DRCTOTCServices-AdvertisingFiscal year ends December 31
Direct Digital Holdings, Inc.
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 14, 2026
$0.31−0.01 (-3.13%)
Close on Oct 19, 2026
- Market cap
- $219.79K
- P/E (TTM)
- –
- Dividend yield
- –
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
0.9%
0M of 1M shares
Institutional holders
7
7 new, 0 sold out
Net institutional buying
0M
In Q2 2026
Insider trades, 12 months
0 buys · 14 sales
Net sold $118.18K
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| Smith, Keith | 9,879,768 | 12.60% | 13D (active) amendment | Dec 17, 2025 |
| Mark Walker | 11,129,650 | 75.90% | 13D (active) amendment | Nov 15, 2024 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of DRCT | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| Vanguard Capital Management LLC | 6,905 | 0.86% | $18.71K | New | 0.00% |
| Tower Research Capital LLC (TRC) | 648 | 0.08% | $1.76K | New | 0.00% |
| BlackRock, Inc. | 33 | 0.00% | $90 | New | 0.00% |
| Morgan Stanley | 26 | 0.00% | $70 | New | 0.00% |
| Steward Partners Investment Advisory, LLC | 7 | 0.00% | $19 | New | 0.00% |
| SBI Securities Co., Ltd. | 1 | 0.00% | $3 | New | 0.00% |
| Caitong International Asset Management Co., Ltd | 1 | 0.00% | $3 | New | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 7 | 0M | 0.9% | 7 / 0 | 0 / 0 | 0M | 0M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of DRCT | Value | % of fund | As of |
|---|---|---|---|---|---|
| Vanguard Extended Market Index Fund | 6,905 | 0.86% | $18.71K | 0.00% | Jun 30, 2026 |
| Fidelity Extended Market Index Fund | 4,392 | 0.55% | $12.43K | 0.00% | May 31, 2026 |
| Fidelity Series Total Market Index Fund | 37 | 0.00% | $105 | 0.00% | May 31, 2026 |
| Fidelity Total Market Index Fund | 25 | 0.00% | $71 | 0.00% | May 31, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Mark D. Walker | Chairman and CEO, Director | 8,085 | 1.01% | Sep 3, 2026 |
| W. Keith Smith | President, Director | 2,636 | 0.33% | Jun 29, 2026 |
| Anu Pillai | Chief Technology Officer | 189 | 0.02% | Jun 29, 2026 |
| Maria Vilchez Lowrey | Chief Growth Officer | 183 | 0.02% | Jun 29, 2026 |
| Diana P. Diaz | CFO | 169 | 0.02% | Jun 29, 2026 |
| Richard Cohen | Director | 501 | 0.06% | Jun 29, 2026 |
| Mistelle Locke | Director | 369 | 0.05% | Jun 29, 2026 |
| Antoinette Renee Leatherberry | Director | 554 | 0.07% | Jun 29, 2026 |
| Ohad Harlev | Director | – | – | Jun 15, 2026 |
| Direct Digital Management, LLC | 10% owner | 0 | – | Dec 22, 2025 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Mark D. Walker Chairman and CEO, Director | Sep 2, 2026 | Sale | −500 | $1.90 | $950 | 7,864 |
| Mark D. Walker Chairman and CEO, Director | Sep 1, 2026 | Sale | −1,636 | $2.06 | $3.37K | 8,364 |
| Mark D. Walker Chairman and CEO, Director | Aug 27, 2026 | Conversion | +10,000 | – | – | 10,000 |
| Mark D. Walker Chairman and CEO, Director | Jun 12, 2026 | Sale(10b5-1 plan) | −1,363 | $2.80 | $3.82K | 0 |
| Mistelle Locke Director | Jun 12, 2026 | Sale | −25 | $2.91 | $73 | 369 |
| Mistelle Locke Director | Jun 12, 2026 | Option exercise | +37 | – | – | 394 |
| Antoinette Renee Leatherberry Director | Jun 12, 2026 | Option exercise | +37 | – | – | 554 |
| Antoinette Renee Leatherberry Director | Jun 12, 2026 | Sale | −23 | $2.91 | $67 | 531 |
