ServiceNow, Inc. (NOW) company profile
Close on Nov 13, 2026Market cap $106.14BP/E 73.6Yield –
About ServiceNow
Services-Prepackaged Software, SIC 7372
ServiceNow provides cloud-based software solutions that enable enterprises to automate workflows, integrate internal systems, and manage and govern artificial intelligence deployments. Built on the ServiceNow AI Platform, its software portfolio is organized into four primary product areas: Technology, Customer Relationship Management and Industry, Core Business, and Creator and Other. These applications automate cross-departmental operations including information technology, human resources, legal, facilities, customer service, field operations, and custom low-code application development. The company serves enterprise and public-sector clients across sectors such as financial services, healthcare, manufacturing, telecommunications, and retail.
As of December 31, 2025, ServiceNow served approximately 8,700 enterprise and public sector customers globally. The company delivers its software-as-a-service offerings through a combination of proprietary private cloud infrastructure and third-party public cloud environments, supported by global direct sales personnel, technical support staff, and system integration partners. The provided excerpt does not state the location of the company's corporate headquarters.
Summary of the business section of ServiceNow's latest annual report, written by StockData.
Company profile
Company
- Legal name
- ServiceNow, Inc.
- Founded
- 2004
- Headquarters
- Santa Clara, CA
- Address
- 2225 Lawson Lane 95054
- Phone
- (408) 501-8550
- Website
- www.servicenow.com
- Employees
- 26,293, Dec 31, 2024
- Industry
- Services-Prepackaged Software
- Incorporated in
- Delaware
- Fiscal year ends
- December 31
- Auditor
- PricewaterhouseCoopers LLP, San Jose, California
Stock & identifiers
- Ticker
- NOW
- Exchange
- NYSE
- IPO date
- Jun 29, 2012
- Shares outstanding
- 1.04B, Sep 30, 2026
- Public float
- $175.70B, Jun 30, 2025
- Filer category
- Large accelerated filer
- Stock splits
- 5-for-1, Dec 18, 2025
- SEC CIK
- 1373715
- CUSIP
- 81762P102
- ISIN
- US81762P1021
- FIGI
- BBG000M1R011
- Share class FIGI
- BBG001T4JFC0
- LEI
- 549300HJTQM36M0E1G39
- EIN
- 20-2056195
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| William R. McDermott | Chairman & CEO, Director | 212,662 |
| Jacqueline P. Canney | Chief People & AI Enblmt. Off. | 30,042 |
| Amit Zavery | President, CPO and COO | 90,727 |
| Gina Mastantuono | President and CFO | 111,082 |
| Paul Fipps | President, Global Customer Ops | 18,539 |
| Danielle Fontaine | Principal Accounting Officer | 11,086 |
| Hossein Nowbar | Pres. & Chief Legal Officer | 8,514 |
| Kevin Thomas McBride | Former Principal Acctg Officer | 28,245 |
| Nicholas Tzitzon | Vice Chairman | 25,004 |
| Paul John Smith | Pres., Global Cust.& Field Ops | 5,224 |
| Paul Edward Chamberlain | Director | 43,990 |
| Eric S. Yuan | Director | 2,747 |
| Teresa Briggs | Director | 11,010 |
| Frederic B. Luddy | Director | 773,420 |
| Anita M. Sands | Director | 33,350 |
| Susan L. Bostrom | Director | 21,685 |
| Lawrence Jackson | Director | 4,875 |
| Larry Quinlan | Director | 11,465 |
| Jonathan Chadwick | Director | 3,524 |
| Deborah Black | Director | 428 |
| Jeffrey A. Miller | Director | 41,066 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 | $51.55M | -$83.29M | $18.62M | $139 | $227 |
| FY2024 | $37.56M | $201.99M | $20.55M | $193 | $202 |
| FY2023 | $37.61M | $184.78M | $15.90M | $128 | $171 |
| FY2022 | $38.50M | -$76.35M | $13.63M | $71 | $109 |
| FY2021 | $165.80M | $136.18M | $27.59M | $118 | $150 |
| FY2020 | $25.12M | $91.53M | $11.46M | $195 | $143 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Executive compensation, fiscal 2025
Summary compensation table from the latest proxy statement
| Executive | Salary | Bonus | Stock awards | Incentive pay | Other | Total | vs. prior year |
|---|---|---|---|---|---|---|---|
| William R. McDermott Chairman and Chief Executive Officer | $1.52M | – | $43.48M | $3.52M | $3.03M | $51.55M | +37% |
| Gina Mastantuono President and Chief Financial Officer | $891.67K | – | $16.31M | $1.13M | $148.44K | $18.47M | +14% |
| Amit Zavery President, Chief Product Officer, and Chief Operating Officer | $900.00K | $2.00M | $21.68M | $1.14M | $45.27K | $25.76M | -20% |
| Paul Fipps President, Global Customer Operations | $1.07M | – | $14.69M | $1.10M | $24.23K | $16.88M | – |
| Jacqueline C. Canney Chief People and AI Enablement Officer | $741.67K | – | $10.33M | $749.34K | $63.88K | $11.88M | +9% |
| Paul Smith Former President of Global Customer and Field Operations | $573.99K | – | $19.02M | – | $499.44K | $20.10M | -0% |
Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.
IPO
From the final prospectus (Form 424B4) and the first day of trading
Offering
- Type
- Initial public offering
- Final prospectus filed
- Jun 29, 2012
- Securities offered
- 11,650,000
- Exchange
- NYSE
- First trading day
- Jun 29, 2012
- First-day close
- $24.60
- Lock-up ends (est.)
- Dec 26, 2012
Lock-up end is estimated as 180 days after the first trading day; the prospectus sets the actual terms.
Employees
Headcount reported in annual reports
“As of December 31, 2024, we employed 26,293 people on a full-time basis, 13,193 in the United States and 13,100 internationally.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Apr 23, 2025 | Merger | Registration of securities for a merger or exchange offer (S-4) |
| Jan 14, 2021 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Jun 29, 2012 | IPO | Initial public offering priced (424B4 prospectus) |
| Jun 19, 2012 | Listing | Registration of securities on an exchange (Form 8-A) |
| May 1, 2012 | Name change | Name changed from SERVICE-NOW.COM to ServiceNow, Inc. |
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