DRCTOTCServices-AdvertisingFiscal year ends December 31
Direct Digital Holdings, Inc.
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 14, 2026
$0.31−0.01 (-3.13%)
Close on Oct 19, 2026
- Market cap
- $219.79K
- P/E (TTM)
- –
- Dividend yield
- –
Direct Digital statistics
Financials through Jun 30, 2026, price as of Oct 19, 2026, median of Services-Advertising companies for comparison
Valuation
| Measure | Direct Digital | Industry median |
|---|---|---|
| Market Cap | $248.85K | $288.87M |
| Enterprise Value | $11.85M | $296.43M |
| PS Ratio | 0.01 | 2.45 |
Enterprise value
| Measure | Direct Digital | Industry median |
|---|---|---|
| EV / Sales | 0.38 | 2.21 |
Income (trailing twelve months)
| Measure | Direct Digital | Industry median |
|---|---|---|
| Revenue | $30.90M | $289.17M |
| Gross Profit | $9.39M | $161.98M |
| Operating Income | -$14.59M | -$613.24K |
| Pretax Income | -$26.75M | -$294.07K |
| Net Income | -$22.99M | -$301.07K |
| EBITDA | -$14.40M | -$156.35K |
Margins
| Measure | Direct Digital | Industry median |
|---|---|---|
| Gross Margin | 30.4% | 55.8% |
| Operating Margin | -47.2% | -1.81% |
| Pretax Margin | -86.5% | -0.50% |
| Profit Margin | -74.4% | -1.80% |
| EBITDA Margin | -46.6% | 0.60% |
Returns
| Measure | Direct Digital | Industry median |
|---|---|---|
| Return on Assets (ROA) | -108.8% | -2.82% |
Growth
| Measure | Direct Digital | Industry median |
|---|---|---|
| Revenue Growth (YoY) | -15.2% | 9.72% |
| Revenue Growth (3Y CAGR) | -27.0% | 7.66% |
Balance sheet
| Measure | Direct Digital | Industry median |
|---|---|---|
| Cash & Short-Term Investments | $520.00K | $43.42M |
| Total Debt | $17.48M | $204.00M |
| Net Cash (Debt) | -$16.96M | $2.04M |
| Net Cash Per Share | -$21.13 | $0.13 |
| Working Capital | -$27.49M | $15.22M |
Financial position
| Measure | Direct Digital | Industry median |
|---|---|---|
| Current Ratio | 0.14 | 1.40 |
| Quick Ratio | 0.10 | 0.94 |
| Interest Coverage | -5.04 | -0.66 |
Cash flow (trailing twelve months)
| Measure | Direct Digital | Industry median |
|---|---|---|
| Operating Cash Flow | -$5.44M | $8.52M |
Efficiency
| Measure | Direct Digital | Industry median |
|---|---|---|
| Asset Turnover | 1.46 | 0.64 |
| Revenue Per Employee | $423.34K | $392.99K |
| Profits Per Employee | -$314.89K | -$4.94K |
| Employee Count | 73 | 544 |
Dividends and yields
| Measure | Direct Digital | Industry median |
|---|---|---|
| Earnings Yield | -9237.5% | -0.85% |
| Buyback Yield | -1596.2% | 3.11% |
| Shareholder Yield | -1596.2% | 3.32% |
Shares
| Measure | Direct Digital | Industry median |
|---|---|---|
| Shares Outstanding | 802,727 | 60,427,600 |
| Shares Held by Institutions | 0.95% | 66.9% |
Taxes
| Measure | Direct Digital | Industry median |
|---|---|---|
| Income Tax | $0 | $1.69M |
Scores
| Measure | Direct Digital | Industry median |
|---|---|---|
| Altman Z-Score | -5.34 | 1.51 |
| Piotroski F-Score | 4 | 5 |
Calculated by StockData from Direct Digital's SEC filings and the latest closing price. Hover a measure to see its formula. The grey column is the median of companies in the same industry group (two-digit SIC code); green or red marks a better or worse value than that median.