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Traeger, Inc. (COOK) stock analysis

COOKNYSEHousehold AppliancesFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Nov 5, 2026Score 5/3054% below fair value
$61.79−3.56 (-5.45%)

Close on Nov 11, 2026Market cap $172.90MP/E –Yield –

StockData Score

Prices as of Nov 11, 2026How the score works

Value3Growth0Performance1Health1Dividend0

Weak5 of 30 checks passed

Traeger passes 5 of the 30 checks behind our score; 11 could not be run for lack of data and count as not passed. Each dot in the shape is one check — hover it for the numbers.

Valuation
3/6
Growth
0/6
Past performance
1/6
Financial health
1/6
Dividend
0/6

What stands out

  • Margin of safety over 20%

    The price is 54.1% below fair value, more than the 20% cushion we look for.

  • Trading below fair value

    The share price of $61.79 is below our fair value estimate of $134.58.

  • P/B below the industry

    Traeger's price-to-book of 1.23 is below the Electronic and Other Electrical Equipment and Components, except Computer Equipment median of 3.01.

  • Net margin above its 5-year average

    Net margin was -11.8% over the last twelve months, against a 5-year average of -22.0%.

What to watch

  • Return on equity under 15%

    Return on equity was -31.5% over the last twelve months and averaged -37.7% over five years; we look for 15% on both.

  • Return on capital under 10%

    Return on invested capital was -5.1%, below the 10% that usually covers the cost of capital.

  • High debt

    Debt is 286% of shareholders' equity, above the 40% we consider low.

  • Revenue growing under 10% a year

    Revenue grew -5.2% a year over the last three fiscal years, short of the 10% we look for.

Valuation3/6
  • P/E against its history

    Not enough price and earnings history to compare.

  • P/E against the industry

    Needs positive earnings and enough profitable companies in the industry.

  • EV/EBITDA against its history

    Needs positive EBITDA and price history.

  • P/B below the industry

    Traeger's price-to-book of 1.23 is below the Electronic and Other Electrical Equipment and Components, except Computer Equipment median of 3.01.

  • Trading below fair value

    The share price of $61.79 is below our fair value estimate of $134.58.

  • Margin of safety over 20%

    The price is 54.1% below fair value, more than the 20% cushion we look for.

Growth0/6
  • Revenue growing under 10% a year

    Revenue grew -5.2% a year over the last three fiscal years, short of the 10% we look for.

  • EPS growth over 3 years

    Needs positive EPS three years ago and today.

  • Earnings acceleration

    Needs positive net income now, a year ago and five years ago.

  • Growing slower than the industry

    Revenue grew -25.5% over the last twelve months; the Electronic and Other Electrical Equipment and Components, except Computer Equipment median is -0.2%.

  • Guidance lowered

    Traeger lowered its Full Year Fiscal 2026 Total revenue outlook on Aug 5, 2026.

  • Gross margin slipping

    Gross margin was 39.1% over the last twelve months, against 40.1% a year earlier.

Past performance1/6
  • Return on equity under 15%

    Return on equity was -31.5% over the last twelve months and averaged -37.7% over five years; we look for 15% on both.

  • Return on capital under 10%

    Return on invested capital was -5.1%, below the 10% that usually covers the cost of capital.

  • Return on equity below the industry

    Traeger's return on equity of -31.5% is below the Electronic and Other Electrical Equipment and Components, except Computer Equipment median of -3.3%.

  • Earnings over 5 years

    Needs positive net income five years ago and in the latest year.

  • Net margin above its 5-year average

    Net margin was -11.8% over the last twelve months, against a 5-year average of -22.0%.

  • Net margin below the industry

    Traeger's net margin of -11.8% is below the Electronic and Other Electrical Equipment and Components, except Computer Equipment median of -3.1%.

Financial health1/6
  • High debt

    Debt is 286% of shareholders' equity, above the 40% we consider low.

  • Debt rising against equity

    Debt to equity rose from 92.1% five years ago to 286%.

  • Debt not well covered by cash flow

    Operating cash flow over the last twelve months equals 17.6% of total debt; we look for at least 20%.

  • Interest not well covered

    Operating income covers interest expense -1.1 times; we look for at least 5.

  • Short-term assets cover short-term debts

    Current assets are 3.31 times current liabilities.

  • Elevated bankruptcy risk

    The Altman Z-score is -0.87; above 3 is the safe zone and below 1.8 the distress zone.

Dividend0/6
  • No dividend

    Traeger has not paid a dividend in the last twelve months.

  • Yield against Treasuries

    No dividend.

  • Yield against the market

    No dividend.

  • Dividend stability

    No dividend.

  • Earnings cover

    No dividend.

  • Cash-flow cover

    No dividend.

Scores of similar companies

Our estimate per share

$134.58

The share price is 54% below this estimate.

20%+ below
Near fair value
20%+ above
$61.79Price$134.58Fair value
MethodMultiple usedOwn 5Y medianIndustry medianValue per shareWeight
P/B2.0×1.0×3.0×$99.8529%
P/S1.8×0.5×3.1×$280.3729%
Earnings power13.7% cost of equity––$60.5443%
Fair value$134.58100%

Valuation over time

Using the earnings and balance sheet published at each date, not today's.

  • EV/EBITDA at month end
  • Electronic and Other Electrical Equipment and Components, except Computer Equipment median 20.9

An estimate from reported numbers and market multiples, not a price target or investment advice. It can be far off for companies whose profits are about to change sharply.

Market risk

From the past year of daily prices.

Liquidity

Medium risk

Average value traded per day
$3.85M
Value traded per 1% price move
$771.68K

Downside

High risk

Typical loss in a bad month
36.4%
Volatility (annualized)
94%
Sharpe ratio, 1 year
0.33
Beta to the S&P 500 (5Y)
1.76

Typical bad-month loss, week by week

25%: high

Margins

Share of revenue, fiscal years 2018 to 2025

Gross margin

39.2%−3.8 pts over 5 years

Operating margin

-17.5%−28.2 pts over 5 years

Net margin

-20.6%−26.3 pts over 5 years

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