Chipotle Mexican Grill Inc
Close on Nov 2, 2026Market cap $41.64BP/E 30.2Yield –
Chipotle Mexican Grill Consolidated Marketing and Advertising Expense by Year
Consolidated Marketing and Advertising Expense ($M — Form 10-K) ($M)
Chipotle Mexican Grill Consolidated Marketing and Advertising Expense: $364M in FY2025, up 27.3% from a year earlier. That is the highest of the 10 years on record here.
Where the FY2025 figure comes from
Source: Chipotle Mexican Grill Form 10-K, filed 2026-02-04 ↗
Included within Other operating costs; see Group 5 for quarterly U.S. Segment marketing spend under ASU 2023-07.
Annual history
Hover a value to see the sentence it was read from; calculated values show their formula
| Period | Ended | Consolidated Marketing and Advertising Expense ($M — Form 10-K) ($M) | Year on year | Source |
|---|---|---|---|---|
| FY2025 | Dec 31, 2025 | 364 | +27.3% | Chipotle Mexican Grill Form 10-K, filed 2026-02-04 ↗ |
| FY2024 | Dec 31, 2024 | 286 | +8.3% | Chipotle Mexican Grill Form 10-K, filed 2026-02-04 ↗ |
| FY2023 | Dec 31, 2023 | 264 | +5.3% | Chipotle Mexican Grill Form 10-K, filed 2026-02-04 ↗ |
| FY2022 | Dec 31, 2022 | 251 | +12.9% | Chipotle Mexican Grill Form 10-K, filed 2025-02-05 ↗ |
| FY2021 | Dec 31, 2021 | 222 | -0.3% | Chipotle Mexican Grill Form 10-K, filed 2024-02-08 ↗ |
| FY2020 | Dec 31, 2020 | 223 | +31.9% | Chipotle Mexican Grill Form 10-K, filed 2023-02-09 ↗ |
| FY2019 | Dec 31, 2019 | 169 | +51.2% | Chipotle Mexican Grill Form 10-K, filed 2022-02-11 ↗ |
| FY2018 | Dec 31, 2018 | 112 | +5.0% | Chipotle Mexican Grill Form 10-K, filed 2021-02-10 ↗ |
| FY2017 | Dec 31, 2017 | 106 | +3.3% | Chipotle Mexican Grill Form 10-K, filed 2020-02-05 ↗ |
| FY2016 | Dec 31, 2016 | 103 | – | Chipotle Mexican Grill Form 10-K, filed 2019-02-08 ↗ |
Cite this data
StockData. (2026). Chipotle Mexican Grill Consolidated Marketing and Advertising Expense ($M), annual FY2016–FY2025 [Data set]. Compiled from Chipotle Mexican Grill SEC filings and investor materials. https://stockdatahq.com/stocks/cmg/kpis/econ-marketing-adv-annual
See every metric in the Chipotle Mexican Grill KPI table. Data updated Nov 2, 2026.