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Altria Group, Inc.

MONYSECigarettesFiscal year ends December 31
Financials through Q3 FY2026, quarter ended Sep 30, 2026Last filing: 10-Q on Oct 29, 2026Score 15/302% above fair value
$77.17−0.86 (-1.10%)

Close on Nov 2, 2026Market cap $128.85BP/E 15.9Yield 5.39%

Altria Marlboro Price Gap vs. Lowest Effective Cigarette Price by Quarter

Marlboro Price Gap vs. Lowest Effective Cigarette Price (%, through Q4 2024) (%)

Altria Marlboro Price Gap vs. Lowest Effective Cigarette Price: 49.0% in Q4 2024, up 5.0 pts from a year earlier. That is the highest of the 17 quarters on record here. No newer figure appears in the documents we track.

Latest, Q4 2024
49.0%
Period ended Dec 31, 2024
Change on a year earlier
+5.0 pts
44.0% in Q4 2023
History
17 quarters
Since Q4 2020
Sources
17
Documents cited below

Where the Q4 2024 figure comes from

“Marlboro Price Gap (vs. Lowest Effective) 49%”

Source: Altria Quarterly Metrics Sheet (FY2024Q4) ↗

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedMarlboro Price Gap vs. Lowest Effective Cigarette Price (%, through Q4 2024) (%)Year on yearSource
Q4 2024Dec 31, 202449.0%+5.0 ptsAltria Quarterly Metrics Sheet (FY2024Q4) ↗
Q3 2024Sep 30, 202447.0%+4.0 ptsAltria Quarterly Metrics Sheet (FY2024Q3) ↗
Q2 2024Jun 30, 202446.0%+1.0 ptsAltria Quarterly Metrics Sheet (FY2024Q2) ↗
Q1 2024Mar 31, 202446.0%+3.0 ptsAltria Quarterly Metrics Sheet (FY2024Q1) ↗
Q4 2023Dec 31, 202344.0%+3.0 ptsAltria Quarterly Metrics Sheet (FY2023Q4) ↗
Q3 2023Sep 30, 202343.0%+3.0 ptsAltria Quarterly Metrics Sheet (FY2023Q3) ↗
Q2 2023Jun 30, 202345.0%+7.0 ptsAltria Quarterly Metrics Sheet (FY2023Q2) ↗
Q1 2023Mar 31, 202343.0%+4.0 ptsAltria Quarterly Metrics Sheet (FY2023Q1) ↗
Q4 2022Dec 31, 202241.0%+2.0 ptsAltria Quarterly Metrics Sheet (FY2022Q4) ↗
Q3 2022Sep 30, 202240.0%+2.0 ptsAltria Quarterly Metrics Sheet (FY2022Q3) ↗
Q2 2022Jun 30, 202238.0%+1.0 ptsAltria Quarterly Metrics Sheet (FY2022Q2) ↗
Q1 2022Mar 31, 202239.0%+2.0 ptsAltria Quarterly Metrics Sheet (FY2022Q1) ↗
Q4 2021Dec 31, 202139.0%+6.0 ptsAltria Quarterly Metrics Sheet (FY2021Q4) ↗
Q3 2021Sep 30, 202138.0%–Altria Quarterly Metrics Sheet (FY2021Q3) ↗
Q2 2021Jun 30, 202137.0%–Altria Quarterly Metrics Sheet (FY2021Q2) ↗
Q1 2021Mar 31, 202137.0%–Altria Quarterly Metrics Sheet (FY2021Q1) ↗

Cite this data

StockData. (2026). Altria Marlboro Price Gap vs. Lowest Effective Cigarette Price (%), quarterly Q4 2020–Q4 2024 [Data set]. Compiled from Altria SEC filings and investor materials. https://stockdatahq.com/stocks/mo/kpis/marlboro-price-gap

See every metric in the Altria KPI table. Data updated Nov 2, 2026.