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Educational Development Corp (EDUC) company profile

EDUCNasdaqWholesale-Miscellaneous Nondurable GoodsFiscal year ends February 28
Financials through Q2 FY2026, quarter ended Aug 31, 2026Last filing: 10-Q on Oct 14, 2026Score 10/3083% below fair value
$0.85−0.06 (-6.40%)

Close on Nov 12, 2026Market cap $7.25MP/E 4.5Yield 0.00%

About Educational Development

Wholesale-Miscellaneous Nondurable Goods, SIC 5190

Educational Development Corporation publishes and distributes children's books, educational manipulatives, and learning games. The company operates through two primary divisions: PaperPie and Publishing. PaperPie distributes products directly to consumers, schools, and libraries through a multi-level network of independent brand partners who host home shows, online events, and book fairs. The Publishing division sells trade products on a wholesale basis to retail accounts, including national bookstore chains, independent bookstores, toy and gift shops, school supply stores, and museums. EDC owns Kane Miller books, Learning Wrap-Ups, and SmartLab Toys, and serves as an exclusive multi-level marketing distributor for Usborne Publishing in the United States.

EDC conducts business primarily across the United States, with select book and toy product lines sold into Canada and international markets. The company is headquartered in Tulsa, Oklahoma, where it leases office and warehouse distribution space. Additional operations and leased office facilities are located in San Diego, California, and Ogden, Utah.

Summary of the business section of Educational Development's latest annual report, written by StockData.

Company profile

Company

Legal name
Educational Development Corp
Founded
1965
Headquarters
Tulsa, OK
Address
5402 South 122nd East Ave 74146
Phone
(918) 622-4522
Website
edcpub.com
Industry
Wholesale-Miscellaneous Nondurable Goods
Incorporated in
Delaware
Fiscal year ends
February 28
Auditor
HOGANTAYLOR LLP, Tulsa, Oklahoma

Stock & identifiers

Ticker
EDUC
Exchange
Nasdaq
Shares outstanding
9M, Oct 5, 2026
Public float
$9.60M, Aug 31, 2025
Filer category
Non-accelerated filer<br>Smaller reporting company
Stock splits
2-for-1, Aug 23, 2018; 2-for-1, Apr 16, 1996
SEC CIK
31667
CUSIP
281479105
ISIN
US2814791057
FIGI
BBG000BHN9B2
Share class FIGI
BBG001S5QS05
LEI
254900CR48GDX3OIGC82
EIN
73-0750007

Executives and directors

Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years

NamePositionShares owned
Craig M. WhiteCHIEF EXECUTIVE OFFICER, Director641,331
Keefe Daniel E. OCHIEF FINANCIAL OFFICER163,059
Heather N. CobbCHIEF SALES & MKTG OFFICER160,391
Amy EmersonDirector6,000
Kara Gae NealDirector8,529
Bradely Von StootsDirector7,250
Steven G. HooserDirector4,000

CEO pay and shareholder return

Pay versus performance table from the proxy statement

Fiscal yearCEO total payCEO pay actually paidOther executives (avg)Value of $100 investedPeer group
FY2025$332.80K$332.80K$277.40K$74–
FY2024$341.30K$325.00K$293.30K$39–
FY2023$296.60K$219.80K$247.90K$23–
FY2022$284.00K-$207.20K$236.00K$27–

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

Executive compensation, fiscal 2026

Summary compensation table from the latest proxy statement

ExecutiveSalaryBonusOtherTotalvs. prior year
Craig M. White
CEO
$270.00K$50.00K$12.80K$332.80K-2%
Dan E. O’Keefe
CFO
$230.00K$40.00K$9.10K$279.10K-7%
Heather N. Cobb
CSMO
$220.00K$40.00K$15.40K$275.60K-4%

Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.

Corporate history

Events identified from SEC filings

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