Purple Innovation vs XMax
PRPL and XMAX side by side, both in consumer discretionary. Figures are trailing twelve months unless noted, from SEC filings and end-of-day prices.
How PRPL and XMAX compare
XMax is the larger company, worth 62 times as much as Purple Innovation ($438M against $7.0M).
XMax grew revenue faster over the last twelve months (63.5% versus −5.6% for Purple Innovation).
XMax keeps more of each dollar of sales as profit, with a net margin of 186% compared with −8.9% at Purple Innovation.
XMax scores higher on the StockData Score (11 against 2 for Purple Innovation), which adds up 30 checks on valuation, growth, past performance, financial health and dividends.
Key numbers
A dot marks the better figure where higher or lower is clearly better.
| Metric | PRPL | XMAX |
|---|---|---|
| Size and price | ||
| Market cap | $7.0M | $438M |
| Share price | $1.61 | $6.79 |
| Change, 1 year | −91.6% | 17.7% |
| Change, 5 years | −99.5% | −35.3% |
| Beta (5Y) | 1.50 | 0.82 |
| Employees | 1,100 | 22 |
| StockData Score | ||
| Total score | 2 | 11 (better) |
| Valuation score | 1 | 1 |
| Growth score | 0 | 1 (better) |
| Performance score | 1 | 3 (better) |
| Health score | 0 | 6 (better) |
| Dividend score | 0 | 0 |
| Valuation | ||
| P/E | – | 15.8× |
| P/S | 0.0× (better) | 27.3× |
| P/B | – | 4.1× |
| FCF yield | −33.9% | – |
| Growth | ||
| Revenue growth (TTM) | −5.6% | 63.5% (better) |
| Revenue growth, 5Y average | −6.3% | 8.1% (better) |
| Profitability | ||
| Gross margin | 38.4% (better) | 22.9% |
| Operating margin | −7.7% (better) | −20.5% |
| Net margin | −8.9% | 186% (better) |
| FCF margin | −0.55% | – |
| Return on equity | – | 52.9% |
| Return on invested capital | – | −6.7% |
| Financial health | ||
| Debt / equity | – | 0.00 |
| Interest coverage | −1.0× | – |
| Current ratio | 0.47 | 28.80 (better) |
| Altman Z-score | −2.98 | 18.03 (better) |
| Piotroski F-score | 6 (better) | 5 |
| Dividends and buybacks | ||
| Buyback yield | – | −15.9% |
| Shareholder yield | 0.00% (better) | −15.9% |
| Ownership | ||
| Held by institutions | 56.9% | 20.8% |
| Held by insiders | – | 0.03% |
| Insider net buying, 12 months | $29.4K | – |
| Short interest, % of float | – | 14.8% |
Go deeper
- PRPL stock overview
- PRPL income statement
- PRPL valuation and score
- XMAX stock overview
- XMAX income statement
- XMAX valuation and score
For information only, not investment advice. Check the source filings before relying on any figure.