Build-A-Bear Workshop Inc (BBW) company profile

Build-A-Bear Workshop, Inc. is an experiential retailer that provides interactive entertainment experiences where guests make personalized plush toys and customize them with clothing, sounds, scents, and accessories. The company also sells pre-stuffed plush, collectible merchandise, licensed items, and non-plush consumer products, alongside developing digital and entertainment content. Its business operates across three reportable segments: direct-to-consumer (DTC), commercial, and international franchising. While the primary customer base for physical stores consists of families with children, e-commerce channels focus heavily on collectors, teens, and adult gift-givers.

The company is headquartered in St. Louis, Missouri. As of January 31, 2026, it operates 662 locations globally, consisting of 375 corporately-managed stores, 178 partner-operated locations, and 109 international franchise stores. Its corporately-managed presence includes 333 stores across the United States and Canada, as well as 42 stores in the United Kingdom and the Republic of Ireland. Supporting operations include distribution facilities in the United States, England, and China.

Summary of the business section of Build-A-Bear Workshop's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.

“As of Januar y 31, 2026 , we had approximately 1,200 full-time and 4,300 part-time employees in the U.S., Canada, China, the UK, and the Republic of Ireland. The number of part-time employees at all locations flu”