EDUCNasdaqWholesale-Miscellaneous Nondurable GoodsFiscal year ends February 28
EDUCATIONAL DEVELOPMENT CORP
Financials through Q2 FY2026, quarter ended Aug 31, 2026Last filing: 10-Q on Oct 14, 2026
$1.04+0.00 (0.00%)
Close on Oct 19, 2026
- Market cap
- $8.86M
- P/E (TTM)
- 5.5
- Dividend yield
- 0.00%
Ownership
Institutional holdings as of Jun 30, 2026, from 13F filings
Held by institutions
21.4%
2M of 9M shares
Institutional holders
20
3 new, 3 sold out
Net institutional buying
0M
In Q2 2026
Insider trades, 12 months
3 buys · 0 sales
Net bought $0
Shares held by institutions
Holders of more than 5%
Latest Schedule 13D (active) or 13G (passive) filed by each holder
| Holder | Shares | % of class | Filing | As of |
|---|---|---|---|---|
| Needham Investment Management L.L.C. | 805,000 | 9.38% | 13G (passive) amendment | Sep 30, 2024 |
| Ameriprise Financial, Inc. | 545,269 | 6.36% | 13G (passive) amendment | Dec 31, 2023 |
Top institutional holders
13F holdings as of Jun 30, 2026
| Holder | Shares | % of EDUC | Value | Change | % of portfolio |
|---|---|---|---|---|---|
| Needham Investment Management LLC | 800,000 | 9.38% | $1.21M | – | 0.04% |
| Ameriprise Financial Inc | 520,096 | 6.10% | $785.35K | −200 | 0.00% |
| Renaissance Technologies LLC | 201,545 | 2.36% | $304.33K | +4,700 | 0.00% |
| Citadel Advisors LLC | 73,187 | 0.86% | $110.51K | +26,265 | 0.00% |
| Geode Capital Management, LLC | 49,591 | 0.58% | $74.94K | +18,872 | 0.00% |
| Vanguard Capital Management LLC | 46,622 | 0.55% | $70.40K | +2,120 | 0.00% |
| State Street Corp | 31,876 | 0.37% | $48.13K | – | 0.00% |
| Bridgeway Capital Management, LLC | 22,186 | 0.26% | $33.50K | – | 0.00% |
| Vanguard Fiduciary Trust Co | 20,277 | 0.24% | $30.62K | – | 0.00% |
| Dimensional Fund Advisors LP | 17,047 | 0.20% | $25.74K | – | 0.00% |
| Two Sigma Investments, LP | 12,652 | 0.15% | $19.11K | – | 0.00% |
| Northern Trust Corp | 10,876 | 0.13% | $16.42K | – | 0.00% |
| Susquehanna International Group, Llp | 10,616 | 0.12% | $16.03K | New | 0.00% |
| Morgan Stanley | 6,171 | 0.07% | $9.32K | – | 0.00% |
| Tower Research Capital LLC (TRC) | 2,562 | 0.03% | $3.87K | −1,428 | 0.00% |
| Hantz Financial Services, Inc. | 800 | 0.01% | $1 | – | 0.00% |
| UBS Group AG | 100 | 0.00% | $151 | – | 0.00% |
| SBI Securities Co., Ltd. | 3 | 0.00% | $5 | – | 0.00% |
| Caitong International Asset Management Co., Ltd | 2 | 0.00% | $3 | New | 0.00% |
| Wells Fargo & Company/Mn | 1 | 0.00% | $1 | New | 0.00% |
Institutional buying and selling by quarter
Positions opened, added to, reduced and closed by 13F filers
| Quarter | Holders | Shares held | % of shares | New / added | Reduced / closed | Shares bought | Shares sold |
|---|---|---|---|---|---|---|---|
| Q2 2026 | 20 | 2M | 21.4% | 3 / 4 | 2 / 3 | 0M | 0M |
| Q1 2026 | 20 | 2M | 21.2% | 4 / 4 | 4 / 2 | 0M | 0M |
| Q4 2025 | 19 | 2M | 20.9% | 3 / 4 | 4 / 0 | 0M | 0M |
| Q3 2025 | 16 | 2M | 20.3% | 1 / 1 | 8 / 4 | 0M | 0M |
