Direct Digital Holdings, Inc. (DRCT) shareholders
DRCTOTCServices-AdvertisingFiscal year ends December 31
$0.31−0.01 (-3.13%)
Close on Oct 19, 2026Market cap $219.79KP/E –Yield –
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
0.9%
0M of 1M shares
Institutional holders
7
7 new, 0 sold out
Net institutional buying
0M
In Q2 2026
Insider trades, 12 months
0 buys · 10 sales
Net sold $9.20K
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| Mark Walker Joint filing with Keith Smith (75.50%), AJN Energy & Transport Ventures, LLC (75.50%) and 2 more | 11,129,650 | 75.90% | 13D (active) amendment | Nov 15, 2024 |
| Smith, Keith Joint filing with SKW Financial LLC (12.40%), Walker, Mark D. (12.30%) and 2 more | 9,879,768 | 12.60% | 13D (active) amendment | Dec 17, 2025 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of DRCT | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| Vanguard Capital Management LLC | 6,905 | 0.86% | $18.71K | New | 0.00% |
| Tower Research Capital LLC (TRC) | 648 | 0.08% | $1.76K | New | 0.00% |
| BlackRock, Inc. | 33 | 0.00% | $90 | New | 0.00% |
| Morgan Stanley | 26 | 0.00% | $70 | New | 0.00% |
| Steward Partners Investment Advisory, LLC | 7 | 0.00% | $19 | New | 0.00% |
| SBI Securities Co., Ltd. | 1 | 0.00% | $3 | New | 0.00% |
| Caitong International Asset Management Co., Ltd | 1 | 0.00% | $3 | New | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 7 | 0M | 0.9% | 7 / 0 | 0 / 0 | 0M | 0M |
| Q1 2026 | 0 | 0M | 0.0% | 0 / 0 | 0 / 13 | 0M | 0M |
| Q4 2025 | 14 | 0M | 0.5% | 5 / 2 | 3 / 1 | 0M | 0M |
| Q3 2025 | 10 | 0M | 0.2% | 1 / 1 | 3 / 4 | 0M | 0M |
| Q2 2025 | 13 | 0M | 0.2% | 3 / 2 | 3 / 5 | 0M | 0M |
| Q1 2025 | 15 | 0M | 0.2% | 5 / 2 | 2 / 2 | 0M | 0M |
| Q4 2024 | 12 | 0M | 0.2% | 3 / 3 | 1 / 3 | 0M | 0M |
| Q3 2024 | 12 | 0M | 0.2% | 2 / 1 | 4 / 3 | 0M | 0M |
| Q2 2024 | 14 | 0M | 0.2% | 1 / 4 | 6 / 17 | 0M | 0M |
| Q1 2024 | 30 | 0M | 0.3% | 9 / 6 | 8 / 5 | 0M | 0M |
| Q4 2023 | 26 | 0M | 0.3% | 13 / 6 | 1 / 2 | 0M | 0M |
| Q3 2023 | 15 | 0M | 0.2% | 4 / 2 | 3 / 2 | 0M | 0M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
4 funds held DRCT in Q2 2026, 61% of their shares through ETFs. Each fund counts once per quarter, from its quarter-end report.
| Fund | Shares | % of DRCT | Value | % of fund | As of |
|---|---|---|---|---|---|
| Vanguard Extended Market Index Fund | 6,905 | 0.86% | $18.71K | 0.00% | Jun 30, 2026 |
| Fidelity Extended Market Index Fund | 4,392 | 0.55% | $12.43K | 0.00% | May 31, 2026 |
| Fidelity Series Total Market Index Fund | 37 | 0.00% | $105 | 0.00% | May 31, 2026 |
| Fidelity Total Market Index Fund | 25 | 0.00% | $71 | 0.00% | May 31, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Mark D. Walker | Chairman and CEO, Director | 8,085 | 1.01% | Sep 3, 2026 |
| W. Keith Smith | President, Director | 2,636 | 0.33% | Jun 29, 2026 |
| Diana P. Diaz | CFO | 178 | 0.02% | Oct 21, 2026 |
| Anu Pillai | Chief Technology Officer | 189 | 0.02% | Jun 29, 2026 |
| Maria Vilchez Lowrey | Chief Growth Officer | 183 | 0.02% | Jun 29, 2026 |
| Antoinette Renee Leatherberry | Director | 554 | 0.07% | Jun 29, 2026 |
| Mistelle Locke | Director | 369 | 0.05% | Jun 29, 2026 |
| Richard Cohen | Director | 501 | 0.06% | Jun 29, 2026 |
| Ohad Harlev | Director | – | – | Jun 15, 2026 |
| Direct Digital Management, LLC | 10% owner | 0 | – | Dec 22, 2025 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Diana P. Diaz CFO | Oct 16, 2026 | Tax withholding | −9 | $0.32 | $3 | 178 |
| Diana P. Diaz CFO | Oct 16, 2026 | Option exercise | +28 | – | – | 187 |
| Mark D. Walker Chairman and CEO, Director | Sep 2, 2026 | Sale | −500 | $1.90 | $950 | 7,864 |
| Mark D. Walker Chairman and CEO, Director | Sep 1, 2026 | Sale | −1,636 | $2.06 | $3.37K | 8,364 |
