AppFolio Inc (APPF) company profile
Close on Nov 12, 2026Market cap $7.90BP/E 47.0Yield –
About AppFolio
Services-Prepackaged Software, SIC 7372
AppFolio, Inc. provides a cloud-based software platform for property management companies handling residential, commercial, student, affordable housing, and community association properties. The company's offerings consist of Subscription Services delivered through Core, Plus, and Max tiers, as well as Value Added Services. Its core software delivers centralized tools for accounting, marketing, leasing, unit maintenance, and resident communication, incorporating artificial intelligence via AppFolio Realm and third-party integrations through the AppFolio Stack marketplace. Complementary services streamline critical operations such as electronic payments, tenant screening, and property risk mitigation.
As of December 31, 2025, the company served 22,096 property management customers across the property management industry. Its operations are supported by a workforce of 1,702 employees alongside temporary workers and consultants. AppFolio maintains multiple office facilities supporting an in-person and remote workforce, while relying on third-party cloud infrastructure spanning multiple geographic regions. The provided report does not specify the city or state of its headquarters.
Summary of the business section of AppFolio's latest annual report, written by StockData.
Company profile
Company
- Legal name
- AppFolio Inc
- Founded
- 2006
- Headquarters
- Santa Barbara, CA
- Address
- 70 Castilian Drive 93117
- Phone
- (805) 364-6047
- Website
- appfolio.com
- Employees
- 1,702, Dec 31, 2025
- Industry
- Services-Prepackaged Software
- Fiscal year ends
- December 31
- Auditor
- PricewaterhouseCoopers LLP, Los Angeles, California
Stock & identifiers
- Ticker
- APPF
- Exchange
- Nasdaq
- IPO date
- Jun 26, 2015
- Shares outstanding
- 35M, Oct 15, 2026
- Public float
- $8.26B, Jun 30, 2025
- Filer category
- Large accelerated filer
- SEC CIK
- 1433195
- CUSIP
- 03783C100
- ISIN
- US03783C1009
- FIGI
- BBG008GC8CP6
- Share class FIGI
- BBG008GC8CS3
- LEI
- 529900OOUUGT6JFC0S15
- EIN
- 26-0359894
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| William Shane Trigg | Chief Executive Officer, Director | 67,053 |
| Don Rigler | Principal Accounting Officer | 3,768 |
| Elizabeth Erin Barat | Chief People Officer | 19,056 |
| Timothy Mathias Eaton | Chief Financial Officer | 15,765 |
| Evan Pickering | General Counsel | 4,438 |
| Matthew S. Mazza | Chief Trust Officer | 25,015 |
| Michael MiQi Yang | Director | 3,776 |
| Diya Jolly | Director | 649 |
| Winifred Markus Webb | Director | 9,225 |
| Olivia Nottebohm | Director | 4,019 |
| Saori Casey | Director | 2,358 |
| Inc Appfolio | Director | 13,084 |
| Scanlan Agnes Bundy | Director | 7,343 |
| Janet Kerr | Director | 29,676 |
| Robert Donald Casey III | Director | 39,266 |
| Blottnitz Andreas von | Director | 456,714 |
| Timothy K. Bliss | Director | 963,968 |
| Alexander Wolf | Director | 413,668 |
CEO pay and shareholder return
Pay versus performance table from the proxy statement
| Fiscal year | CEO total pay | CEO pay actually paid | Other executives (avg) | Value of $100 invested | Peer group |
|---|---|---|---|---|---|
| FY2025 | $5.44M | $2.71M | $2.76M | $129 | $258 |
| FY2024 | $5.02M | $20.19M | $1.83M | $137 | $201 |
| FY2023 Jason Randall | $15.09M | $15.09M | $3.41M | $96 | $147 |
| FY2023 Shane Trigg | $17.75M | $30.06M | $3.41M | $96 | $147 |
| FY2022 Jason Randall | $1.03M | $1.03M | $1.52M | $59 | $89 |
| FY2022 Shane Trigg | $0 | $0 | $1.52M | $59 | $89 |
“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.
Executive compensation, fiscal 2025
Summary compensation table from the latest proxy statement
| Executive | Salary | Bonus | Stock awards | Incentive pay | Other | Total | vs. prior year |
|---|---|---|---|---|---|---|---|
| Shane Trigg President and Chief Executive Officer | $550.00K | – | $4.00M | $814.00K | $74.60K | $5.44M | +8% |
| Tim Eaton Chief Financial Officer | $339.45K | $71.25K | $3.35M | $355.20K | $21.32K | $4.14M | +328% |
| Elizabeth Barat Chief People Officer | $401.80K | – | $2.00M | $359.64K | $36.73K | $2.80M | – |
| Evan Pickering Senior Vice President, General Counsel and Corporate Secretary | $345.59K | – | $750.15K | $259.00K | $26.81K | $1.38M | – |
| Matt Mazza Former Chief Trust Officer | $361.48K | – | $1.80M | – | $564.75K | $2.73M | +18% |
Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.
IPO
From the final prospectus (Form 424B4) and the first day of trading
Offering
- Type
- Initial public offering
- Final prospectus filed
- Jun 26, 2015
- Offer price
- $12.00
- Securities offered
- 6,200,000
- Gross proceeds
- $74.40M
- Exchange
- Nasdaq
- First trading day
- Jun 26, 2015
- First-day close
- $14.08+17.3%
- Lock-up ends (est.)
- Dec 23, 2015
“The initial public offering price is $12.00 per share.”
Lock-up end is estimated as 180 days after the first trading day; the prospectus sets the actual terms.
Employees
Headcount reported in annual reports
“As of December 31, 2025, we had 1,702 employees.”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Oct 1, 2020 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Jan 8, 2019 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Sep 4, 2018 | Acquisition / sale | Completion of acquisition or disposition of assets (8-K Item 2.01) |
| Jun 26, 2015 | IPO | Initial public offering priced (424B4 prospectus) |
| Jun 23, 2015 | Listing | Registration of securities on an exchange (Form 8-A) |
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