Krispy Kreme vs Simply Good Foods
DNUT and SMPL side by side. Figures are trailing twelve months unless noted, from SEC filings and end-of-day prices.
How DNUT and SMPL compare
Simply Good Foods is the larger company, worth 1.8 times as much as Krispy Kreme ($995M against $568M).
Simply Good Foods grew revenue faster over the last twelve months (−4.5% versus −4.8% for Krispy Kreme).
Krispy Kreme keeps more of each dollar of sales as profit, with a net margin of −6.2% compared with −14.3% at Simply Good Foods.
Simply Good Foods scores higher on the StockData Score (10 against 4 for Krispy Kreme), which adds up 30 checks on valuation, growth, past performance, financial health and dividends.
Key numbers
A dot marks the better figure where higher or lower is clearly better.
| Metric | DNUT | SMPL |
|---|---|---|
| Size and price | ||
| Market cap | $568M | $995M |
| Share price | $3.27 | $11.25 |
| Change, 1 year | −13.6% | −42.9% |
| Change, 5 years | −76.8% | −72.6% |
| Beta (5Y) | 1.16 | 0.47 |
| Employees | 23K | 328 |
| StockData Score | ||
| Total score | 4 | 10 (better) |
| Valuation score | 3 | 3 |
| Growth score | 0 | 1 (better) |
| Performance score | 1 | 2 (better) |
| Health score | 0 | 4 (better) |
| Dividend score | 0 | 0 |
| Valuation | ||
| P/S | 0.4× (better) | 0.7× |
| P/B | 0.9× | 0.7× (better) |
| EV/EBITDA | 14.5× | – |
| P/FCF | 15.2× | 8.3× (better) |
| FCF yield | 6.6% | 12.0% (better) |
| Fair value | $3.94 | $29.06 |
| Margin of safety | 16.9% | 61.3% (better) |
| Growth | ||
| Revenue growth (TTM) | −4.8% | −4.5% (better) |
| Revenue growth, 5Y average | 6.3% | 12.2% (better) |
| Net income growth (TTM) | – | −237% |
| EPS growth (TTM) | – | −252% |
| EPS growth, 5Y average | – | 23.9% |
| Profitability | ||
| Gross margin | – | 32.7% |
| Operating margin | −2.0% (better) | −17.1% |
| Net margin | −6.2% (better) | −14.3% |
| FCF margin | 2.5% | 8.6% (better) |
| Return on equity | −13.8% | −12.2% (better) |
| Return on invested capital | −1.5% (better) | −10.2% |
| Financial health | ||
| Debt / equity | 1.40 | 0.28 (better) |
| Net debt / EBITDA | 8.65 | – |
| Interest coverage | – | −11.8× |
| Current ratio | 0.36 | 4.80 (better) |
| Altman Z-score | 0.11 | 1.71 (better) |
| Piotroski F-score | 4 | 4 |
| Dividends and buybacks | ||
| Dividend yield | 0.00% | – |
| Years of dividend growth | 0 | – |
| Buyback yield | 0.19% | 24.1% (better) |
| Shareholder yield | 0.19% | 24.1% (better) |
| Ownership | ||
| Held by institutions | 47.4% | 97.2% |
| Held by insiders | 90.7% | 10.0% |
| Insider net buying, 12 months | $3.0M (better) | $1.3M |
| Superinvestors holding | – | 1 |
| Short interest, % of float | 126% | 10.0% |
Go deeper
- DNUT stock overview
- DNUT income statement
- DNUT valuation and score
- SMPL stock overview
- SMPL income statement
- SMPL valuation and score
For information only, not investment advice. Check the source filings before relying on any figure.