AppLovin Corp (APP) company profile

AppLovin provides end-to-end artificial intelligence-powered software solutions designed to help businesses reach, engage, and monetize digital audiences globally. Its core offering is Axon Ads Manager, an automated user acquisition tool driven by a predictive recommendation engine. The company also operates MAX, a real-time in-app auction platform that optimizes ad inventory value for app publishers, alongside Adjust, a marketing analytics platform for attribution and ad measurement. Additionally, through its Wurl platform, it distributes streaming video content and delivers targeted ad solutions for connected television. Its customer base includes commercial advertisers seeking audience growth, ad networks procuring mediation inventory, and mobile application publishers aiming to monetize content.

The company operates internationally, employing 898 workers across 15 countries, with approximately 60% of its workforce based outside the United States. Its primary executive offices and research and development organization are located in Palo Alto, California.

Summary of the business section of AppLovin's latest annual report, written by StockData.

“Actually paid” adjusts reported pay for changes in the value of equity awards. Shareholder return assumes $100 invested at the start of the measurement period, as disclosed by the company.

Stock and option awards are grant-date fair values, not realized pay. “Other” includes pension value changes and all other compensation. Source proxy statement.

“The initial public offering price per share of our Class A common stock is $80.00.”

Lock-up end is estimated as 180 days after the first trading day; the prospectus sets the actual terms.

“As of December 31, 2025, we had a total of 898 employees, comprised of 876 full-time and 22 part-time/intern employees, located in 15 countries.”