026 | Restricted Stock Vesting |
| Jacqueline P. Canney Officer | Apr 24, 2026 | 8,927 | $799.87K | Apr 24, 2026 | Restricted Stock Vesting |
| Paul Fipps Officer | Feb 23, 2026 | 3,696 | $376.14K | Feb 23, 2026 | Restricted Stock Vesting |
| Paul Fipps Officer | Feb 18, 2026 | 9,641 | $1.02M | Feb 18, 2026 | Restricted Stock Vesting |
| Paul Edward Chamberlain Director | Feb 12, 2026 | 1,200 | $120.70K | Feb 12, 2026 | Restricted Stock Units |
| Gina Mastantuono Officer | Dec 5, 2025 | 415 | $352.75K | Dec 5, 2025 | Restricted Stock Vesting |
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