Crocs, Inc.
Close on Oct 19, 2026
- Market cap
- $5.96B
- P/E (TTM)
- 10.4
- Dividend yield
- –
About Crocs
Rubber & Plastics Footwear, SIC 3021
Crocs, Inc. designs, develops, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children. The company organizes its business into two primary operating segments: the Crocs Brand and the HEYDUDE Brand. Key product offerings include molded clogs, sandals, slides, and Jibbitz personalization charms under Crocs, alongside casual loafers, sneakers, and boots under HEYDUDE. Its products target a broad consumer base seeking comfortable, casual, and customizable footwear, while also serving multi-brand retailers, mono-branded partner stores, sporting goods retailers, and e-tailers through wholesale channels.
The company markets its products across more than 85 countries worldwide through wholesale distribution and direct-to-consumer operations. As of December 31, 2025, Crocs operates 514 retail stores globally, including 439 Crocs locations and 75 HEYDUDE locations spanning countries such as the United States, South Korea, China, Japan, and Canada, alongside 23 company-operated e-commerce websites and distribution centers across North America, Europe, and Asia. The provided text does not state the company's headquarters location.
Summary of the business section of Crocs's latest annual report, written by StockData.
Company profile
Company
- Legal name
- Crocs, Inc.
- Founded
- 2002
- Headquarters
- Broomfield, CO
- Address
- 500 Eldorado Boulevard, Building 5 80021
- Phone
- (303) 848-7000
- Website
- crocs.com
- Employees
- 8,010, Dec 31, 2025
- Industry
- Rubber & Plastics Footwear
- Fiscal year ends
- December 31
- Auditor
- Deloitte & Touche LLP, Denver, Colorado
Stock & identifiers
- Ticker
- CROX
- Exchange
- Nasdaq
- IPO date
- Feb 8, 2006
- Shares outstanding
- 48M, Jul 23, 2026
- Public float
- $4.80B, Jun 30, 2025
- Filer category
- Large accelerated filer
- Stock splits
- 2-for-1, Jun 15, 2007
- SEC CIK
- 1334036
- CUSIP
- 227046109
- ISIN
- US2270461096
- LEI
- 549300B0J6YCXD63OG72
- EIN
- 20-2164234
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Andrew Rees | Chief Executive Officer, Director | 1,283,472 |
| Patraic Reagan | EVP, Chief Financial Officer | 81,370 |
| Terence Reilly | EVP, Chief Brand Officer | 104,531 |
| Rupert George Campbell | EVP, President of HEYDUDE | 71,782 |
| Anne Mehlman | EVP & Crocs Brand President | 185,208 |
| Susan L. Healy | EVP, Chief Financial Officer | 50,078 |
| Adam Michaels | EVP, Chief Digital Officer | 85,109 |
| Thomas Britt | EVP, Chief Information Officer | 32,456 |
| Shannon Sisler | EVP, Chief People Officer | 43,535 |
| Thomas J. Smach | Director | 212,408 |
| Beth J. Kaplan | Director | 15,259 |
| John B. Replogle | Director | 19,669 |
| Ronald Frasch | Director | 76,180 |
| Neeraj Tolmare | Director | 6,666 |
| Douglas J. Treff | Director | 86,887 |
| Ian Bickley | Director | 31,609 |
| Charisse Ford Hughes | Director | 16,703 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 Andrew Rees | $10.96M | $7.42M | $3.38M | $136 | $58 |
| FY2024 Andrew Rees | $12.43M | $14.26M | $4.30M | $175 | $75 |
| FY2023 Andrew Rees | $10.68M | $8.68M | $2.42M | $149 | $87 |
| FY2022 Andrew Rees | $9.95M | -$4.44M | $1.92M | $173 | $87 |
| FY2021 Andrew Rees | $15.79M | $57.41M | $4.81M | $205 | $118 |
| FY2020 Andrew Rees | $10.08M | $20.80M | $2.73M | $150 | $137 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we employed more than 8,010 employees globally, including approximately 4,940 employees in our retail stores, 2,230 employees at our corporate/regional offices, and 840 employees at our distribution centers.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Feb 18, 2022 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| May 7, 2009 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Mar 2, 2009 | Late filing | Notification of late filing |
| Nov 12, 2008 | Late filing | Notification of late filing |
| Aug 12, 2008 | Late filing | Notification of late filing |
| Dec 7, 2006 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Feb 8, 2006 | IPO | Initial public offering priced (424B4 prospectus) |