BWMXNYSERetail-Catalog & Mail-Order HousesFiscal year ends December 31
BETTERWARE DE MEXICO, S.A.P.I. DE C.V
Financials through fiscal 2025, year ended Dec 31, 2025Last filing: 20-F on Apr 30, 2026
$16.03−0.07 (-0.43%)
Close on Oct 19, 2026
BETTERWARE DE MEXICO, S.A.P.I. DE C.V revenue by segment
By business segment
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|
| JAFRA [Member] | 8.55B MXN | 8.11B MXN | 7.28B MXN | 5.16B MXN | – | 60.1% | +5.5% |
| BWM [Member] | 5.69B MXN | 5.99B MXN | 5.73B MXN | 6.34B MXN | – | 39.9% | -5.1% |
By product or service
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|
| Beauty and Personal Care Products [Member] | 8.55B MXN | 8.11B MXN | 7.28B MXN | 5.16B MXN | – | 60.1% | +5.5% |
| Home Organization Products [Member] | 5.69B MXN | 5.99B MXN | 5.73B MXN | 6.34B MXN | – | 39.9% | -5.1% |
| Fragrance [Member] | 5.57B MXN | 5.55B MXN | 5.14B MXN | 3.47B MXN | – | 39.1% | +0.5% |
| Kitchen and food preservation [Member] | 2.09B MXN | 2.04B MXN | 2.03B MXN | 2.16B MXN | – | 14.7% | +2.3% |
| Color (cosmetics) [Member] | 1.18B MXN | 1.12B MXN | 909.24M MXN | 642.88M MXN | – | 8.3% | +5.6% |
| Home solutions [Member] | 1.14B MXN | 1.36B MXN | 1.08B MXN | 1.27B MXN | – | 8.0% | -15.8% |
| Skin care [Member] | 993.53M MXN | 907.23M MXN | 785.45M MXN | 611.91M MXN | – | 7.0% | +9.5% |
| Toiletries [Member] | 804.69M MXN | 534.75M MXN | 448.30M MXN | 321.81M MXN | – | 5.6% | +50.5% |
| Laundry & Cleaning [Member] | 697.28M MXN | 714.68M MXN | 666.22M MXN | 691.27M MXN | – | 4.9% | -2.4% |
| Tech & mobility [Member] | 532.73M MXN | 719.32M MXN | 521.35M MXN | 553.98M MXN | – | 3.7% | -25.9% |
| Bedroom [Member] | 438.81M MXN | 413.57M MXN | 620.28M MXN | 854.32M MXN | – | 3.1% | +6.1% |
| Bathroom [Member] | 403.61M MXN | 401.28M MXN | 418.19M MXN | 749.16M MXN | – | 2.8% | +0.6% |
| Wellness [Member] | 306.21M MXN | 284.21M MXN | 351.77M MXN | – | – | 2.1% | +7.7% |
| Other [Member] | 73.96M MXN | 54.88M MXN | 39.70M MXN | 58.66M MXN | – | 0.5% | +34.8% |
| Others [Member] | – | – | – | 114.70M MXN | – | – | – |
By region
| Revenue | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | % of revenue | YoY |
|---|---|---|---|---|---|---|---|
| Mexico | 13.23B MXN | 13.17B MXN | 12.07B MXN | 10.53B MXN | 10.06B MXN | 92.9% | +0.5% |
| United States | 954.83M MXN | 924.98M MXN | 927.95M MXN | 966.09M MXN | – | 6.7% | +3.2% |
| Ecuador | 34.47M MXN | – | – | – | – | 0.2% | – |
| Guatemala | 19.43M MXN | 9.20M MXN | 8.71M MXN | 9.96M MXN | 8.40M MXN | 0.1% | +111.2% |
| Mexico [Member] | – | – | – | 10.53B MXN | – | – | – |
| Guatemala [Member] | – | – | – | 9.96M MXN | – | – | – |
| United States [Member] | – | – | – | 966.09M MXN | – | – | – |
From the segment and revenue-disaggregation notes of Betterware De Mexico, S.A.P.I. De C.V's 10-K and 10-Q filings (XBRL). Fourth-quarter figures are the fiscal year less the first nine months. Segment names follow the company's own labels and can change when it reorganizes.