ELI LILLY & Co
Close on Nov 2, 2026Market cap $1.33TP/E 45.8Yield 0.44%
Eli Lilly Advertising expense (% of consolidated revenue) by Year
Advertising expense (% of consolidated revenue) (%)
Eli Lilly Advertising expense (% of consolidated revenue): 5.0% in FY2025, unchanged from a year earlier. That is the highest of the 9 years on record here.
Where the FY2025 figure comes from
Source: Form 10-K (filed 2026-02-12) ↗
Reported in Form 10-K Note 1 Summary of Significant Accounting Policies.
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Advertising expense (% of consolidated revenue) (%) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 5.0% | 0.0 pts | Form 10-K (filed 2026-02-12) ↗ |
| FY2024 | Dec 31, 2024 | 5.0% | 0.0 pts | Form 10-K (filed 2026-02-12) ↗ |
| FY2023 | Dec 31, 2023 | 5.0% | 0.0 pts | Form 10-K (filed 2026-02-12) ↗ |
| FY2022 | Dec 31, 2022 | 5.0% | 0.0 pts | Form 10-K (filed 2025-02-19) ↗ |
| FY2021 | Dec 31, 2021 | 5.0% | 0.0 pts | Form 10-K (filed 2024-02-21) ↗ |
| FY2020 | Dec 31, 2020 | 5.0% | 0.0 pts | Form 10-K (filed 2023-02-22) ↗ |
| FY2019 | Dec 31, 2019 | 5.0% | 0.0 pts | Form 10-K (filed 2022-02-23) ↗ |
| FY2018 | Dec 31, 2018 | 5.0% | 0.0 pts | Form 10-K (filed 2021-02-17) ↗ |
| FY2017 | Dec 31, 2017 | 5.0% | – | Form 10-K (filed 2020-02-19) ↗ |
Cite this data
StockData. (2026). Eli Lilly Advertising expense (% of consolidated revenue) (%), annual FY2017–FY2025 [Data set]. Compiled from Eli Lilly SEC filings and investor materials. https://stockdatahq.com/stocks/lly/kpis/adv-pct-revenue
See every metric in the Eli Lilly KPI table. Data updated Oct 25, 2026.