Krispy Kreme vs Simply Good Foods
DNUT and SMPL side by side. Figures are trailing twelve months unless noted, from SEC filings and end-of-day prices.
How DNUT and SMPL compare
Simply Good Foods is the larger company, worth 1.6 times as much as Krispy Kreme ($1.1B against $680M).
Simply Good Foods grew revenue faster over the last twelve months (−6.5% versus −7.5% for Krispy Kreme).
Krispy Kreme keeps more of each dollar of sales as profit, with a net margin of −5.9% compared with −11.5% at Simply Good Foods.
Simply Good Foods scores higher on the StockData Score (8 against 4 for Krispy Kreme), which adds up 30 checks on valuation, growth, past performance, financial health and dividends.
Key numbers
A dot marks the better figure where higher or lower is clearly better.
| Metric | DNUT | SMPL |
|---|---|---|
| Size and price | ||
| Market cap | $680M | $1.1B |
| Share price | $3.92 | $12.57 |
| Change, 1 year | −2.7% | −35.7% |
| Change, 5 years | −71.6% | −67.8% |
| Beta (5Y) | 1.05 | 0.45 |
| Employees | 23K | 282 |
| StockData Score | ||
| Total score | 4 | 8 (better) |
| Valuation score | 2 | 3 (better) |
| Growth score | 1 | 1 |
| Performance score | 1 (better) | 0 |
| Health score | 0 | 4 (better) |
| Dividend score | 0 | 0 |
| Valuation | ||
| P/S | 0.5× (better) | 0.8× |
| P/B | 1.1× | 0.8× (better) |
| EV/EBITDA | 17.1× | – |
| P/FCF | 37.9× | 7.0× (better) |
| FCF yield | 2.6% | 14.4% (better) |
| Fair value | $3.50 | $28.37 |
| Margin of safety | −12.1% | 55.7% (better) |
| Growth | ||
| Revenue growth (TTM) | −7.5% | −6.5% (better) |
| Revenue growth, 5Y average | 6.3% (better) | 6.2% |
| Net income growth (TTM) | – | −250% |
| EPS growth (TTM) | – | −266% |
| Profitability | ||
| Gross margin | – | 32.6% |
| Operating margin | −2.2% (better) | −13.2% |
| Net margin | −5.9% (better) | −11.5% |
| FCF margin | 1.3% | 11.6% (better) |
| Return on equity | −13.1% | −9.6% (better) |
| Return on invested capital | −1.6% (better) | −7.8% |
| Financial health | ||
| Debt / equity | 1.41 | 0.24 (better) |
| Net debt / EBITDA | 9.42 | – |
| Interest coverage | – | −8.4× |
| Current ratio | 0.39 | 5.57 (better) |
| Altman Z-score | 0.13 | 2.00 (better) |
| Piotroski F-score | 4 | 4 |
| Dividends and buybacks | ||
| Dividend yield | 0.00% | – |
| Years of dividend growth | 0 | – |
| Buyback yield | 0.13% | 19.5% (better) |
| Shareholder yield | 0.13% | 19.5% (better) |
| Ownership | ||
| Held by institutions | 47.4% | 99.0% |
| Held by insiders | 90.7% | 10.0% |
| Insider net buying, 12 months | $3.0M (better) | $1.1M |
| Superinvestors holding | – | 1 |
| Short interest, % of float | 114% | 12.7% |
Go deeper
- DNUT stock overview
- DNUT income statement
- DNUT valuation and score
- SMPL stock overview
- SMPL income statement
- SMPL valuation and score
For information only, not investment advice. Check the source filings before relying on any figure.