HOGNYSEMotorcycles, Bicycles & PartsFiscal year ends December 31
HARLEY-DAVIDSON, INC.
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 5, 2026
$26.73−0.03 (-0.11%)
Close on Oct 19, 2026
- Market cap
- $2.90B
- P/E (TTM)
- 16.0
- Dividend yield
- 2.69%
HARLEY-DAVIDSON, INC. revenue by segment
By business segment
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-Financial Services Entities | $3.58B | $4.12B | $4.84B | $4.89B | $4.50B | $3.23B | – | – | – | – | 80.0% | -13.2% |
| LiveWire | $25.67M | $26.36M | $38.30M | $46.83M | $35.81M | $30.86M | – | – | – | – | 0.6% | -2.6% |
| Motorcycle finished goods | – | – | – | – | – | – | – | – | $4.92B | $5.27B | – | – |
| Motorcycles | – | – | – | – | $4.54B | $3.26B | $4.57B | $4.97B | $4.92B | $5.27B | – | – |
| Financial Services | – | – | – | – | – | – | – | $748.23M | $732.20M | $725.08M | – | – |
| Operating income | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Financial Services Entities | $490.38M | $248.42M | $234.74M | $317.51M | $414.81M | $195.80M | – | – | – | – | +97.4% |
| Non-Financial Services Entities | -$28.73M | $277.84M | $661.15M | $677.09M | $476.81M | -$109.07M | – | – | – | – | -110.3% |
| LiveWire | -$75.02M | -$109.64M | -$116.81M | -$85.32M | -$68.18M | -$77.06M | – | – | – | – | -31.6% |
| Financial Services | – | – | – | – | – | – | – | – | $275.31M | $275.53M | – |
| Motorcycle finished goods | – | – | – | – | – | – | – | – | $615.96M | $773.41M | – |
| Motorcycles | – | – | – | – | $408.63M | -$186.12M | $289.62M | $422.36M | $606.78M | $770.76M | – |
| Financial Services | – | – | – | – | $414.81M | $195.80M | $265.99M | $291.16M | $275.31M | $275.53M | – |
By product or service
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Financial Services | – | – | – | – | – | – | – | $748.23M | $732.20M | $725.08M | – | – |
| Motorcycles and related products | – | – | $4.88B | $4.93B | $4.54B | $3.26B | $4.57B | $4.97B | $4.92B | $5.27B | – | – |
| General Merchandise | – | – | – | – | – | $186.07M | $237.57M | $241.96M | – | – | – | – |
| Interest income | – | – | – | – | – | – | – | $645.99M | – | – | – | – |
| Motorcycle finished goods | – | – | – | – | $3.48B | $2.35B | $3.54B | $3.88B | – | – | – | – |
| Other | – | – | – | – | – | – | – | $101.11M | – | – | – | – |
| Parts and accessories | – | – | – | – | $741.80M | $659.63M | $713.40M | $754.66M | – | – | – | – |
| Securitization and servicing fee income | – | – | – | – | – | – | – | $1.14M | – | – | – | – |
| Licensing | – | – | – | – | $37.79M | $29.75M | $35.92M | $38.68M | – | – | – | – |
| Other | – | – | – | – | $55.15M | $38.20M | $47.53M | $50.38M | – | – | – | – |
| Apparel | – | – | – | – | $228.11M | $186.07M | – | – | – | – | – | – |
By region
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Canada | – | – | – | – | – | – | – | – | $232.88M | $212.10M | – | – |
| United States | – | – | – | – | – | – | – | – | $3.22B | $3.58B | – | – |
| Japan | – | – | – | – | – | – | – | – | $180.94M | $200.31M | – | – |
| Other countries | – | – | – | – | – | – | – | – | $326.30M | $299.54M | – | – |
| Australia and New Zealand | – | – | – | – | – | – | – | – | $168.67M | $181.81M | – | – |
| EMEA | – | – | – | – | – | – | – | – | $790.73M | $798.49M | – | – |
From the segment and revenue-disaggregation notes of Harley-Davidson's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.