Cricut, Inc. (CRCT) stock analysis
Close on Nov 12, 2026Market cap $1.78BP/E 18.9Yield –
StockData Score
Prices as of Nov 11, 2026How the score works
Solid19 of 30 checks passed
Cricut passes 19 of the 30 checks behind our score; 3 could not be run for lack of data and count as not passed. Each dot in the shape is one check — hover it for the numbers.
- Valuation
- 4/6
- Growth
- 2/6
- Past performance
- 5/6
- Financial health
- 6/6
- Dividend
- 2/6
What stands out
Margin of safety over 20%
The price is 23.5% below fair value, more than the 20% cushion we look for.
Trading below fair value
The share price of $8.88 is below our fair value estimate of $11.61.
Return on equity over 15%
Return on equity was 25.1% over the last twelve months and averaged 16.1% over five years.
Return on capital over 10%
Return on invested capital was 63.3%, above the 10% that usually covers the cost of capital.
What to watch
Earnings shrank over 5 years
Net income shrank 13.1% a year on average over the last five fiscal years.
Revenue growing under 10% a year
Revenue grew -7.2% a year over the last three fiscal years, short of the 10% we look for.
EPS growing under 10% a year
Diluted EPS grew 7.7% a year over the last three fiscal years.
EV/EBITDA above its 5-year median
Cricut's EV/EBITDA of 11.1 is above its 5-year median of 9.0.
Valuation4/6
P/E below its 5-year median
Cricut's P/E of 19.7 is below its own 5-year median of 20.6.
P/E below the industry
Cricut's P/E of 19.7 is below the Special Industry Machinery, except Metalworking median of 32.8.
EV/EBITDA above its 5-year median
Cricut's EV/EBITDA of 11.1 is above its 5-year median of 9.0.
P/B above the industry
Cricut's price-to-book of 4.66 is above the Special Industry Machinery, except Metalworking median of 2.10.
Trading below fair value
The share price of $8.88 is below our fair value estimate of $11.61.
Margin of safety over 20%
The price is 23.5% below fair value, more than the 20% cushion we look for.
Growth2/6
Revenue growing under 10% a year
Revenue grew -7.2% a year over the last three fiscal years, short of the 10% we look for.
EPS growing under 10% a year
Diluted EPS grew 7.7% a year over the last three fiscal years.
Earnings growth accelerating
Net income grew 17.5% over the last twelve months, against a 5-year average of -13.1% a year.
Growing slower than the industry
Revenue grew -0.9% over the last twelve months; the Special Industry Machinery, except Metalworking median is 5.7%.
Company guidance
No outlook found in earnings releases from the last twelve months.
Gross margin improving
Gross margin was 58.5% over the last twelve months, against 54.3% a year earlier.
Past performance5/6
Return on equity over 15%
Return on equity was 25.1% over the last twelve months and averaged 16.1% over five years.
Return on capital over 10%
Return on invested capital was 63.3%, above the 10% that usually covers the cost of capital.
Return on equity above the industry
Cricut's return on equity of 25.1% is above the Special Industry Machinery, except Metalworking median of 4.6%.
Earnings shrank over 5 years
Net income shrank 13.1% a year on average over the last five fiscal years.
Net margin above its 5-year average
Net margin was 13.4% over the last twelve months, against a 5-year average of 8.8%.
Net margin above the industry
Cricut's net margin of 13.4% is above the Special Industry Machinery, except Metalworking median of 5.1%.
Financial health6/6
No debt
Cricut has no borrowings on its latest balance sheet.
Debt not rising
With no debt today, leverage cannot have risen.
Debt covered by cash flow
There is no debt to cover.
Interest well covered
Operating income covers interest expense 254.0 times.
Short-term assets cover short-term debts
Current assets are 2.40 times current liabilities.
Low bankruptcy risk
The Altman Z-score is 6.89; above 3 is the safe zone and below 1.8 the distress zone.
Dividend2/6
Pays a dividend
Cricut paid dividends worth 2.3% of the share price over the last twelve months.
Yield below Treasuries
The 2.3% yield is below the 4.4% on a 1-year Treasury.
