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Cricut, Inc. (CRCT) stock analysis

CRCTNasdaqSpecial Industry Machinery, NECFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Nov 4, 2026Score 19/3024% below fair value
$8.50−0.38 (-4.28%)

Close on Nov 12, 2026Market cap $1.78BP/E 18.9Yield –

StockData Score

Prices as of Nov 11, 2026How the score works

Value4Growth2Performance5Health6Dividend2

Solid19 of 30 checks passed

Cricut passes 19 of the 30 checks behind our score; 3 could not be run for lack of data and count as not passed. Each dot in the shape is one check — hover it for the numbers.

Valuation
4/6
Growth
2/6
Past performance
5/6
Financial health
6/6
Dividend
2/6

What stands out

  • Margin of safety over 20%

    The price is 23.5% below fair value, more than the 20% cushion we look for.

  • Trading below fair value

    The share price of $8.88 is below our fair value estimate of $11.61.

  • Return on equity over 15%

    Return on equity was 25.1% over the last twelve months and averaged 16.1% over five years.

  • Return on capital over 10%

    Return on invested capital was 63.3%, above the 10% that usually covers the cost of capital.

What to watch

  • Earnings shrank over 5 years

    Net income shrank 13.1% a year on average over the last five fiscal years.

  • Revenue growing under 10% a year

    Revenue grew -7.2% a year over the last three fiscal years, short of the 10% we look for.

  • EPS growing under 10% a year

    Diluted EPS grew 7.7% a year over the last three fiscal years.

  • EV/EBITDA above its 5-year median

    Cricut's EV/EBITDA of 11.1 is above its 5-year median of 9.0.

Valuation4/6
  • P/E below its 5-year median

    Cricut's P/E of 19.7 is below its own 5-year median of 20.6.

  • P/E below the industry

    Cricut's P/E of 19.7 is below the Special Industry Machinery, except Metalworking median of 32.8.

  • EV/EBITDA above its 5-year median

    Cricut's EV/EBITDA of 11.1 is above its 5-year median of 9.0.

  • P/B above the industry

    Cricut's price-to-book of 4.66 is above the Special Industry Machinery, except Metalworking median of 2.10.

  • Trading below fair value

    The share price of $8.88 is below our fair value estimate of $11.61.

  • Margin of safety over 20%

    The price is 23.5% below fair value, more than the 20% cushion we look for.

Growth2/6
  • Revenue growing under 10% a year

    Revenue grew -7.2% a year over the last three fiscal years, short of the 10% we look for.

  • EPS growing under 10% a year

    Diluted EPS grew 7.7% a year over the last three fiscal years.

  • Earnings growth accelerating

    Net income grew 17.5% over the last twelve months, against a 5-year average of -13.1% a year.

  • Growing slower than the industry

    Revenue grew -0.9% over the last twelve months; the Special Industry Machinery, except Metalworking median is 5.7%.

  • Company guidance

    No outlook found in earnings releases from the last twelve months.

  • Gross margin improving

    Gross margin was 58.5% over the last twelve months, against 54.3% a year earlier.

Past performance5/6
  • Return on equity over 15%

    Return on equity was 25.1% over the last twelve months and averaged 16.1% over five years.

  • Return on capital over 10%

    Return on invested capital was 63.3%, above the 10% that usually covers the cost of capital.

  • Return on equity above the industry

    Cricut's return on equity of 25.1% is above the Special Industry Machinery, except Metalworking median of 4.6%.

  • Earnings shrank over 5 years

    Net income shrank 13.1% a year on average over the last five fiscal years.

  • Net margin above its 5-year average

    Net margin was 13.4% over the last twelve months, against a 5-year average of 8.8%.

  • Net margin above the industry

    Cricut's net margin of 13.4% is above the Special Industry Machinery, except Metalworking median of 5.1%.

Financial health6/6
  • No debt

    Cricut has no borrowings on its latest balance sheet.

  • Debt not rising

    With no debt today, leverage cannot have risen.

  • Debt covered by cash flow

    There is no debt to cover.

  • Interest well covered

    Operating income covers interest expense 254.0 times.

  • Short-term assets cover short-term debts

    Current assets are 2.40 times current liabilities.

  • Low bankruptcy risk

    The Altman Z-score is 6.89; above 3 is the safe zone and below 1.8 the distress zone.

Dividend2/6
  • Pays a dividend

    Cricut paid dividends worth 2.3% of the share price over the last twelve months.

  • Yield below Treasuries

    The 2.3% yield is below the 4.4% on a 1-year Treasury.

  • Yield below the top quarter

    The top quarter of US dividend payers yield 3.8% or more; Cricut yields 2.3%.

  • Dividend stability

    Fewer than five years of dividend history.

  • Covered by earnings

    Dividends take 44.3% of net income.

  • Cash-flow cover

    Needs dividends paid and free cash flow.

Scores of similar companies

Our estimate per share

$11.61

The share price is 24% below this estimate.

20%+ below
Near fair value
20%+ above
$8.88Price$11.61Fair value
MethodMultiple usedOwn 5Y medianIndustry medianValue per shareWeight
P/E26.7×20.6×32.8×$12.0144%
EV/EBITDA14.1×9.0×19.3×$10.9339%
Earnings power9.9% cost of equity––$12.1417%
Fair value$11.61100%

Valuation over time

Using the earnings and balance sheet published at each date, not today's.

  • P/E at month end
  • Own 5-year median 20.6
  • Special Industry Machinery, except Metalworking median 32.8

An estimate from reported numbers and market multiples, not a price target or investment advice. It can be far off for companies whose profits are about to change sharply.

Market risk

From the past year of daily prices.

Liquidity

Medium risk

Average value traded per day
$8.50M
Value traded per 1% price move
$2.70M

Downside

Low risk

Typical loss in a bad month
14.9%
Volatility (annualized)
65%
Sharpe ratio, 1 year
1.26
Beta to the S&P 500 (5Y)
1.00

Typical bad-month loss, week by week

25%: high

Margins

Share of revenue, fiscal years 2018 to 2025

Gross margin

55.1%+20.4 pts over 5 years

Operating margin

13.5%−7.4 pts over 5 years

Net margin

10.8%−5.3 pts over 5 years

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