Crocs, Inc. (CROX) company profile
Close on Nov 12, 2026Market cap $7.17BP/E 11.7Yield –
About Crocs
Rubber & Plastics Footwear, SIC 3021
Crocs, Inc. designs, develops, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children. The company organizes its business into two primary operating segments: the Crocs Brand and the HEYDUDE Brand. Key product offerings include molded clogs, sandals, slides, and Jibbitz personalization charms under Crocs, alongside casual loafers, sneakers, and boots under HEYDUDE. Its products target a broad consumer base seeking comfortable, casual, and customizable footwear, while also serving multi-brand retailers, mono-branded partner stores, sporting goods retailers, and e-tailers through wholesale channels.
The company markets its products across more than 85 countries worldwide through wholesale distribution and direct-to-consumer operations. As of December 31, 2025, Crocs operates 514 retail stores globally, including 439 Crocs locations and 75 HEYDUDE locations spanning countries such as the United States, South Korea, China, Japan, and Canada, alongside 23 company-operated e-commerce websites and distribution centers across North America, Europe, and Asia. The provided text does not state the company's headquarters location.
Summary of the business section of Crocs's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Crocs, Inc.
- Founded
- 2002
- Headquarters
- Broomfield, CO
- Address
- 500 Eldorado Boulevard, Building 5 80021
- Phone
- (303) 848-7000
- Website
- crocs.com
- Employees
- 8,010, Dec 31, 2025
- Industry
- Rubber & Plastics Footwear
- Fiscal year ends
- December 31
- Auditor
- Deloitte & Touche LLP, Denver, Colorado
Stock & identifiers
- Ticker
- CROX
- Exchange
- Nasdaq
- IPO date
- Feb 8, 2006
- Shares outstanding
- 46M, Oct 22, 2026
- Public float
- $4.80B, Jun 30, 2025
- Filer category
- Large accelerated filer
- Stock splits
- 2-for-1, Jun 15, 2007
- SEC CIK
- 1334036
- CUSIP
- 227046109
- ISIN
- US2270461096
- FIGI
- BBG000BLY663
- Share class FIGI
- BBG001SDGFR8
- LEI
- 549300B0J6YCXD63OG72
- EIN
- 20-2164234
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Andrew Rees | Chief Executive Officer, Director | 1,243,472 |
| Rupert George Campbell | EVP, Brand President, HEYDUDE | 68,573 |
| Patraic Reagan | EVP, Chief Financial Officer | 81,370 |
| Terence Reilly | EVP, Chief Brand Officer | 104,531 |
| Anne Mehlman | EVP & Crocs Brand President | 185,208 |
| Susan L. Healy | EVP, Chief Financial Officer | 50,078 |
| Shannon Sisler | EVP, Chief People Officer | 43,535 |
| Thomas Britt | EVP, Chief Information Officer | 32,456 |
| Adam Michaels | EVP, Chief Digital Officer | 85,109 |
| Douglas J. Treff | Director | 61,371 |
| Ronald Frasch | Director | 61,180 |
| Beth J. Kaplan | Director | 15,259 |
| Thomas J. Smach | Director | 212,408 |
| Neeraj Tolmare | Director | 6,666 |
| John B. Replogle | Director | 19,669 |
| Ian Bickley | Director | 31,609 |
| Charisse Ford Hughes | Director | 16,703 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 | $10.96M | $7.42M | $3.38M | $136 | $58 |
| FY2024 | $12.43M | $14.26M | $4.30M | $175 | $75 |
| FY2023 | $10.68M | $8.68M | $2.42M | $149 | $87 |
| FY2022 | $9.95M | -$4.44M | $1.92M | $173 | $87 |
| FY2021 | $15.79M | $57.41M | $4.81M | $205 | $118 |
| FY2020 | $10.08M | $20.80M | $2.73M | $150 | $137 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Executive compensation, fiscal 2025
Summary compensation table from the latest proxy statement
| Executive | Salary | Bonus | Stock awards | Incentive pay | Other | Total | vs. prior year |
|---|---|---|---|---|---|---|---|
| Andrew Rees Chief Executive Officer | $1.19M | – | $7.43M | $2.27M | $69.16K | $10.96M | -12% |
| Patraic Reagan Executive Vice President, Chief Financial Officer | $201.92K | $800.00K | $3.50M | $201.92K | $7.07K | $4.71M | – |
| Anne Mehlman Executive Vice President, Brand President for Crocs | $750.00K | – | $1.58M | $884.06K | $24.51K | $3.24M | -55% |
| Terence Reilly Executive Vice President, Chief Brand Officer | $738.46K | – | $1.58M | $750.31K | $63.97K | $3.13M | -50% |
| Rupert Campbell Executive Vice President, Brand President for HEYDUDE | $594.35K | – | $2.55M | $348.29K | $124.72K | $3.62M | – |
| Susan Healy Former Executive Vice President, Chief Financial Officer | $513.46K | – | $1.19M | – | $505.35K | $2.20M | -35% |
Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.
IPO
From the final prospectus (Form 424B4) and the first day of trading
Offering
- Type
- Initial public offering
- Final prospectus filed
- Feb 8, 2006
- Offer price
- $21.00
- Securities offered
- 9,900,000
- Gross proceeds
- $207.90M
- Exchange
- Nasdaq
- First trading day
- Feb 8, 2006
- First-day close
- $14.28-32.0%
- Lock-up ends (est.)
- Aug 7, 2006
“Per Share Total Public offering price $ 21.0000 $ 207,900,000 Underwriting discount $ 1.4175 $ 14,033,250 Proceeds, before expenses, to Crocs, Inc.”
Lock-up end is estimated as 180 days after the first trading day; the prospectus sets the actual terms.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we employed more than 8,010 employees globally, including approximately 4,940 employees in our retail stores, 2,230 employees at our corporate/regional offices, and 840 employees at our distribution centers.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Feb 18, 2022 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| May 7, 2009 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Mar 2, 2009 | Late filing | Notification of late filing |
| Nov 12, 2008 | Late filing | Notification of late filing |
| Aug 12, 2008 | Late filing | Notification of late filing |
| Dec 7, 2006 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Feb 8, 2006 | IPO | Initial public offering priced (424B4 prospectus) |
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