| Richard Cohen Director | Jun 12, 2026 | Sale | −25 | $2.91 | $73 | 501 |
| Richard Cohen Director | Jun 12, 2026 | Option exercise | +37 | – | – | 526 |
| Mistelle Locke Director | Jun 9, 2026 | Sale | −76 | $2.96 | $225 | 357 |
| Mistelle Locke Director | Jun 9, 2026 | Option exercise | +159 | – | – | 433 |
| Antoinette Renee Leatherberry Director | Jun 9, 2026 | Sale | −67 | $2.96 | $198 | 517 |
| Antoinette Renee Leatherberry Director | Jun 9, 2026 | Option exercise | +159 | – | – | 584 |
| Richard Cohen Director | Jun 9, 2026 | Sale | −76 | $2.96 | $225 | 489 |
| Richard Cohen Director | Jun 9, 2026 | Option exercise | +159 | – | – | 565 |
| Maria Vilchez Lowrey Chief Growth Officer | Apr 1, 2026 | Tax withholding | −10 | $3.34 | $33 | 183 |
| Maria Vilchez Lowrey Chief Growth Officer | Apr 1, 2026 | Option exercise | +33 | – | – | 193 |
| Mark D. Walker Chairman and CEO, Director | Apr 1, 2026 | Tax withholding | −20 | $3.29 | $66 | 221 |
| Mark D. Walker Chairman and CEO, Director | Apr 1, 2026 | Option exercise | +67 | – | – | 241 |
| Diana P. Diaz CFO | Apr 1, 2026 | Option exercise | +33 | – | – | 169 |
| Diana P. Diaz CFO | Apr 1, 2026 | Tax withholding | −10 | $3.34 | $33 | 159 |
| W. Keith Smith President, Director | Apr 1, 2026 | Option exercise | −20 | $3.29 | $66 | 522 |
| W. Keith Smith President, Director | Apr 1, 2026 | Option exercise | +67 | – | – | 542 |
| Anu Pillai Chief Technology Officer | Apr 1, 2026 | Tax withholding | −12 | $3.34 | $40 | 189 |
| Anu Pillai Chief Technology Officer | Apr 1, 2026 | Option exercise | +33 | – | – | 201 |
| Maria Vilchez Lowrey Chief Growth Officer | Mar 20, 2026 | Option exercise | +10 | – | – | 164 |
| Maria Vilchez Lowrey Chief Growth Officer | Mar 20, 2026 | Tax withholding | −4 | $3.32 | $13 | 160 |
| Mark D. Walker Chairman and CEO, Director | Mar 20, 2026 | Tax withholding | −14 | $3.52 | $49 | 174 |
| Mark D. Walker Chairman and CEO, Director | Mar 20, 2026 | Option exercise | +45 | – | – | 188 |
| W. Keith Smith President, Director | Mar 20, 2026 | Tax withholding | −14 | $3.52 | $49 | 475 |
| W. Keith Smith President, Director | Mar 20, 2026 | Option exercise | +45 | – | – | 489 |
| Anu Pillai Chief Technology Officer | Mar 20, 2026 | Tax withholding | −5 | $3.32 | $17 | 168 |
| Anu Pillai Chief Technology Officer | Mar 20, 2026 | Option exercise | +10 | – | – | 173 |
| Maria Vilchez Lowrey Chief Growth Officer | Jan 24, 2026 | Option exercise | +102 | – | – | 185 |
| Maria Vilchez Lowrey Chief Growth Officer | Jan 24, 2026 | Tax withholding | −31 | $16.48 | $511 | 154 |
| Mark D. Walker Chairman and CEO, Director | Jan 24, 2026 | Option exercise | +204 | – | – | 204 |
| Mark D. Walker Chairman and CEO, Director | Jan 24, 2026 | Tax withholding | −61 | $16.48 | $1.01K | 143 |
| Mistelle Locke Director | Jan 24, 2026 | Option exercise | +90 | – | – | 274 |
| Diana P. Diaz CFO | Jan 24, 2026 | Option exercise | +102 | – | – | 167 |
| Diana P. Diaz CFO | Jan 24, 2026 | Tax withholding | −31 | $16.48 | $511 | 136 |
| Antoinette Renee Leatherberry Director | Jan 24, 2026 | Option exercise | +90 | – | – | 425 |
| W. Keith Smith President, Director | Jan 24, 2026 | Tax withholding | −61 | $16.48 | $1.01K | 444 |
