Here Group Ltd (HERE) company profile

Here Group Limited is an exempted holding company that creates, designs, and sells collectible pop toys and branded merchandise. Operating primarily under the "HERE奇梦岛" brand, the company specializes in plush toys and soft vinyl figures across blind box collections and pendant cards. Its offerings also extend to character-based lifestyle products, including tech accessories and home goods. The business model centers on developing proprietary intellectual properties such as WAKUKU and ZIYULI, alongside exclusive licensing agreements and co-branded partnerships. The company targets a broad consumer demographic seeking emotional connection, stress-relieving comfort, and personal expression.

The business conducts its pop toy operations primarily in China, with international reach across North America, Europe, Southeast Asia, and the Middle East. Its direct-to-consumer physical network includes eight stores and twenty-five automated roboshops across six cities, supported by domestic and overseas online storefronts. A selective distribution network covers more than 10,000 retail locations nationwide and extends to over 20 countries abroad. The company's principal executive offices are located in Hong Kong.

Summary of the business section of Here's latest annual report, written by StockData.

Lock-up end is estimated as 180 days after the first trading day; the prospectus sets the actual terms.

“As of June 30, 2025 and 2026, we had 714 and 368 full-time employees, respectively. The following table sets forth the numbers of our full-time employees by functions as of June 30, 2026. … Total 368 100.0”