| Mark D. Walker Chairman and CEO, Director | Aug 27, 2026 | Conversion | +10,000 | – | – | 10,000 |
| Mark D. Walker Chairman and CEO, Director | Jun 12, 2026 | Sale(10b5-1 plan) | −1,363 | $2.80 | $3.82K | 0 |
| Mistelle Locke Director | Jun 12, 2026 | Sale | −25 | $2.91 | $73 | 369 |
| Mistelle Locke Director | Jun 12, 2026 | Option exercise | +37 | – | – | 394 |
| Antoinette Renee Leatherberry Director | Jun 12, 2026 | Option exercise | +37 | – | – | 554 |
| Antoinette Renee Leatherberry Director | Jun 12, 2026 | Sale | −23 | $2.91 | $67 | 531 |
| Richard Cohen Director | Jun 12, 2026 | Sale | −25 | $2.91 | $73 | 501 |
| Richard Cohen Director | Jun 12, 2026 | Option exercise | +37 | – | – | 526 |
| Mistelle Locke Director | Jun 9, 2026 | Sale | −76 | $2.96 | $225 | 357 |
| Mistelle Locke Director | Jun 9, 2026 | Option exercise | +159 | – | – | 433 |
| Antoinette Renee Leatherberry Director | Jun 9, 2026 | Sale | −67 | $2.96 | $198 | 517 |
| Antoinette Renee Leatherberry Director | Jun 9, 2026 | Option exercise | +159 | – | – | 584 |
| Richard Cohen Director | Jun 9, 2026 | Sale | −76 | $2.96 | $225 | 489 |
| Richard Cohen Director | Jun 9, 2026 | Option exercise | +159 | – | – | 565 |
| Maria Vilchez Lowrey Chief Growth Officer | Apr 1, 2026 | Tax withholding | −10 | $3.34 | $33 | 183 |
| Maria Vilchez Lowrey Chief Growth Officer | Apr 1, 2026 | Option exercise | +33 | – | – | 193 |
| Mark D. Walker Chairman and CEO, Director | Apr 1, 2026 | Tax withholding | −20 | $3.29 | $66 | 221 |
| Mark D. Walker Chairman and CEO, Director | Apr 1, 2026 | Option exercise | +67 | – | – | 241 |
| Diana P. Diaz CFO | Apr 1, 2026 | Option exercise | +33 | – | – | 169 |
| Diana P. Diaz CFO | Apr 1, 2026 | Tax withholding | −10 | $3.34 | $33 | 159 |
| W. Keith Smith President, Director | Apr 1, 2026 | Option exercise | −20 | $3.29 | $66 | 522 |
| W. Keith Smith President, Director | Apr 1, 2026 | Option exercise | +67 | – | – | 542 |
| Anu Pillai Chief Technology Officer | Apr 1, 2026 | Tax withholding | −12 | $3.34 | $40 | 189 |
| Anu Pillai Chief Technology Officer | Apr 1, 2026 | Option exercise | +33 | – | – | 201 |
| Maria Vilchez Lowrey Chief Growth Officer | Mar 20, 2026 | Option exercise | +10 | – | – | 164 |
| Maria Vilchez Lowrey Chief Growth Officer | Mar 20, 2026 | Tax withholding | −4 | $3.32 | $13 | 160 |
| Mark D. Walker Chairman and CEO, Director | Mar 20, 2026 | Tax withholding | −14 | $3.52 | $49 | 174 |
| Mark D. Walker Chairman and CEO, Director | Mar 20, 2026 | Option exercise | +45 | – | – | 188 |
| W. Keith Smith President, Director | Mar 20, 2026 | Tax withholding | −14 | $3.52 | $49 | 475 |
| W. Keith Smith President, Director | Mar 20, 2026 | Option exercise | +45 | – | – | 489 |
| Anu Pillai Chief Technology Officer | Mar 20, 2026 | Tax withholding | −5 | $3.32 | $17 | 168 |
| Anu Pillai Chief Technology Officer | Mar 20, 2026 | Option exercise | +10 | – | – | 173 |
| Maria Vilchez Lowrey Chief Growth Officer | Jan 24, 2026 | Option exercise | +102 | – | – | 185 |
| Maria Vilchez Lowrey Chief Growth Officer | Jan 24, 2026 | Tax withholding | −31 | $16.48 | $511 | 154 |
| Mark D. Walker Chairman and CEO, Director | Jan 24, 2026 | Option exercise | +204 | – | – | 204 |
| Mark D. Walker Chairman and CEO, Director | Jan 24, 2026 | Tax withholding | −61 | $16.48 | $1.01K | 143 |
| Mistelle Locke Director | Jan 24, 2026 | Option exercise | +90 | – | – | 274 |
| Diana P. Diaz CFO | Jan 24, 2026 | Option exercise | +102 | – | – | 167 |
| Diana P. Diaz CFO | Jan 24, 2026 | Tax withholding | −31 | $16.48 | $511 | 136 |
| Antoinette Renee Leatherberry Director | Jan 24, 2026 | Option exercise | +90 | – | – | 425 |
| W. Keith Smith President, Director | Jan 24, 2026 | Tax withholding | −61 | $16.48 | $1.01K | 444 |
| W. Keith Smith President, Director | Jan 24, 2026 | Option exercise | +204 | – | – | 505 |
