EDUCATIONAL DEVELOPMENT CORP
Close on Oct 19, 2026
- Market cap
- $8.86M
- P/E (TTM)
- 5.5
- Dividend yield
- 0.00%
About Educational Development
Wholesale-Miscellaneous Nondurable Goods, SIC 5190
Educational Development Corporation publishes and distributes children's books, educational manipulatives, and learning games. The company operates through two primary divisions: PaperPie and Publishing. PaperPie distributes products directly to consumers, schools, and libraries through a multi-level network of independent brand partners who host home shows, online events, and book fairs. The Publishing division sells trade products on a wholesale basis to retail accounts, including national bookstore chains, independent bookstores, toy and gift shops, school supply stores, and museums. EDC owns Kane Miller books, Learning Wrap-Ups, and SmartLab Toys, and serves as an exclusive multi-level marketing distributor for Usborne Publishing in the United States.
EDC conducts business primarily across the United States, with select book and toy product lines sold into Canada and international markets. The company is headquartered in Tulsa, Oklahoma, where it leases office and warehouse distribution space. Additional operations and leased office facilities are located in San Diego, California, and Ogden, Utah.
Summary of the business section of Educational Development's latest annual report, written by StockData.
Company profile
Company
- Legal name
- EDUCATIONAL DEVELOPMENT CORP
- Founded
- 1965
- Headquarters
- Tulsa, OK
- Address
- 5402 South 122nd East Ave 74146
- Phone
- (918) 622-4522
- Website
- edcpub.com
- Industry
- Wholesale-Miscellaneous Nondurable Goods
- Incorporated in
- Delaware
- Fiscal year ends
- February 28
- Auditor
- HOGANTAYLOR LLP, Tulsa, Oklahoma
Stock & identifiers
- Ticker
- EDUC
- Exchange
- Nasdaq
- Shares outstanding
- 9M, Jul 5, 2026
- Public float
- $9.60M, Aug 31, 2025
- Filer category
- Non-accelerated filer<br>Smaller reporting company
- Stock splits
- 2-for-1, Oct 15, 2018; 2-for-1, Aug 23, 2018; 2-for-1, Apr 16, 1996
- SEC CIK
- 31667
- CUSIP
- 281479105
- ISIN
- US2814791057
- LEI
- 254900CR48GDX3OIGC82
- EIN
- 73-0750007
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Craig M. White | CHIEF EXECUTIVE OFFICER, Director | 641,331 |
| Keefe Daniel E. O | CHIEF FINANCIAL OFFICER | 163,059 |
| Heather N. Cobb | CHIEF SALES & MKTG OFFICER | 160,391 |
| Amy Emerson | Director | 6,000 |
| Kara Gae Neal | Director | 8,529 |
| Bradely Von Stoots | Director | 7,250 |
| Steven G. Hooser | Director | 4,000 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Craig M. White | $332.80K | $332.80K | $277.40K | $74 | – |
| FY2024 Craig M. White | $341.30K | $325.00K | $293.30K | $39 | – |
| FY2023 Craig M. White | $296.60K | $219.80K | $247.90K | $23 | – |
| FY2022 Craig M. White | $284.00K | -$207.20K | $236.00K | $27 | – |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Dec 7, 2023 | Listing notice | Notice of delisting or failure to satisfy a listing rule (8-K Item 3.01) |
| Oct 26, 2022 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Dec 22, 2021 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Jan 18, 2017 | Late filing | Notification of late filing |
| Jun 27, 2012 | Listing notice | Notice of delisting or failure to satisfy a listing rule (8-K Item 3.01) |
| Jan 7, 2011 | Listing notice | Notice of delisting or failure to satisfy a listing rule (8-K Item 3.01) |
| Jul 22, 2009 | Auditor change | Change in certifying accountant (8-K Item 4.01) |
| Jan 13, 2009 | Auditor change | Change in certifying accountant (8-K Item 4.01) |
| Jul 17, 2007 | Late filing | Notification of late filing |
| May 30, 2007 | Late filing | Notification of late filing |
| May 26, 2005 | Late filing | Notification of late filing |
| Mar 11, 2005 | Auditor change | Change in certifying accountant (8-K Item 4.01) |
| Feb 28, 2005 | Auditor change | Change in certifying accountant (8-K Item 4.01) |