MediaAlpha vs Priority Technology
MAX and PRTH side by side, both in miscellaneous business services. Figures are trailing twelve months unless noted, from SEC filings and end-of-day prices.
How MAX and PRTH compare
MediaAlpha is the larger company, worth 1.4 times as much as Priority Technology ($886M against $651M).
On earnings, MediaAlpha is cheaper: it trades at 8.3× trailing earnings, against 16.1× for Priority Technology.
MediaAlpha grew revenue faster over the last twelve months (15.2% versus 10.1% for Priority Technology).
MediaAlpha scores higher on the StockData Score (14 against 9 for Priority Technology), which adds up 30 checks on valuation, growth, past performance, financial health and dividends.
Key numbers
A dot marks the better figure where higher or lower is clearly better.
| Metric | MAX | PRTH |
|---|---|---|
| Size and price | ||
| Market cap | $886M | $651M |
| Share price | $14.97 | $7.90 |
| Change, 1 year | 15.6% | 41.8% |
| Change, 5 years | −12.1% | 28.5% |
| Beta (5Y) | 0.87 | 1.01 |
| Employees | 147 | 1,200 |
| StockData Score | ||
| Total score | 14 (better) | 9 |
| Valuation score | 4 | 4 |
| Growth score | 2 | 3 (better) |
| Performance score | 4 (better) | 1 |
| Health score | 4 (better) | 1 |
| Dividend score | 0 | 0 |
| Valuation | ||
| P/E | 8.3× (better) | 16.1× |
| P/S | 0.7× | 0.6× (better) |
| P/B | 17.3× | – |
| EV/EBITDA | 10.8× | 7.4× (better) |
| P/FCF | 16.3× | 6.0× (better) |
| FCF yield | 6.1% | 16.7% (better) |
| Fair value | $36.93 | $13.98 |
| Margin of safety | 59.5% (better) | 43.5% |
| Growth | ||
| Revenue growth (TTM) | 15.2% (better) | 10.1% |
| Revenue growth, 5Y average | 13.7% | 18.7% (better) |
| EPS growth (TTM) | – | −7.5% |
| EPS growth, 5Y average | – | 12.3% |
| Profitability | ||
| Gross margin | 14.8% | 39.1% (better) |
| Operating margin | 7.2% | 13.2% (better) |
| Net margin | 8.4% | – |
| FCF margin | 4.2% | 10.6% (better) |
| Return on equity | 1002% | – |
| Return on invested capital | 71.6% (better) | 12.7% |
| Financial health | ||
| Debt / equity | 3.41 | – |
| Net debt / EBITDA | 1.67 (better) | 4.30 |
| Interest coverage | 8.8× (better) | 1.6× |
| Current ratio | 1.32 (better) | 1.10 |
| Altman Z-score | 4.45 (better) | 0.74 |
| Piotroski F-score | 4 | – |
| Dividends and buybacks | ||
| Buyback yield | 7.3% | – |
| Shareholder yield | 7.3% (better) | 0.00% |
| Ownership | ||
| Held by institutions | 82.2% | 23.6% |
| Held by insiders | 39.2% | 59.7% |
| Insider net buying, 12 months | −$122M | −$23.8K (better) |
| Short interest, % of float | 9.3% | – |
Go deeper
- MAX stock overview
- MAX income statement
- MAX valuation and score
- PRTH stock overview
- PRTH income statement
- PRTH valuation and score
For information only, not investment advice. Check the source filings before relying on any figure.