| Q2 2025 | 19 | 2M | 22.9% | 1 / 2 | 6 / 2 | 0M | 0M |
| Q1 2025 | 20 | 2M | 23.2% | 1 / 4 | 7 / 0 | 0M | 0M |
| Q4 2024 | 19 | 2M | 22.9% | 4 / 5 | 3 / 2 | 0M | 0M |
| Q3 2024 | 18 | 2M | 22.7% | 0 / 7 | 4 / 2 | 0M | 0M |
| Q2 2024 | 20 | 2M | 22.4% | 3 / 5 | 7 / 3 | 0M | 0M |
| Q1 2024 | 20 | 2M | 21.2% | 2 / 4 | 5 / 3 | 0M | 0M |
| Q4 2023 | 21 | 2M | 20.1% | 1 / 5 | 5 / 2 | 0M | 0M |
| Q3 2023 | 22 | 2M | 22.4% | 0 / 4 | 8 / 5 | 0M | 0M |
Top mutual fund and ETF holders
Latest monthly portfolio reports (Form N-PORT)
| Fund | Shares | % of EDUC | Value | % of fund | As of |
|---|---|---|---|---|---|
| Needham Aggressive Growth Fund | 800,000 | 9.38% | $1.21M | 0.05% | Jun 30, 2026 |
| Columbia Small Cap Value Discovery Fund | 390,779 | 4.58% | $539.28K | 0.02% | Jul 31, 2026 |
| Columbia Variable Portfolio - Small Cap Value Discovery Fund | 72,974 | 0.86% | $110.19K | 0.02% | Jun 30, 2026 |
| Vanguard Extended Market Index Fund | 46,622 | 0.55% | $70.40K | 0.00% | Jun 30, 2026 |
| Ultra-Small Company Fund | 21,586 | 0.25% | $32.59K | 0.03% | Jun 30, 2026 |
| Fidelity Series Total Market Index Fund | 8,416 | 0.10% | $12.29K | 0.00% | May 31, 2026 |
| Fidelity Nasdaq Composite Index Fund | 7,081 | 0.08% | $10.34K | 0.00% | May 31, 2026 |
| Fidelity Total Market Index Fund | 5,163 | 0.06% | $7.54K | 0.00% | May 31, 2026 |
| U.S. Micro Cap Portfolio | 3,317 | 0.04% | $4.58K | 0.00% | Jul 31, 2026 |
| JNL/DFA U.S. Small Cap Fund | 700 | 0.01% | $1.06K | 0.00% | Jun 30, 2026 |
Officers, directors and major owners
People who filed Forms 3, 4 or 5 in the last two years
| Name | Role | Shares owned | % of shares | Latest filing |
|---|---|---|---|---|
| Craig M. White | CHIEF EXECUTIVE OFFICER, Director | 641,331 | 7.52% | Nov 18, 2025 |
| Keefe Daniel E. O | CHIEF FINANCIAL OFFICER | 163,059 | 1.91% | Nov 18, 2025 |
| Heather N. Cobb | CHIEF SALES & MKTG OFFICER | 160,391 | 1.88% | Nov 18, 2025 |
| Amy Emerson | Director | 6,000 | 0.07% | Oct 17, 2025 |
| Kara Gae Neal | Director | 8,529 | 0.10% | Oct 16, 2025 |
| Bradely Von Stoots | Director | 7,250 | 0.09% | Oct 16, 2025 |
| Steven G. Hooser | Director | 4,000 | 0.05% | Oct 16, 2025 |
Insider trades
Common stock transactions reported on Form 4, newest first
| Insider | Date | Transaction | Shares | Price | Value | Shares after |
|---|---|---|---|---|---|---|
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Nov 14, 2025 | Buy | +9,407 | – | – | 163,059 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Nov 14, 2025 | Returned to company | −11,419 | $1.35 | $15.42K | 151,640 |
| Heather N. Cobb CHIEF SALES & MKTG OFFICER | Nov 14, 2025 | Returned to company | −11,419 | $1.35 | $15.42K | 160,391 |
| Heather N. Cobb CHIEF SALES & MKTG OFFICER | Nov 14, 2025 | Buy | +18,158 | – | – | 171,810 |
| Craig M. White CHIEF EXECUTIVE OFFICER, Director | Nov 14, 2025 | Returned to company | −11,419 | $1.35 | $15.42K | 633,831 |
