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AppLovin Corp (APP) operating KPIs

APPNasdaqServices-Computer Programming, Data Processing, Etc.Fiscal year ends December 31
Financials through Q2 FY2026, quarter ended Jun 30, 2026Last filing: 10-Q on Aug 5, 2026Score 17/3053% below fair value
$228.50−26.41 (-10.36%)

Close on Oct 30, 2026Market cap $76.47BP/E 17.6Yield –

AppLovin e-Commerce Share of Total U.S. Retail Sales (Census ECOMPCTSA) (%)

U.S. Census Bureau via FRED (ECOMPCTSA)

Latest, Q2 2026
17.1%
Period ended Jun 30, 2026
Change on a year earlier
+0.8 pts
16.3% in Q2 2025
History
26 quarters
Since Q1 2020
Sources
1
U.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales)

Quarterly history

Hover a value to see the sentence it was read from; calculated values show their formula

PeriodEndedE-Commerce Share of Total U.S. Retail Sales (Census ECOMPCTSA) (%)Year on yearSource
Q2 2026Jun 30, 202617.1%+0.8 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q1 2026Mar 31, 202617.0%+1.0 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q4 2025Dec 31, 202516.7%+0.5 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q3 2025Sep 30, 202516.4%+0.2 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q2 2025Jun 30, 202516.3%+0.2 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q1 2025Mar 31, 202516.0%+0.1 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q4 2024Dec 31, 202416.2%+0.7 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q3 2024Sep 30, 202416.2%+0.8 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q2 2024Jun 30, 202416.1%+0.8 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q1 2024Mar 31, 202415.9%+0.9 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q4 2023Dec 31, 202315.5%+0.9 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q3 2023Sep 30, 202315.4%+0.9 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q2 2023Jun 30, 202315.3%+1.1 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q1 2023Mar 31, 202315.0%+0.6 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q4 2022Dec 31, 202214.6%0.0 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗
Q3 2022Sep 30, 202214.5%0.0 ptsU.S. Census Bureau (FRED: ECOMPCTSA — E-Commerce Retail Sales as % of Total Sales) ↗

Cite this data

StockData. (2026). AppLovin E-Commerce Share of Total U.S. Retail Sales (Census ECOMPCTSA) (%), quarterly Q1 2020–Q2 2026 [Data set]. Compiled from AppLovin SEC filings and investor materials. https://stockdatahq.com/stocks/app/kpis/fred-us-ecom-pct

See every metric in the AppLovin KPI table. Data updated Oct 28, 2026.