Spotify Technology S.A. (SPOT) operating KPIs
SPOTNYSERadio Broadcasting StationsFiscal year ends December 31
$593.44+36.20 (+6.50%)
Close on Oct 30, 2026Market cap $122.15BP/E 50.4Yield –
Spotify Technology sales & marketing
Annual figures from Spotify Technology's filings and investor materials
Latest, 2025
2,027
Period ended Dec 31, 2025
Change on a year earlier
-6.9%
2,177 in 2024
History
8 years
Since 2018
Sources
8
Documents cited below
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Sales & marketing | Year on year | Source |
|---|---|---|---|---|
| 2025 | Dec 31, 2025 | 2,027 | -6.9% | Spotify Form 20-F, filed 2026-02-10 ↗ |
| 2024 | Dec 31, 2024 | 2,177 | -9.4% | Spotify Form 20-F, filed 2025-02-05 ↗ |
| 2023 | Dec 31, 2023 | 2,403 | +17.6% | Spotify Form 20-F, filed 2024-02-08 ↗ |
| 2022 | Dec 31, 2022 | 2,043 | +23.5% | Spotify Form 20-F, filed 2023-02-02 ↗ |
| 2021 | Dec 31, 2021 | 1,654 | +15.2% | Spotify Form 20-F, filed 2022-02-03 ↗ |
| 2020 | Dec 31, 2020 | 1,436 | +20.5% | Spotify Form 20-F, filed 2021-02-05 ↗ |
| 2019 | Dec 31, 2019 | 1,192 | +17.3% | Spotify Form 20-F, filed 2020-02-12 ↗ |
| 2018 | Dec 31, 2018 | 1,016 | – | Spotify Form 20-F, filed 2019-02-12 ↗ |
Cite this data
StockData. (2026). Spotify Technology Sales & marketing, annual 2018–2025 [Data set]. Compiled from Spotify Technology SEC filings and investor materials. https://stockdatahq.com/stocks/spot/kpis/emp-sm
See every metric in the Spotify Technology KPI table. Data updated Oct 23, 2026.