| Richard Cohen Director | Jan 24, 2026 | Option exercise | +90 | – | – | 406 |
| Anu Pillai Chief Technology Officer | Jan 24, 2026 | Tax withholding | −36 | $16.48 | $593 | 163 |
| Anu Pillai Chief Technology Officer | Jan 24, 2026 | Option exercise | +102 | – | – | 199 |
| Mistelle Locke Director | Jan 16, 2026 | Option exercise | +34 | – | – | 215 |
| Mistelle Locke Director | Jan 16, 2026 | Sale | −31 | $6.51 | $202 | 184 |
| Mark D. Walker Chairman and CEO, Director, 10% owner | Dec 4, 2025 | Conversion | +300,000 | – | – | 300,000 |
| Direct Digital Management, LLC 10% owner | Dec 4, 2025 | Other | −300,000 | – | – | 0 |
| Direct Digital Management, LLC 10% owner | Dec 4, 2025 | Conversion | +300,000 | – | – | 300,000 |
| W. Keith Smith President, Director, 10% owner | Nov 14, 2025 | Sale | −100,000 | $0.21 | $21.00K | 457,058 |
| Mark D. Walker Chairman and CEO, Director, 10% owner | Nov 14, 2025 | Sale | −245,008 | $0.21 | $51.45K | 0 |
| W. Keith Smith President, Director, 10% owner | Nov 13, 2025 | Sale | −71,242 | $0.37 | $26.36K | 557,058 |
| Mark D. Walker Chairman and CEO, Director, 10% owner | Nov 13, 2025 | Sale | −27,492 | $0.37 | $10.17K | 245,008 |
| Diana P. Diaz CFO | Oct 16, 2025 | Option exercise | +28 | – | – | 65 |
| Direct Digital Management, LLC 10% owner | Sep 11, 2025 | Other | −872,500 | – | – | 0 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Short interest
Shares sold short and not yet bought back, as of Oct 30, 2026 (FINRA, reported twice a month)
Short % of shares outstanding
–
0M shares short
Days to cover
1.0
At 0M shares a day
Change since last report
-3.6%
From 0M shares
Short volume, 20 days
53.5%
Of volume reported to FINRA
Shares sold short, last 12 months
Short sale volume counts trades marked short on any given day, including market-maker hedging, so it runs far higher than the share of Direct Digital's stock actually held short. Settlement fails (shares not delivered on time) peaked at 52,788 shares on Sep 15, 2026 over the last 90 days.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Mark D. Walker OFFICER | Aug 31, 2026 | 10,000 | $23.60K | Sep 1, 2026 | Acquired upon exchange of Class B Common Stock |
| Mark D. Walker OFFICER | Dec 11, 2025 | 300,000 | $26.40K | Dec 12, 2025 | Restricted Unit Vesting and Unit Conversion |
| W. Keith Smith OFFICER | Nov 14, 2025 | 600,000 | $210.00K | Nov 13, 2025 | Restricted Unit Vesting and Unit Conversion |
| Mark D. Walker OFFICER | Nov 12, 2025 | 272,500 | $54.36K | Nov 12, 2025 | Restricted Unit Vesting and Unit Conversion |
| W. Keith Smith Officer | Jul 14, 2025 | 185,000 | $110.45K | Jul 14, 2025 | Restricted Unit Vesting and Unit Conversion |
| Mark D. Walker Officer | Jul 14, 2025 | 146,000 | $87.16K | Jul 14, 2025 | Restricted Unit Vesting and Unit Conversion |
| Mark D. Walker Officer | Jun 11, 2025 | 146,000 | $79.57K | Jun 11, 2025 | Restricted Unit Vesting and Unit Conversion |
| W. Keith Smith Officer | Mar 12, 2025 | 173,185 | $166.26K | Mar 12, 2025 | Restricted Unit Vesting and Unit Conversion |
| Mark D. Walker Officer | Mar 11, 2025 | 173,185 | $157.60K | Mar 11, 2025 | Restricted Unit Vesting and Unit Conversion |
| W. Keith Smith Officer | Nov 15, 2024 | 208,013 | $401.47K | Nov 15, 2024 | Restricted Unit Vesting and Unit Conversion |
| Mark D. Walker Officer | Nov 15, 2024 | 277,291 | $546.26K | Nov 15, 2024 | Restricted Unit Vesting and Unit Conversion |
| Mark D. Walker an officer and director of the issuer | Dec 6, 2023 | 200,000 | $2.48M | Dec 5, 2023 | Acquired upon exchange of Class B Common Stock |
| W. Keith Smith an officer and director of the issuer | Dec 5, 2023 | 250,000 | $3.04M | Dec 5, 2023 | Acquired upon exchange of Class B Common Stock |
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