| W. Keith Smith President, Director | Jan 24, 2026 | Option exercise | +204 | – | – | 505 |
| Richard Cohen Director | Jan 24, 2026 | Option exercise | +90 | – | – | 406 |
| Anu Pillai Chief Technology Officer | Jan 24, 2026 | Tax withholding | −36 | $16.48 | $593 | 163 |
| Anu Pillai Chief Technology Officer | Jan 24, 2026 | Option exercise | +102 | – | – | 199 |
| Mistelle Locke Director | Jan 16, 2026 | Option exercise | +34 | – | – | 215 |
| Mistelle Locke Director | Jan 16, 2026 | Sale | −31 | $6.51 | $202 | 184 |
| Mark D. Walker Chairman and CEO, Director, 10% owner | Dec 4, 2025 | Conversion | +300,000 | – | – | 300,000 |
| Direct Digital Management, LLC 10% owner | Dec 4, 2025 | Other | −300,000 | – | – | 0 |
| Direct Digital Management, LLC 10% owner | Dec 4, 2025 | Conversion | +300,000 | – | – | 300,000 |
| W. Keith Smith President, Director, 10% owner | Nov 14, 2025 | Sale | −100,000 | $0.21 | $21.00K | 457,058 |
| Mark D. Walker Chairman and CEO, Director, 10% owner | Nov 14, 2025 | Sale | −245,008 | $0.21 | $51.45K | 0 |
| W. Keith Smith President, Director, 10% owner | Nov 13, 2025 | Sale | −71,242 | $0.37 | $26.36K | 557,058 |
| Mark D. Walker Chairman and CEO, Director, 10% owner | Nov 13, 2025 | Sale | −27,492 | $0.37 | $10.17K | 245,008 |
| Diana P. Diaz CFO | Oct 16, 2025 | Option exercise | +28 | – | – | 65 |
| Direct Digital Management, LLC 10% owner | Sep 11, 2025 | Other | −872,500 | – | – | 0 |
| Direct Digital Management, LLC 10% owner | Sep 11, 2025 | Conversion | +872,500 | – | – | 872,500 |
| W. Keith Smith President, Director, 10% owner | Sep 11, 2025 | Conversion | +600,000 | – | – | 628,300 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Walker Mark OFFICER | Aug 31, 2026 | 10,000 | $23.60K | Sep 1, 2026 | Acquired upon exchange of Class B Common Stock |
| Walker Mark OFFICER | Dec 11, 2025 | 300,000 | $26.40K | Dec 12, 2025 | Restricted Unit Vesting and Unit Conversion |
| Smith Keith OFFICER | Nov 14, 2025 | 600,000 | $210.00K | Nov 13, 2025 | Restricted Unit Vesting and Unit Conversion |
| Walker Mark OFFICER | Nov 12, 2025 | 272,500 | $54.36K | Nov 12, 2025 | Restricted Unit Vesting and Unit Conversion |
| Smith Keith Officer | Jul 14, 2025 | 185,000 | $110.45K | Jul 14, 2025 | Restricted Unit Vesting and Unit Conversion |
| Walker Mark Officer | Jul 14, 2025 | 146,000 | $87.16K | Jul 14, 2025 | Restricted Unit Vesting and Unit Conversion |
| Walker Mark Officer | Jun 11, 2025 | 146,000 | $79.57K | Jun 11, 2025 | Restricted Unit Vesting and Unit Conversion |
| Smith Keith Officer | Mar 12, 2025 | 173,185 | $166.26K | Mar 12, 2025 | Restricted Unit Vesting and Unit Conversion |
| Walker Mark Officer | Mar 11, 2025 | 173,185 | $157.60K | Mar 11, 2025 | Restricted Unit Vesting and Unit Conversion |
| Smith Keith Officer | Nov 15, 2024 | 208,013 | $401.47K | Nov 15, 2024 | Restricted Unit Vesting and Unit Conversion |
| Walker Mark Officer | Nov 15, 2024 | 277,291 | $546.26K | Nov 15, 2024 | Restricted Unit Vesting and Unit Conversion |
| D. Walker Mark an officer and director of the issuer | Dec 6, 2023 | 200,000 | $2.48M | Dec 5, 2023 | Acquired upon exchange of Class B Common Stock |
| Smith Keith an officer and director of the issuer | Dec 5, 2023 | 250,000 | $3.04M | Dec 5, 2023 | Acquired upon exchange of Class B Common Stock |