BETTERWARE DE MEXICO, S.A.P.I. DE C.V
Close on Oct 19, 2026
About Betterware De Mexico, S.A.P.I. De C.V
Retail-Catalog & Mail-Order Houses, SIC 5961
Betterware de México operates as a direct-to-consumer and direct selling business offering home solutions as well as beauty and personal care products. Through its Betterware and JAFRA brand operations, the company provides household goods, cosmetics, and personal care items. It serves retail consumers by marketing and distributing its merchandise through an extensive network of independent distributors, associates, consultants, and team leaders.
The company is headquartered in El Arenal, Jalisco, Mexico, with over ninety percent of its operations concentrated in Mexico. It maintains entities across Guatemala, the United States, Peru, Ecuador, and Colombia. Product manufacturing relies on third-party suppliers situated primarily in China as well as a production facility located in Querétaro, Mexico. Its sales organization comprises more than 654,000 active associates and 40,000 distributors in its Betterware division, alongside over 470,000 active consultants and 20,000 leaders in JAFRA.
Summary of the business section of Betterware De Mexico, S.A.P.I. De C.V's latest annual report, written by StockData.
Company profile
Company
- Legal name
- BETTERWARE DE MEXICO, S.A.P.I. DE C.V
- Founded
- 1995
- Headquarters
- El Arenal, Mexico
- Address
- Cruce Carretera Gdl Ameca Huaxtla Km5 45350
- Phone
- 52 (33) 3836 0500
- Website
- betterware.com.mx
- Employees
- 654,680, Dec 31, 2025
- Industry
- Retail-Catalog & Mail-Order Houses
- Incorporated in
- O5
- Fiscal year ends
- December 31
- Auditor
- PricewaterhouseCoopers, S. C., Mexico City
Stock & identifiers
- Ticker
- BWMX
- Exchange
- NYSE
- IPO date
- Jan 3, 2019
- Shares outstanding
- 37M, Dec 31, 2025
- Filer category
- Accelerated filer
- SEC CIK
- 1788257
- CUSIP
- P1666E105
- ISIN
- USP1666E1057
- EIN
- 00-0000000
Executives and directors
Officers and directors who filed ownership reports (Forms 3, 4, 5) in the last two years
| Name | Position | Shares owned |
|---|---|---|
| Santiago Campos Chevallier | MD Betterware Mexico, Director | 60,000 |
| Andres Campos Chevallier | CHIEF EXECUTIVE OFFICER, Director | 275,000 |
| Fernando Salazar | STRATEGY OFFICE SENIOR MANAGER | 159 |
| Raul Luis Del Villar Zanella | Chief Financial Officer | – |
| Ana Cecilia Augusto | MD Betterware Andean Region | – |
| Mauricio Alvarez Morphy Labarthe | Chief Information Officer | 315 |
| Maria Fernanda Gil Tamayo | Digital Commerce Director | – |
| Maria Del Pilar Sanchez Valdovinos | MD Jafra Mexico | – |
| Leonardo De Jesus Ayala Latapi | CBIO | – |
| La Fuente Mauricio Emigdio Santa Cruz De | Corporate Logistics Director | – |
| Eduardo Vladimir Szymanski Mantey | Human Resources Director | – |
| Maria Gordoa | CCO - Jafra US | – |
| Luis Campos | Director | 20,358,497 |
| Juan Jose Pajon | Director | – |
| Jose Raz Guzman Castro | Director | – |
| Diego Gaxiola Cuevas | Director | 300 |
| Jose De Jesus Valdez Simancas | Director | 1,165,000 |
| Silvia Lucia Davila Kreimerman | Director | 2,802 |
| Martin Werner | Director | 262,307 |
| Federico Clariond Domene | Director | 722,654 |
| Salvador Alva Gomez | Director | 25,311 |
Employees
Headcount reported in annual reports
“of December 31, 2025, BWM had approximately 654,680 active associates and 40,723 distributors, and JAFRA had approximately 470,925”
Corporate history
Events identified from SEC filings
| Date | Event | Details |
|---|---|---|
| Jun 6, 2024 | Delisting | Notice of delisting from exchange (Form 25) |
| May 28, 2024 | Listing | Registration of securities on an exchange (Form 8-A) |
| Apr 28, 2023 | Late filing | Notification of late filing |
| Aug 27, 2021 | Name change | Name changed from Betterware de Mexico, S.A.B. de C.V. to BETTERWARE DE MEXICO, S.A.P.I. DE C.V |
| Aug 31, 2020 | Name change | Name changed from Betterware de Mexico, S.A.B.I. de C.V. to Betterware de Mexico, S.A.B. de C.V. |
| Jul 31, 2020 | Name change | Name changed from Betterware de Mexico, S.A.P.I. de C.V. to Betterware de Mexico, S.A.B.I. de C.V. |
| Mar 13, 2020 | Name change | Name changed from Betterware de Mexico, S.A. de C.V. to Betterware de Mexico, S.A.P.I. de C.V. |
| Mar 12, 2020 | Listing | Registration of securities on an exchange (Form 8-A) |
| Sep 27, 2019 | Merger | Registration of securities for a merger or exchange offer (S-4) |