| Craig M. White CHIEF EXECUTIVE OFFICER, Director | Nov 14, 2025 | Buy | +33,029 | – | – | 645,250 |
| Amy Emerson Director | Oct 15, 2025 | Buy | +4,000 | $1.26 | $5.04K | 6,000 |
| Kara Gae Neal Director | Oct 15, 2025 | Buy | +4,000 | $1.26 | $5.04K | 8,529 |
| Steven G. Hooser Director | Oct 15, 2025 | Buy | +4,000 | $1.26 | $5.04K | 4,000 |
| Bradely Von Stoots Director | Oct 15, 2025 | Buy | +4,000 | $1.26 | $5.04K | 7,250 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | Oct 23, 2024 | Buy | +7,644 | – | – | 153,652 |
| Craig M. White CHIEF EXECUTIVE OFFICER, Director | Oct 23, 2024 | Buy | +10,862 | – | – | 612,221 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Oct 23, 2024 | Buy | +10,459 | – | – | 172,624 |
| Amy Emerson Director | Oct 22, 2024 | Buy | +2,000 | $2.04 | $4.08K | 2,000 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | May 20, 2024 | Buy | +8,677 | – | – | 162,165 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | May 20, 2024 | Buy | +8,301 | – | – | 146,008 |
| Craig M. White CHIEF EXECUTIVE OFFICER, Director | May 20, 2024 | Buy | +10,187 | – | – | 601,349 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | Jan 17, 2024 | Buy | +1,505 | – | – | 137,707 |
| Craig M. White CHIEF EXECUTIVE OFFICER, Director | Jan 17, 2024 | Buy | +2,361 | – | – | 591,162 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Jan 17, 2024 | Buy | +4,718 | – | – | 153,488 |
| Craig M. White CHIEF EXECUTIVE OFFICER, Director | Oct 5, 2023 | Buy | +13,319 | – | – | 588,801 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Oct 5, 2023 | Buy | +7,357 | – | – | 148,770 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | Oct 5, 2023 | Buy | +9,182 | – | – | 136,202 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | May 31, 2023 | Buy | +11,328 | – | – | 141,413 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | May 31, 2023 | Buy | +4,624 | – | – | 127,020 |
| Craig M. White CHIEF EXECUTIVE OFFICER, Director | May 31, 2023 | Buy | +5,615 | – | – | 575,482 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Mar 22, 2023 | Returned to company | −38,760 | – | – | 130,085 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Mar 22, 2023 | Buy | +7,630 | – | – | 176,845 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | Mar 22, 2023 | Buy | +3,200 | – | – | 161,122 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | Mar 22, 2023 | Returned to company | −38,726 | – | – | 122,396 |
| Craig M. White CHIEF EXECUTIVE OFFICER | Mar 22, 2023 | Buy | +3,928 | – | – | 608,488 |
| Craig M. White CHIEF EXECUTIVE OFFICER | Mar 22, 2023 | Returned to company | −38,621 | – | – | 569,867 |
| Craig M. White CHIEF EXECUTIVE OFFICER | Oct 7, 2022 | Buy | +22,306 | – | – | 604,560 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | Oct 7, 2022 | Buy | +8,950 | – | – | 157,922 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Oct 7, 2022 | Buy | +8,652 | – | – | 169,215 |