Yield below the top quarter
The top quarter of US dividend payers yield 3.8% or more; Cricut yields 2.3%.
Dividend stability
Fewer than five years of dividend history.
Covered by earnings
Dividends take 44.3% of net income.
Cash-flow cover
Needs dividends paid and free cash flow.
Fair value
How we estimate itOur estimate per share
$11.61
The share price is 24% below this estimate.
| Method | Multiple used | Own 5Y median | Industry median | Value per share | Weight |
|---|---|---|---|---|---|
| P/E | 26.7× | 20.6× | 32.8× | $12.01 | 44% |
| EV/EBITDA | 14.1× | 9.0× | 19.3× | $10.93 | 39% |
| Earnings power | 9.9% cost of equity | – | – | $12.14 | 17% |
| Fair value | $11.61 | 100% | |||
Valuation over time
Using the earnings and balance sheet published at each date, not today's.
- P/E at month end
- Own 5-year median 20.6
- Special Industry Machinery, except Metalworking median 32.8
An estimate from reported numbers and market multiples, not a price target or investment advice. It can be far off for companies whose profits are about to change sharply.
Market risk
From the past year of daily prices.
Liquidity
Medium risk
- Average value traded per day
- $8.50M
- Value traded per 1% price move
- $2.70M
Downside
Low risk
- Typical loss in a bad month
- 14.9%
- Volatility (annualized)
- 65%
- Sharpe ratio, 1 year
- 1.26
- Beta to the S&P 500 (5Y)
- 1.00
Typical bad-month loss, week by week
Margins
Share of revenue, fiscal years 2018 to 2025
Gross margin
Operating margin
Net margin
Growth rates
Compound annual growth to fiscal 2025
| Per year | 1 year | 3 years | 5 years | 10 years | Five-year pace |
|---|---|---|---|---|---|
| Revenue | -0.5% | -7.2% | -5.9% | – | |
| Gross profit | +10.7% | +3.7% | +3.3% | – | |
| Operating income | +26.2% | +6.3% | -13.7% | – | |
| Net income | +22.1% | +8.1% | -13.1% | – | |
| EPS, diluted | +20.7% | +7.7% | -13.9% | – |
Returns and balance sheet
8 fiscal years. Hover a measure to see how it is calculated.
| Measure | FY2018 | FY2020 | FY2025 | Trend |
|---|---|---|---|---|
| Return on equity | – | 88.3% | 18.9% | |
| Return on assets | – | – | 12.0% | |
| Current ratio | – | 1.55 | 2.26 | |
| Interest coverage | – | – | 169.4× | |
| Inventory turnover | – | – | 2.6× | |
| Diluted shares | – | 208M | 217M |
Cash use needs five years of cash flow figures
Cricut does not report operating cash flow and capital expenditure for each of the last five fiscal years.
DuPont analysis
Return on equity split into margin, efficiency and leverage
| Fiscal year | Net margin | Asset turnover | Equity multiplier | Return on equity |
|---|---|---|---|---|
| FY2025 | 10.8% | 1.11× | 1.57× | 18.9% |
| FY2024 | 8.8% | 0.99× | 1.44× | 12.5% |
| FY2023 | 7.0% | 0.90× | 1.41× | 8.9% |
| FY2022 | 6.8% | 0.91× | 1.45× | 9.0% |
| FY2021 | 10.8% | 1.65× | 1.76× | 31.1% |
Piotroski F-Score
Nine tests of profitability, balance sheet and efficiency, fiscal 2025 against fiscal 2024
- ProfitableNet income above zero$76.71M
- Cash generatingOperating cash flow above zero$200.23M
- Return on assets improvedROA up on the prior year8.4% → 11.1%
- Earnings backed by cashOperating cash flow above net income$200.23M vs $76.71M
- Less leverageLong-term debt to assets fell– → –
- Better liquidityCurrent ratio rose2.85 → 2.26
- No dilutionShare count did not rise216M → 217M
- Gross margin improvedGross margin up on the prior year49.51% → 55.08%
- More efficientAsset turnover rose0.95 → 1.02
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