| Craig M. White CHIEF EXECUTIVE OFFICER | Nov 4, 2021 | Buy | +4,923 | – | – | 582,254 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Nov 4, 2021 | Buy | +2,539 | – | – | 160,563 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | Nov 4, 2021 | Buy | +2,844 | – | – | 148,972 |
| Randall W. White Executive Chairman, Director | Jul 22, 2021 | Buy | −1,900 | $11.50 | $21.85K | 1,291,008 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | Jul 21, 2021 | Buy | +41,381 | – | – | 146,128 |
| Craig M. White CHIEF EXECUTIVE OFFICER | Jul 21, 2021 | Buy | +43,257 | – | – | 577,331 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Jul 21, 2021 | Buy | +41,379 | – | – | 158,204 |
| Joshua J. Peters Director | May 26, 2021 | Buy | +2,400 | $14.13 | $33.91K | 23,891 |
| Ronald T. McDaniel Director | May 26, 2021 | Sale | −500 | $14.53 | $7.27K | 2,150 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | May 21, 2021 | Buy | +1,632 | – | – | 104,672 |
| Craig M. White CHIEF OPERATING OFFICER | May 21, 2021 | Buy | +9,540 | – | – | 533,955 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | May 21, 2021 | Buy | +4,311 | – | – | 116,737 |
| Ronald T. McDaniel Director | May 20, 2021 | Sale | −1,000 | $14.52 | $14.52K | 2,650 |
| Ronald T. McDaniel Director | Nov 6, 2020 | Sale | −500 | $17.60 | $8.80K | 3,650 |
| Joshua J. Peters Director | Aug 6, 2020 | Buy | +5,395 | $14.77 | $79.68K | 20,235 |
| Joshua J. Peters Director | Aug 6, 2020 | Buy | +433 | $14.77 | $6.40K | 1,616 |
| Joshua J. Peters Director | Aug 6, 2020 | Buy | +6,172 | $14.77 | $91.16K | 23,101 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Mar 11, 2020 | Buy | +5,000 | $4.20 | $21.00K | 28,309 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Jan 16, 2020 | Buy | +2,500 | $5.90 | $14.75K | 21,260 |
| Heather N. Cobb CHIEF SALES&MARKETING OFFICER | Aug 9, 2019 | Buy | +535 | $6.46 | $3.46K | 94,494 |
| Ronald T. McDaniel Director | Jul 25, 2019 | Buy | +1,000 | $6.77 | $6.77K | 9,050 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Jul 17, 2019 | Buy | +5,000 | $6.90 | $34.50K | 16,605 |
| Ronald T. McDaniel Director | Feb 19, 2019 | Buy | +450 | $8.18 | $3.68K | 8,050 |
| Craig M. White CHIEF OPERATING OFFICER | Feb 5, 2019 | Sale | −1,200 | $9.00 | $10.80K | 423,042 |
| Keefe Daniel E. O CHIEF FINANCIAL OFFICER | Jan 17, 2019 | Buy | +701 | $7.75 | $5.43K | 9,073 |
Awards, option exercises, tax withholding and gifts are shown alongside open-market buys and sales. Each name links to the filing on SEC EDGAR.
Planned insider sales
Notices of proposed sale filed on Form 144 before shares are sold
| Seller | Filed | Shares | Market value | Planned sale | Acquired through |
|---|---|---|---|---|---|
| Joshua J. Peters Officer | Aug 22, 2023 | 12,184 | $18.15K | Aug 22, 2023 | Open Market Purchase |
| Joshua J. Peters former director | Jul 25, 2023 | 35,168 | $55.23K | Jul 21, 2023 | Open market purchase |